Lingo is a relic of a time when businesses could simply reflect the inspiration and creativity of their owners. Shin, the boutique’s owner, is full of friendly wisdom about the practice of running a small business. And she is certainly one to know – originally from Brooklyn, she has been on 19th Street since 2000, but ran a store in the East Village for years before that. All of the clothing and accessories at Lingo are hand-picked by Shin, and represent the work of over forty independent, emerging designers. As Shin gets most of her customers through word of mouth and repeat visitors, she has worked to adapt to her clientele – professional women who want something a bit more interesting than what the chains have to offer. She describes the style of her store as practical and classic, with a bit of quirkiness thrown in for good measure. Some of our favorite examples of this were beautifully crafted simple leather belts and purses, in rich brown and black, but finished with elaborate metal animal clasps – both subtle and fierce, these pieces were trendy, yet timeless.