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Chashama 1 Art and Photography Galleries Garment District Hudson Yards Midtown Midtown West

Founded as an alternative to a proper gallery, Chashama has spread its wings to all five boroughs, securing a vast number of studio spaces and office lobbies for artists to be able to exhibit their work. On 37th Street, one should not be surprised to walk by and see a live interactive presentation happening in the window or at other times, works that are solely visible from the street. A brilliant concept conceived by Anita Durst in 1995, she has presented an unimaginable opportunity to new artists.

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Chashama 1 Art and Photography Galleries Garment District Hudson Yards Midtown Midtown West

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Horticultural Society of New York 1 Art and Photography Galleries Non Profit Organizations Headquarters and Offices Libraries undefined

Horticultural Society of New York

In 1902, many major companies in Manhattan - such as JP Morgan and Tiffany – had collections of exotic plants and intricate gardens. They formed the Horticultural Society of New York as a forum to exchange information and trade practices in the science of horticulture and the care of these botanical treasures. By 1914, the organization began hosting what might be considered the equivalent of today’s film festivals or fashion weeks: flower shows, where the most modern and extravagant plants could be displayed. “Every state had a flower show at their horticultural society, ” explained Executive Director Sara Hobel. “There were competitions at the shows and all the ladies in the suburbs led their own flower clubs. ” In addition to the flower exhibitions, the society took on bigger projects, namely the reforestation of French land after World War I. With time, the original aims of horticultural societies lost their appeal; flower shows became less popular, and as people farmed or gardened less and less on their own, their need for information declined too. The times were changing, but the HSNY was determined to change with them. In the 1990s the organization began centering its efforts around social service and urban issues. Their employees work in the field as teachers, therapists and builders – some visit schools to educate the younger generations on urban blight and the role plants and gardens play in society, others use therapeutic gardens to help inmates at Rikers Island or struggling ex-offenders, and some build gardens for places that cannot afford it themselves. Although the Horticultural Society operates mostly in the field, the headquarters on 37th Street still houses a library and organizes workshops and lectures to educate the public on the imperative role of nature and gardens to the community. “Especially for the less well off, who may not be able to afford to plant or eat greens, it is important for us to bridge that gap. We all need to help heal nature, ” Hobel says.

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Fine & Rare 14 American undefined

The Flatiron Room Murray Hill

The location was renamed in 2023 as The Flatiron Room Murray Hill. This feature was first published in September 2017. Fine & Rare, shorthand for “fine food and rare spirits” is the latest creation of Tommy Tardie, restaurateur and owner of the Flatiron Room on West 26th Street. In contrast to the more common restaurant theme of the 1920s and 30s, which Tommy considers to have “played out, ” Fine & Rare aims to be an aristocratic parlor straight out of the 1950s, modeled after classic Manhattan hideaways such as The Explorers Club. “The challenge was getting it to look like the Flatiron Room - old world, almost like we discovered it, ” Tommy told the Manhattan Sideways team. The space has had other lives as a Japanese restaurant and a photocopy center - Tommy said that when he first saw the space, it was raw, with concrete floors that had holes them and wires hanging from the ceiling. In 2016, it became a little slice of vintage Manhattan, complete with a repurposed teller booth from Grand Central Station serving as the hosts’ stand. The wallpaper is finely textured with glass and sand, and the stainless steel ceilings are reclaimed parts from a former distillery. Descending into the restaurant, we walked on 125-year-old floorboards from Connecticut that have the names of the restaurant’s investors carved into it. Two of these investors are Tommy’s young sons, River and Sawyer, who each made a $1 investment in the establishment in order to garner a place on the floor. Hanging above the booths are pieces of taxidermy that Tommy believes “bring in some more old world charm. ”The room is large, but because the tables are isolated from one another, each setting is intimate and unique. “Wherever you are in the restaurant, you feel like you’re in your own area. ” Each side of the dining room features a fireplace: one has hand carved marble from Italy, and the other is repurposed from the door of a country schoolhouse. The jazz stage provides a theatrical ambience to the space without overpowering it. “We want the performance to enhance, but not be, the experience. There’s always a show going on even if nothing is onstage. ” The walls are decked out with the restaurant’s inventory of over 1000 bottles, which Tommy noted are, “part of the architecture. ” Some sit atop high shelves and can only be reached by ladders, which members of the staff will climb throughout the night. Others sit in the caged bottle keep, with personalized labels that can be bought. “New York is all about showmanship - people love to put their name on something. ” The back elevated room holds up to thirty-five people and is used for tastings and private events. It has a few hidden elements of its own, including a chandelier and leather and steel door from a masonic hall. While speaking with Tommy, the Manhattan Sideways team sampled a few of the restaurant's scrumptious items, including the burrata served with arugula and an assortment of fruits, the short rib burger, the seafood Cobb salad, and the Greek grain bowl with quinoa, mint, and beet humus. While the Flatrion Room focuses largely on whiskey, Fine & Rare features cocktails with tequila, rum, and brandy. This does not mean that they do not still have some amazing whiskey options, such as the breathtaking smoked Old Fashioned that was presented to us to photograph and then sip. Tommy began his professional career as a creative director in advertising on Madison Avenue, but realized after a dozen years that he was craving something more exciting. “The higher I got on the corporate ladder, the less creative it got. It lost that cool factor. ” He resolved to go the route of the entrepreneur, initially with a few clubs, and later with the Flatiron Room and eventually Fine & Rare in 2017. “With this one, I decided to make the demographic and design a place I’d like to go, as opposed to previous projects that centered on reaching a specific consumer base. " Tommy also remarked on how Fine & Rare is the result of the trial and error from past ventures: “This is as if I got to do it again and I could do it better. I think entrepreneurs are genetically coded to forget how difficult it can be starting out, but a new project is fun. It makes your heart pump and your adrenaline go. ”