L.A. Burdick

As we peered behind the counter at Joe, we saw what looked like a machinist’s shop or a technological artist’s studio, and yet the rich aroma of coffee was unmistakable. Joe is a place for serious coffee, and they hope to make serious coffee-drinkers out of their customers. The front of the shop holds a regular coffee bar, with three stools, and a display with some useful coffee tools for at home brewing. The majority of the space, however, is filled by the coffee studio in back where customers can watch the machines whir and the experts work their magic. For those of us not as knowledgeable in the coffee arena, Joe offers regular classes on topics ranging from brewing technique to what they call “coffee theory. ” While they have several locations throughout Manhattan, Joe's on 21st street serves as the “pro shop” and headquarters.

"Daily Provisions followed a long trajectory, " Max Rockoff announced as we sat down to chat about the neighborhood hot spot, an offshoot of the newly opened Union Square Cafe. I met Max, the warm and enthusiastic general manager, in late August of 2017, a few months after the Union Square Hospitality Group debuted their latest restaurant venture. "As Union Square Cafe's space grew, ours continued to get smaller and smaller, " Max told me. "We weren't quite sure where we were headed, but the space dictated the concept, " he continued. When Danny Meyer and his team found this location, a few blocks north of the original Union Square Cafe, they knew that they wished to utilize every inch of it in the most sensible way, but they were always thinking of the community surrounding them. "We had to make an unbelievable place in a tiny footprint, " Max explained. They kept asking themselves, "What can we do with this jewel box on Park Avenue and 19th Street? " They were eager to give a "gift" to those who lived nearby. When the group sat down to discuss their ideas, foremost in their minds was, "What are the daily things people want? " They hoped to provide the best versions of what their customers know and love. Max said it had to start with fantastic coffee first thing in the morning, together with some smashing breakfast treats. This would then be followed by salads and interesting sandwiches on freshly baked bread. At the end of the day, the space could provide an outstanding roast chicken that could be picked up on the way home. The final innovation by the team was “cross-utilization. ” Within the downstairs kitchen - accessible from both restaurants - there is a shared bakeshop facility. It is here that they make the incredible "house loaf" - a brown sour dough bread that is served in the restaurant and used to make many of the specialty sandwiches all day long at Daily Provisions. "There is no redundancy here, " Max asserted, "We can feed families all day long. Our breakfast is nothing crazy, it is just the best. " In fact, the bacon, eggs and cheese sandwich is one of the most requested items at almost any hour. Therefore, they offer it until 4: 00 p. m. every afternoon. "The people demand it, so we provide it. We listen to them. " The roast beef sandwich is a classic lunchtime treat, "but it is our version. " I also learned about a special sandwich that is not on the menu, but which is proving to be the real "go-to" - herbed ricotta and arugula served on their house-made English muffin. Then there is the Patty Melt - the meat is blended with grilled onions and served on housemade rye bread with melted cheese. Max shared that the team tried all kinds of cheese for their melt, and when they did a blind tasting, it was the classic American that won. The Daily Provisions team also wanted the small cafe to be a place where people could stop by and unwind, sip on some wine, work on their computer, or simply meet up with friends for relaxing conversation. Somehow, although not surprisingly, this talented and well-loved restaurant group has managed to accomplish it all. I had the pleasure of meeting a woman who came by for a glass of wine around 5: 00 p. m. She worked upstairs in the building and told me that she makes a habit of coming to Daily Provisions at the end of her day. It was so nice to watch her settle in comfortably, acknowledging members of the staff, as well as other patrons sitting around the white marble counters. When I commented to Max on how extraordinary this was, he said, "She is a microcosm of what we've become. "Max was genuinely pleased to tell me that many guests who initially visited when Daily Provisions first opened continue to gravitate back on a regular basis. "They're comfortable here. " Gushing, Max said that the best time of day is when everyone gathers on weekend mornings. He loves how the neighborhood utilizes the shop, be it for a cup of good coffee or a full breakfast. It is a place for all ages that has become a routine stop for many. "Everyone uses it in their own way. " He has found it fascinating to see how the area denizens have embraced them. "They have made us their own. " It was also quite apparent to me how Max and his staff have effortlessly enveloped the community.

Although small, this family-owned café is inviting. The sandwiches are interesting and tasty, as are the soups and salads…and then there is the cappuccino and sweets. Consistently busy, the staff is always smiling, the food is healthy and hearty, and the vibe is positive, even during rush hours.

This site, that now houses Starbucks, was the American novelist Edith Wharton's childhood home. 2012 was the 150th anniversary of her birth. Edith Wharton was one of the few New York writers whose feelings for the city were almost unambiguously negative. The author of classics such as The Age of Innocence and The House of Mirth far preferred Paris, where she spent much of her adult life. However, her early years were spent here in a brownstone her family built.

Renowned Alsatian Chef Antoine Westermann opened his first restaurant, Le Buerehiesel, at twenty-three years old. For several years, the self-taught chef continued to prepare memorable cuisine, earning the restaurant an illustrious three Michelin stars. In 2006, he had those stars recalled in order to escape the creative constriction that accompanied them, and in 2007, he ceded the restaurant to his son. Chef Westermann’s more recent restaurant endeavors offer sophisticated cuisine sans pomp. In Paris, he is the proud chef and owner of four such restaurants - Mon Vieil Ami, The Durant, La Dégustation, and Le Coq Rico. Translating to “Rico the Chicken, ” the first Le Coq Rico opened in 2011 as a restaurant entirely devoted to poultry. After all, the refined chef’s cuisine of choice is fried chicken and French fries. Before bringing Le Coq Rico to Manhattan in 2016, Westermann spent a couple of months sourcing poultry and establishing connections with farmers across the US that adhered to his standards of quality as part of his exploration of “American terroir. ” Unbeknownst to the chef at the time, the space he chose in Gramercy resides next to Theodore Roosevelt’s birthplace, which houses a collection of taxidermy birds. “This one just felt right, ” the staff joked. As to be expected from a chef of Westermann’s caliber, the menu at Le Coq Rico in New York is anything but ordinary. The minimum slaughtering age of the specialty whole birds served is ninety days, more than double the forty-day standard, and Catskill Gunea Fowl are given one-hundred and thirty days. “After that they become a rooster, ” I was informed. Another specialty dish, the “baeckeoffe, ” originates from an Alsatian laundry day tradition. When the women were busy with laundry and did not have the time to cook, they would drop off a marinade of potatoes, beef and sauces to a baker, who would seal the casserole dish with dough and let it cook slowly. Westermann’s version employs chicken, truffles, and white wine. Watching some of the other dishes come out, I would have never guessed that they were all the same species. The playful giblets platter veiled the bird’s offal with elegant skewers, spiced croquettes, glossy wings, and horseradish toast. A foamy butter bath with micro greens overlay the slow-cooked guinea fowl egg, and I was relieved to find out that the tomato and poultry tartare was not raw, but instead similar to an elevated chicken salad encircled by caper sauce. Birds play a role in other parts of the restaurant, too. In addition to French and American wines displayed in a pristine wine cave, the bar offers a bird-themed cocktail program. One of the most popular, The Elvis in the Sky, is an alcoholic take on the singer’s famed peanut butter, banana and bacon sandwich. The “Duck Fitch, ” a mix of gin, turmeric, ginger, and mint, is named for the celebrated polymath artist, Doug Fitch. Having lived with a bird for a month after a live performance piece, Doug was deemed the perfect candidate to design the cheerful rooster that has become Le Coq Rico’s emblem. His backlit, blue-and-white painting is on view for guests seated in the main dining area or at the bar that faces the open kitchen. Serving simple food expertly prepared, Chef Westermann is not only a master in the kitchen, but an excellent mentor as well. Floor Manager and Sommelier Adrien Boulouque could not be more thankful for his fifteen years of experience working with the humble and soft spoken chef. “I met him in Washington D. C. and now I am here, ” he mused. “It is all about sharing and respect. ” This respect is geared towards the staff, the guests, and, of course, the birds.

Nemo Tile’s beginnings date back to 1921 in Jamaica, Queens. Nemo Tile is responsible for lining and decorating many of New York’s most famed and frequently traveled spaces and landmarks: The Lincoln and Holland Tunnels, the original World Trade Center, the Mandarin Oriental Hotel, the W Hotels, and “countless residences, ” according to their staff, all bear their unique tiles. The company specializes in usable, heavily trafficked tiles, of all colors, shapes, materials, and sizes, but Nemo also works on smaller, more decorative or intimate architectural and interior projects. I spoke to Charlotte Barnard, the head of marketing, who told me a bit about the the company’s history and the changes that Nemo has undergone since its inception. Jerry Karlin partnered with, and subsequently took over from, the original owner in the 1950s and since then, the company has been in the hands of three generations of this family run business. I think what struck me most, though, was when I put the pieces together and realized that I grew up in the same town as the Karlin's. One of their daughters was a childhood friend, and our parents were also very close. I even have fond memories of a trip that I took with the Karlins to Florida when I was about fifteen. All of a sudden, Nemo Tiles took on a whole new meaning for me. As I continued my conversation with Charlotte, she informed me that many things have not changed since 1921 - the original location is still operating in Queens and the Karlin family is still involved with MTA projects, including the new Fulton Street station, which features Nemo glass tiles. There have, however, been revolutionary inventions in the tile industry, especially thanks to advances in technology. 3D printing has made it possible to make porcelain look like stone, wood, and even metal. Charlotte proudly stated that Nemo Tile sees some of the most traffic of surrounding showrooms. She pointed out that they have a great location, and that similar companies have followed their lead in moving to the Gramercy area. The company finds most of their products at two major tile shows in Bologna and Florida, but they have wares from all over the world, from China to North America. They have an especially large Italian selection, and Charlotte told us that Nemo had been named “Distributor of the Year” by Confindustria Ceramica, the trade organization for Italian tile. I was deeply impressed with the showroom itself and the constant flow of people stopping by to browse and make purchases: the floor was a clever patchwork of different styles of tile, sliding pull-out displays were tucked into the walls, allowing the space to remain uncluttered, and props like shower heads and mirrors decorated the walls. Charlotte explained, “We are more than a typical tile store. We show tiles within the context of lifestyle. It is a new way to see space, and we are constantly updating the displays. ”

The massive, open interior, high ceilings, white columns, and rows of long, pillow-strewn banquettes at this corner Mediterranean restaurant pay extensive, dramatic homage to what is really a tiny, unremarkable fish found in Greece. Since the restaurant opened in 2005, the barbounia has been elevated to what is most likely unprecedented fame. The sardine, for example, has yet to be honored with a white-feathered chandelier and twenty-foot long, soft cream-colored curtains. The airy space, which also comprises a large, inviting bar, semi-outdoor seating on 20th Street, and an open kitchen, is consistently packed and filled with raucous, lively conversation. Barbounia is certainly a scene worth partaking in, both socially and with its mostly Greek cuisine, especially the fresh, simply prepared fish and seafood. They also offer amazing bread and small pizzas and pasta.

The Players, an organization founded in the late Nineteenth Century to further the careers of talented actors by linking them with established patrons of the arts, is a place of considerable national historic, artistic, and dramatic importance. Though founded by, and for, a small group of primarily American Shakespearean Actors, today The Players serves over 700 active theater and film actors, television hosts, arts patrons, and businessmen and women. Although a private club, non-members are given access to this simply remarkable townhouse that serves as its home - guests are invited to the occasional theater production and lectures that are held here. Edwin Booth, the most famous American Shakespearean actor of his time, purchased the mansion at 15 Gramercy Park South and had it redesigned by famed architect Stanford White to house a monumental club and theater for actors and a residence for himself on the upper floors. The ornate chandeliers, wooden parquet floors, gilded ceiling wreaths, Tiffany Glass windows, open circular staircase, indoor stage, library, and dining room are lined with portraits of Edwin by John Singer Sargent and paintings of the faces of every distinguished member of the club throughout its history. From founding member Mark Twain, to Frank Sinatra, to Carroll Burnett, to Uma Thurman, the breadth of actors and theatrical personalities covering the old, intricately carved walls was awe inspiring. A particularly memorable painting was a full-length portrait of the late, celebrated theater patron Helen Hayes wearing a brilliant, crimson velvet gown. Hayes was the first female to be admitted in 1989. The building is still filled with many of the original decorations, objects, and pieces of furniture used by the founding members of the club: the simple wood “club tables” by the bar in the dining room; humidors and personalized drinking mugs for the famously heavy smokers and alcoholics of the old Shakespearean crew; and mosaic tiles carved with words of wisdom for the actors themselves. “Dear actors, ” reads one – “eat not onions, nor garlic, for we are to utter sweet breath. ” And another, a particularly revealing line from Shakespeare, “you shall not budge, you go not till I set you up a glass. ”And for the real history buffs – Edwin Booth had an older brother, John, another famous Shakespearean actor. The brothers disagreed and competed over everything, from their individual claim to particular theater venues to politics (Edwin was a Unionist, John a Confederate). They settled on a compromise to divide the country into two theatrical spheres for each to work in – Edwin in the North, John in the South. And as for their political disagreements, John Wilkes Booth assassinated President Abraham Lincoln in the Ford Theater on April 14, 1865. When we visited in late 2012, The Players was about to celebrate its 125th anniversary. After asking our tour guide, the knowledgeable assistant executive director of the Club, John McCormick, how he felt about his job, he responded “I get goose bumps every time I think about this site that I work in. ”

On a perfect summer day, the Sideways team sat down for lunch at Tacombi, a relatively new and thriving addition to Manhattan’s Mexican food scene. Sitting at one of the higher tables near the front of the restaurant, with a breeze blowing in from 24th street, one can’t help but notice that the restaurant practically gleams (at the time of writing, it is just about seven weeks old). Even the painted sign advertising “Frutos Naturales” above the juice bar looks as if it was finished that morning. We sampled a variety of tacos and other Mexican staples (including their remarkably flavorful rice and beans), as well as some of their fresh-squeezed juices. Although all of it was delicious and satisfying, we were particularly taken with a few of the dishes we tried. Their El Pastor tacos, prepared with pork roasted and marinated with pineapple for two days before serving, were tender and savory. For our vegetarian readers, the Quesadilla Maiz Azul, prepared with dried chili sauce, Chihuahua cheese, and corn on a blue tortilla, and the Black Ben Y Sweet Potatoes taco, are must-haves. And, for the scorching summer days to come, their pineapple juice with ginger and mint takes refreshment to another level. Our food came with sides of salsa verde, salsa roja, escabeche (a mix of pickled vegetables), and radish and mint, as well as an optional extra-hot habanero sauce for the adventurous — all fresh and prepared in-house. Fresh, in-house, and local is the name of the game for Tacombi’s executive chef Jason DeBriere. Everything from the tortillas — which, if you come at the right time of day, you can watch them make in their tortilleria — to the guacamole, to the meat used in their tacos, is prepared fresh every day. DeBriere even goes personally to markets around New York City to select the vegetables for the escabeche. Alan, a chef at Tacombi with whom we had the privilege of speaking, described DeBriere as a mago de comer, which roughly translates to “food wizard. ” “He never cuts corners, ” he added. He also emphasized the dedication of every chef in the kitchen to making everything fresh every day, as well as making locally sourced ingredients a major priority. “We’re just trying to produce traditional Mexican food, ” Alan told us. “We’re not trying to do a fusion with American food. ” This philosophy extends to their breakfast menu, which is full of traditional Mexican breakfast dishes like their huevos rancheros and fresh-baked breakfast pastries, like their fruit-filled empanadas. With its open, relaxing atmosphere and exceptional Mexican cuisine, Tacombi is a great place to stop by for any meal. “We want to create a space that does more than welcomes you, ” Alan said. “It transports you. ”

Although small, this family-owned café is inviting. The sandwiches are interesting and tasty, as are the soups and salads…and then there is the cappuccino and sweets. Consistently busy, the staff is always smiling, the food is healthy and hearty, and the vibe is positive, even during rush hours.

Every time I am walking with someone new, I find myself winding past Breads Bakery to have us try yet another delicious bite of their freshly baked goods. I cannot call this a hidden gem, by any means, as the lines are sometimes out the door. In a matter of a few weeks from when Uri Scheft and Gadi Peleg opened, they have managed to be written up everywhere. They have even been cited as having the best rugelach and babka in different periodicals, but I must encourage all who visit to sample Breads' take on focaccia - the multigrain version. If it is not still warm from the oven, then take it home, heat it up, add a bit more olive oil and savor every bite. Another that I cannot resist are the flaky cheese straws. Direct from the oven, they are impeccable. In fact, fresh is king here, and the baked goods are often fresher than the vegetables around the corner. While most bakeries have their employees come in during the night to pump out a days worth of starchy creations, Uri's staff at Breads Bakery has fresh bread coming out just in time for each of the mealtime rushes. Uri was raised in Israel, but went back to his parent's roots in Denmark for his training in baking. He then traveled and worked in Europe before returning to his homeland to open up his first bakery in Tel Aviv. Many years later, Gadi was traveling in Israel and discovered Uri's Lehamim Bakery. It took several more years of persistence, but ultimately the timing was right and Uri made the huge decision to move to New York and partner with Gadi to open up shop near Union Square. The store itself feels modern and spacious, with one counter for bread and baked goods just as you enter on the left, and another further back with sandwiches and drinks. Extending further back another 75 feet are the kitchens. Customers can watch bakers ease proofed dough off rolls of canvas onto an adjustable conveyer belt, which feeds into the carefully regulated ovens. Unlike Sheft's locations in Israel, he got to design this one from the ground up so the technology involved is sometimes just as amazing as what comes out of the ovens.

Many months ago, I gathered a group of friends and family to celebrate my husband's birthday. No one had ever been to Spin, so it was the perfect opportunity for everyone to have a terrific night taking turns playing a sport most of us adore, and sharing in conversation, drinks and appetizers. As we walked down the steps into the dimly lit lobby we were greeted by a friendly hostess in a chic black outfit, and it felt as though we had entered any other swanky Manhattan club. And yet, as we turned the corner we saw immediately that this was not the case. Instead of the usual dance-filled floor, at this club we were presented with rows of ping-pong tables and couples in heated competition. The diversity of the crowd was vast and only became more so as the night went on. Businessmen off from work, their white collared shirts glowing in the black light, rallied next to serious athletes there for a workout in gym shorts and sweatbands. Young couples looking for a quirky date played next to groups of older friends there to enjoy the nostalgia of this classic game. Everyone is welcome at Spin. Serious ping pong players make the circuits, challenging worthy opponents to games while casual paddlers compete in a more leisurely game. It has never been easier to enjoy ping pong, as Spin has eliminated the frustrating need for constantly picking up stray balls - staff with fascinating contraptions collect all the balls and reload the buckets regularly. Perhaps even more exciting, servers come by to the tables with what could be described as high-class bar food - some of our favorites were the alcoholic mango slushies, the fried rice balls, and the truffle mac and cheese. The delicious food and drink are honestly worth a visit on their own, and as the club often hosts championship ping pong games, even those who do not want to grab a paddle themselves can fill up a plate and watch the action. Originally opened by ping pong enthusiasts Franck Raharinosy, Andrew Gordon, Jonathan Bricklin and Oscar-winning actress Susan Sarandon, Spin has quickly become a hot spot both in other parts of the US and abroad.

Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”

Peter Glassman was the kind of child who would move books back into their rightful places while browsing bookstores. Hooked on reading before the second grade, by age twelve he had “read his parents’ home dry. ” Pegged as a bookworm by his friends and family, for his Bar Mitzvah he received over a dozen bookstore gift certificates. Aged fourteen, he applied for a position at a local bookshop but was turned away for being too young. A year later, he was finally able to land a job at a different bookstore, quickly becoming the buyer for its science fiction section. After spending just a year at Brown University, Peter moved to New York and began taking acting lessons. One day, his acting coach said, “If you're going to be an actor, it should be the only thing in life that makes you happy. If anything else in life brings you more joy, then you should do that. ” It was at this moment that Peter realized, “Books are my greatest joy. ”Soon after this epiphany, Peter began collecting antiquarian books, acquiring enough stock to sell. Originally, he thought he would rent space in a basement and have a mail-order business, but then he discovered a humble 200-square-foot location at 444 Hudson Street. With the help of a few friends, Peter cleaned it up, built some book-cases, and went to a wholesale book company to fill the last four shelves with a selection of his favorite titles, including The Cricket in Times Square, A Wrinkle in Time, The Phantom Tollbooth, The Snowy Day, and Where the Wild Things Are. The fervent reader was only twenty years old when he opened Books of Wonder. In 1982, Books of Wonder opened a second store nearby, tripling in size. Stocked with mostly new books, he also offered a selection of old and rare titles. In 1986, he relocated to an even larger space on 18th Street and Seventh Avenue after he learned that Barney's was opening a “fancy” store nearby. He believed that this would attract more families to the neighborhood. He was correct. Peter soon decided that it was not necessary to pay avenue prices. Instead, he could open on a side street. In 1996, Books of Wonder settled on 18th Street, where he hosted readings by J. K. Rowling, Maurice Sendak, and every other larger-than-life name in children's literature. In 2017, Peter enriched the Upper West Side with his second location on West 84th Street. Of the many attractions at Books of Wonder, Peter is most known for his selection of The Wizard of Oz. He was mesmerized as a preteen when he first devoured L. Frank Baum’s series, and it was a copy of The Magic of Oz spotted at the Strand bookstore — with its beautiful colored plates — that inspired him to restore the series to its former glory. Together with Harper Collins, he printed all fifteen Oz books with their original illustrations under Books of Wonder Classics, something never done before. For some forty years, Books of Wonder has been a space where many children have become avid readers, and Peter is always touched when parents remind him that his store also turned them into devoted readers a generation before.

Upon entering the front room of Beads of Paradise, we were greeted by long strings of brightly colored beads, boldly patterned fabrics, and African art filling every inch of space. While this certainly makes for fun exploring, the magic really happens further back in the store, which is replete with thousands of beads and endless jewelry-making materials. Welcoming anyone from novices to experts, the shop holds regular beading classes on Sundays. What sets this store apart from others where beading materials, pre-made jewelry, or textiles are sold, is that they are serious about beads. Really serious. Glass cases throughout the shop are filled with beads from all over the world and all periods of history. We noticed a bowl of small bead fragments labeled with the location and date of Djenne (a town in Mali), 700 AD. We became quite curious and had to investigate further. After talking to Joe, one of the managers, not only were we convinced of the validity of the labels, but as people with no previous interest in beads, we were now hooked on this store. Joe knows everything about beads, and his passion is so clear that we could not help but get excited with him. He gave us the history of several of the oldest beads in the shop - the very oldest being warring state beads from China dating to 300 AD. He then proceeded to pull out his favorite books on beads and show us how they go about dating and validating the beads. Finally, we were whisked away with a fascinating discussion on early bead-making techniques and early man’s impulse for self-ornamentation. In the end, Molly purchased one of the original Djenne beads that had caught her attention - for a mere $3. 00. It was a tiny broken fragment, but still, the fact that a piece of history was made so accessible to her was extraordinary. Of course, for those able to spend more, there is a vast selection of much larger historical beads in beautiful condition. Beads of Paradise is sure to delight anyone with an appreciation for history, jewelry, or craft-making - and if Joe is around, we recommend engaging him in a conversation on ancient cultures.

When asked what cake means to her, Lisa Mansour did not hesitate for a second: “Cake is happiness! ” she exclaimed. An award-winning cake decorator and owner of NY Cake, Lisa has had a hand in shaping the baking industry, from judging competitions to creating new and innovative product lines. In addition, Lisa has been inducted into The Wilton Method Instructor Hall of Fame and has won several awards from the Societé Culinaire Philanthropique. Besides her own hard work and determination, Lisa attributes her many accomplishments to a long family tradition of dessert-loving. Her grandmother was a chocolatier and her mother, Joan, a cake decorator, who opened The Chocolate Gallery in the ’80s. In 1989, Lisa and Joan grew The Chocolate Gallery into a store and school that focused purely on cake decorating. Then, in 1992, the duo opened NY Cake & Baking Supply on West 22nd Street. The business boomed, and, in October 2018, moved into a new, larger space just down the street from their old location. NY Cake is a baker’s paradise. The new location includes a commercial kitchen, a café where customers can purchase baked goods and coffee, and an expanded school. And, of course, there is the sprawling retail section that first put NY Cake on the map. Here, one can buy every baking supply imaginable and then some: cake and pie pans in multiple shapes and sizes, cupcake wrappers, chocolate molds, cookie cutters, food coloring, rolling pins, and hundreds and hundreds of other items. It is overwhelming in the best sense, stacked ceiling high with everything needed to create that special dessert. The idea, according to Lisa, was to provide something for every sweet tooth. “If you like to bake yourself, you can get your supplies in the back. If you wanna learn how to do it, you can come and take a class. Or, if you have no desire to bake, you can just come in, sit, have a coffee and have a treat. ”The expansion has been stressful, to be sure (“I’ve never worked so hard, ” Lisa confessed), but the challenge is what makes it so exciting for her. With the extra space, they have been able to grow the NY Cake line of specialty baking products–designed to help bakers execute intricate cake designs, such as a Chanle-esque quilted bag–and have started selling a series of blinged-out cake stands that are sure to jazz up any dessert table. The larger school can accommodate twice as many students, and the industrial kitchen has allowed them to actually sell cakes, rather than just helping people make them. “It’s so fulfilling for me to teach, to take an order, ” Lisa said, “It makes me happy. ”In addition to professional customers from bakeries, wholesalers, and restaurants, NY Cake has carved out a market among amateur baking enthusiasts and counts many Chelsea and Flatiron locals among its regulars. That sense of community loyalty goes both ways: From baking competitions and events to the cake-pop class Lisa volunteered to teach at a center for the blind on 23rd Street, NY Cake is a true neighbor. This might stem in part from the fact that the store is as much family as business. Three generations of Mansours work at NY Cake (I met Lisa’s nephew, sister and mother during our interview), and even those who are not blood-related are part of their big, happy “cake family. ”