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Besfren Cafe 1 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin

Besfren’s official motto is “Hopping into a pastry fairy tale,” and that is exactly what it feels like to wander into this hip dessert café. Truffles, macarons, caneles, and delicate slices of cake are displayed in shining glass cases, while customers sip on tea and chat at low tables along the wall. But Besfren and its partner company, Korean Red Ginseng, also have an unofficial motto – “traditional with a modern twist” – that perfectly captures the café’s Korean-American roots.

On my first visit to the café, I had the pleasure of speaking with Min Ree, who co-founded Besfren in 2012 with his friend, Paul Park. Though neither of them had any culinary experience – Min had studied accounting, while Paul was a student of fine arts – they were determined to bring traditional Korean rice cake desserts to an American audience. After more than a year of experimental baking, Min and Paul felt that they had perfected their catering menu and their signature dessert, the chaps pie.

The next step, Min explained, was to contact event coordinators and catering companies. “We brought our desserts to the meetings,” he said with a smile, “and it went really well.” Soon, Besfren was catering for the likes of the Metropolitan Museum of Art, Vogue, the Grammys, and the United Nations. Most of the guests at these exclusive events had never tried anything like the chaps pie, an oven-baked, gluten-free rice cake, but Min said that “they could not get enough.” It quickly became apparent that Besfren had transformed the traditional Korean chapssaltteok, and now they needed to make it accessible to a larger New York audience.

It did not take long for Besfren’s modern twist on Korean desserts to appeal to the managers of Café G, owned by Korean Red Ginseng. Hoping to expand their business and bring ginseng extract teas, powders and roots to a larger audience, they approached Besfren about a collaboration.

Min and Paul agreed, and after a series of renovations, Besfren x Korean Red Ginseng opened in May of 2015. One side of the café is still devoted to red ginseng extracts and powders, whose health benefits include memory enhancement, increased energy, and anti-aging functions. But the main entrance opens onto the shining Besfren dessert counter, where customers can buy pastries, Toby’s Estate coffee, and fruity ginseng drinks. The floor-to-ceiling windows and simple interior design create a sense of space inside, and the café’s location on the corner of 32nd Street and Fifth Avenue makes it perfect for people-watching. The café is bustling at all hours of the day, but the smiling employees make sure to devote special care and attention to every customer who walks in.

Sitting down with Min, the Manhattan Sideways team sipped on the fizzy Korean black raspberry chia cooler, the pink grapefruit yuza, a delicious balance of bitter and sweet, the ginger lemon tea, which was strong and spicy, and the refreshing ginseng latte. Before finishing our drinks, we were presented with a beautiful tray of desserts: The chewy, dense texture of the chaps pies delighted us, and while Nina was partial to the maple multigrain variety, Flannery said she would come back just for the black raspberry. Next, we dug into the triple cheesecake, which was made with cheese mousse, a layer of New York cheesecake, a graham cracker crust, and raw cream cheese on top. The hint of lemon in each delicious bite brought me back to my childhood, when I would sneak into the fridge and steal a taste of my mom’s cheesecake before her dinner parties. The honey earl grey cake was pleasantly light, especially after the rich cheesecake, and we all enjoyed the green tea jasmine roll cake, which was moist and flavorful. Even though we were stuffed, we each took a bite of a delicate canele, savoring the sweet, caramelized crust and the soft custard center.

While we ate, I asked Min about the Besfren logo, which I had noticed scattered about the café, and even on his bolo tie. According to Korean legend, he explained, there is a rabbit who lives on the moon and pounds ingredients for rice cakes. Paul and Min decided to adapt that idea for Besfren, and their logo features two rabbit “best friends” who pound rice cakes together.

With a constant flow of customers, particularly because of their close proximity to the nearby Empire State Building, there is always a buzz at the café. It seems that word has spread enough so that Min mentioned that they are scoping out locations for a second cafe in Manhattan. In the meantime Min, Paul, and their team of bakers are always developing new recipes to add to their fairytale menu of sweets.

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Besfren Cafe 1 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 2 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 3 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 4 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 5 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 6 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 7 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 8 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 9 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 10 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 11 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 12 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 13 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin
Besfren Cafe 14 Cafes Dessert Gluten Free Tea Shops Chelsea Koreatown Tenderloin

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Blank Slate 1 Cafes Coffee Shops undefined

Blank Slate Coffee + Kitchen NoMad

“We wanted to be that diamond in the rough, ” explained Ashley, the co-owner of Blank Slate. When Ashley and Zach, spouses and co-owners, were searching for a location for their restaurant, they wanted to find a neighborhood with a large crowd but not a lot of quality spots to eat. Blank Slate is successfully that hidden gem located in NoMad, one of Manhattan’s up and coming neighborhoods. Blank Slate attracts a crowd full of young, creative professionals who are quickly changing the area. Ashley and Zach established Blank Slate, which opened in November of 2015, in an effort to create the first coffee-shop-restaurant hybrid in New York City. Ashley explains that they were tired of going to places that provided quality coffee but low quality food. She wanted a place that offered superb grab-n-go coffee as well as more formal dining where friends could meet for a long meal. Ashley and Zach’s vision has been realized. Blank Slate serves killer coffee as well as an impressive assortment of salads, sandwiches and even gourmet desserts. Their coffee is proudly served from farm to cup in close to 20 days. They have a sign at the cash register indicating the green date and roast date of the coffee being served that day. My intern, Emily, hesitantly tried their brussels sprout Caesar salad and only had positive things to say about it, even though she usually does not enjoy Brussels sprouts. Blank Slate also has a small but wonderfully curated market located inside the restaurant, which offers primarily locally sourced products such as cookie dough, yoghurts, pickles and a host of beverages. In addition to serving excellent coffee and food, Blank Slate has a fun, creative atmosphere. Ashley and Zach chose Blank Slate’s name because they wanted to convey the idea that people can make or create everything here. While customers wait in line for coffee, for example, there are etch-a-sketches on which to play. They even have Instagram competitions that reward one talented etch-a-sketcher with a free meal. Ashley hopes that Blank Slate can be a space for people to create. She explained that the etch-a-sketch sends a message: the “possibility of everything. "

More places on 32nd Street

Lost Gem
Kang Ho Dong Baekjeong 1 Korean undefined

Kang Ho Dong Baekjeong

“We were just voted the best Asian barbecue restaurant in New York, ” said Philip, the general manager of Kang Ho Dong Baekjeong. “We’re getting a lot of buzz these days, because Korean food is very trendy right now. ” And Baekjeong, founded by Korean wrestler and TV personality Kang Ho-dong, is the trendiest of all. It is a favorite hangout of actors and celebrities, and has received high praise from celebrity chefs Anthony Bourdain and David Chang. At Baekjeong (the Korean word for “butcher”), meat is king. But while Korean barbecue traditionally makes use of the second-best cuts of meat, marinating them for flavor, Philip emphasized that Baekjeong uses only the highest-quality meat. “We don’t even marinate it, ” he added. Between the quality of the meat and the reputation of executive chef Deuki Hong, a twenty-five year old prodigy who recently won the 2015 Young Guns Chef award, Baekjeong has become one of the hottest new restaurants in New York. The wait to be seated, Philip told me, is sometimes as long as an hour and a half. By all accounts, it is worth the wait. As customers munch on small starter dishes known as banchan, waiters prepare the meat - mainly beef and pork - on large metal grills set into each table. Another highlight at Baekjeong is dosirak, a traditional Korean children’s lunchbox filled with rice, kimchi, and a fried egg. In the seventies, Philip explained, Korean kids always shook up their metal lunch boxes before eating them, and at Baekjeong - which aims for a “1970s industrial Korea feel” - customers are encouraged to do the same. But Philip emphasized that guests who do not know much about Korean food should not be worried. The waiters, who all speak English and Korean, “make sure to cater to customers who don’t know what’s going on. ” For the most part, though, the Chinese tourists and Americans who make up most of Baekjeong’s clientele (“Koreans don’t like to wait in line, ”) do know what is going on. “No one just walks in off the street, ” Philip told me. “The kind of people who come here are in the know. ”