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6 West 25th Street
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Owned by Jay Z, the 40/40 Club opened in 2003. A 12,000 square foot space, this hot spot becomes the perfect sports bar and lounge at night, offering a lavish eating, drinking, and viewing experience.

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Birreria

As of March 2022, Eataly's rooftop bar Birreria has been turned into the pop-up SERRA. The rooftop of Eataly changes its concept each season. In 2016, for example, the sky-high spot transitioned from the beer-centric Birreria to a sea-side-themed rooftop bar called Sabbia. Each reincarnation of the bar is equally impressive, which comes as no surprise after visiting Eataly downstairs. Birreria was a sky-high brewery where Fred Avila, the head brewer, created beer in-house for three or four days out of every week. I had the pleasure of sitting down with Fred and talking to him about his experience brewing above Eataly’s impressive food palace. Fred has been working for Eataly since 2011, but he started home-brewing in 2007. He has become a master at blending different flavors together and was proud to tell me about Birreria’s two seasonal beers. Vera is a summery beer with hints of lavender and blood orange, whereas the Wanda is a dark, mild beer for the fall and winter, with a lightly roasted flavor. Fred is very attuned to the weather when he drinks beer. When I asked if he has a favorite, he said that it changes with the seasons and the forecast, though he did admit, “I love to drink Oktoberfest beers. ” He featured obscure sours and saisons (pale ales specifically brewed for warm weather) in the summertime and interesting stouts in the fall. “People used to just drink IPAs or Pilsners, ” he explained to me. It is clear that working in the beer world has become considerably more exciting. Birreria collaborated with a collection of external breweries, including Dogfish Head, a microbrewery based out of Delaware. Because Birreria was part of Eataly, the list of collaborators also included two Italian companies, Birra del Borgo and Baladin. The founder of Baladin, Teo Musso, is considered the “godfather of the Italian brewing movement, ” Fred informed me. He also let me know that he always liked to have one or two New York beers available. The food menu was no less impressive, especially since it was made entirely using produce from downstairs. Unlike other parts of Eataly, however, Birreria often strayed from Italian cuisine. For example, Fred told me about a mozzarella-stuffed quail, which sounds more Northern European than Italian. Everything on the menu was designed to pair well with the bar’s unique selection of beers, creating a perfect culinary balance. I visited Sabbia shortly after it opened in 2016. It was like a taste of the tropical seaside in the middle of Manhattan: Imagine listening to the Beach Boys and sipping on one of their signature summer cocktails while lounging on a beach chair in the cabanas. The menu is filled with seafood specials that continue the seaside resort theme. It is the perfect summer spot for those who cannot leave town, and there is a retractable roof for rainy nights.

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More places on 25th Street

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New York Vintage

A favorite of Lady Gaga, Katy Perry, and Sarah Jessica Parker, New York Vintage is what co-founder Shannon Hoey describes as “a leader in fashion. ” Shannon has spent the past twenty-three years amassing an extensive collection of vintage clothing, which includes a downstairs retail space open to the public and an upstairs industry archive open by appointment only. Over the years, Shannon has dressed red carpet actresses and world-famous singers, and has worked closely with costume designers on a range of films and TV series, including Boardwalk Empire and Mad Men. In 2010, First Lady Michelle Obama made a historic appearance in a New York Vintage Norman Norell dress, and since then, Shannon has dressed her on many occasions. When I first visited New York Vintage, I could not believe my eyes. The window display was stunning, as was the old-fashioned décor, complete with richly upholstered chairs, gilded mirrors, and ornate chandeliers. I was captivated by the wall of Vogue photographs, each one featuring a piece from Shannon’s collection, and of course, by the true treasure of New York Vintage: high-heeled shoes, flamboyant hats, and endless racks of beautiful dresses from designers around the world. Upstairs, the industry archive upstairs was filled with even more outrageous items, from a dress owned by Ulysses Grant’s wife to intricate McQueen headpieces. “Every piece here has historical significance, ” Shannon told me. “We’re an institution, a working museum archive. ” In fact, she added, many of the items at New York Vintage have been purchased from museums, and each piece is meticulously documented and entered into a database. Today, Shannon is one of New York’s foremost experts on fashion as an art form, so I was surprised to learn that she never set out to work with vintage clothing. “Fashion discovered me, ” she told me, explaining how her husband’s career in antiques first sparked her interest in vintage. It quickly became her passion, and within a few years, she and her husband co-founded New York Vintage. “He handles the business side of things, and I’m the creative director, ” Shannon explained. “So I get to do the fun part. ”But the vintage business can be difficult, too, and it took years of hard work for Shannon to build her collection. “The kind of fashion we seek is not easily found, ” she said. “It takes patience and capital, and you need to know what you’re looking for. ” In the early days, Shannon spent a lot of time searching for new pieces in Europe, but nowadays, with three young daughters, she travels much less. When I asked about her children, she said with a smile, “They spend a lot of time here with me, and they love playing dress-up. ”Shannon, unsurprisingly, also loves dressing up, and she told me that she has a lot of opportunities to wear items from her collection. “Halloween is my favorite holiday, ” she explained, “And last year I went to Allison Sarofim’s Italian futurism-themed party in a pink Mohawk and mod clothing. ” But Shannon’s favorite era is the 1920s. “I’m obsessed with all of it, ” she said. “The mindset, the freedom, the departure from women being bound and put in corsets. ”Still marveling over Shannon’s list of celebrity clients, which includes Julia Roberts and Beyonce, I asked if she ever gets starstruck. When celebrities first started flocking to the store, she told me, it was totally overwhelming, “like running from a tidal wave. ” But since then, the only time she has really been starstruck was her visit to the White House with the First Lady. “Some celebrities still catch me off-guard, ” she said, “Like the time Nicole Kidman showed up unannounced. But otherwise, I’m used to it. ”When I asked Shannon about the future of New York Vintage, she told me that they are hoping to expand overseas. “We want to open our doors to global clients, ” she told me, “maybe by opening an outpost in Europe. ” But until then, she told me, she will continue to do what she loves here in New York, working with designers, inspiring them and feeling inspired. For Shannon, the truly fulfilling part of her job is working with designers and models, creating with them and helping to communicate their vision. “I’m always inspired, ” she said with a smile. “I have the best job in the world. ”

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Smithfield Hall

Smithfield first opened on 28th Street in 2012, but has since moved to this 25th Street location. When I stopped by to check out the new spot, I was greeted by the owner Kieron, who had been chatting with other customers at the bar. He told me that meeting people was his favorite part of the job, and as he greeted yet another regular by name, I felt right at home at the friendly sports bar. It is the perfect place to watch a soccer game, with television screens visible from every angle, and an FC Barcelona flag proudly displayed on the wall. Kieron was quick to point out, however, that one wall is free of screens, so that drinkers and diners can choose to turn away from the constant flurry of color and activity. Many of the patrons were dressed appropriately in team jerseys, enjoying a drink or a bite to eat from the pub-style menu. Kieron told me that they only serve Pat LaFrieda beef, and I noted that they also have an intriguing vegetarian option on their burger list: a miso-glazed tofu creation. Kieron and his partners are all from Ireland, and so it seems appropriate that the bar is named after an old market in Dublin that was also home to the Jameson Distillery. Whiskey is not the only thing Smithfield's is known for – when I stopped by, they had 29 craft beers on tap, soon to be 39. Besides expanding their beer list, Kieron told me that Smithfield Hall will be expanding their square footage soon, adding a private room for special events. Having met many Irishmen who came from a long line of pub-owners, I asked Kieron if running a bar was in his blood. He answered with a sly grin, "No - but I've spent plenty of time inside one. " The research has clearly paid off.