Starbucks

Just off of Ninth Avenue is a small cookie shop called Schmackary's, and wow, what a crowd it continues to attract at almost any hour or day of the week. Stepping inside feels like being transported into a Norman Rockwell painting – familiarly and authentically American. The shop is neatly decorated with baby blue pinstripes and a wall of colored glass that separates the kitchen from the eating area. The vibe is calm, warm, and welcoming, just as owner Zachary Schmall intended it to be when he opened his first brick-and-mortar in 2012. Zach came to the city as an aspiring Broadway actor but began his career in marketing. In order to de-stress, Zach would come home to his apartment and bake cookies, often experimenting with different flavor combinations. His friends would try his creations and after a while, they began encouraging him to sell them. Zach took a risk, and eventually, what he had seen as a modest pipe dream became his livelihood. Hailing from the Midwest, when it came time to start his own business, Zach made sure that customers were his top priority. While I was chatting with him, he told me that his approach was first and foremost based on providing the customer with warm and personable service. On a daily basis, he makes certain that his staff is not "anonymous and apathetic, but rather people who others strolling in might want to have as friends. " Since his success stems from word of mouth and social media, Zach has shown that prioritizing the customer pays off. Zach credits part of Schmackary's reputation as a "hidden gem in the heart of Broadway" to the store's location a couple of steps away from the main drag. He loves his 45th Street address, especially because of his strong connection to the theater community, and wants to keep that same side street feeling as he makes plans to expand. He further explained, "Being slightly removed from the avenue bustle gives Schmackary's a more intimate vibe, whereas a main street location would feel more exposed and less familial. "Schmackary's, called "the unofficial cookie of Broadway, " offers a rotating menu of 45 different flavors of cookies. On one visit, I bit into the moist, but crunchy around the edges, Caramel Apple Crisp and was hooked. A coffee-crazy friend of mine, who had tagged along with me that day, said their coffee was top-notch – yet another reason to come back to visit Schmackary's. On a subsequent visit with members of the Manhattan Sideways team, they sampled several other amazing cookies, including The Monster filled with peanut butter, M& Ms, and raisins. And on yet another day when we were stopping by to take photos, it happened to be when Broadway Bakes was taking place - the annual fundraiser that Schmackary's holds for Broadway Cares, the nation's top AIDS fundraising and grant-making organization. During this week, some of the theater district's biggest stars volunteer their time to stand behind the counter and serve customers. When we showed up, the line was down the block. Little did we know that everyone was waiting to have their picture taken with Audra McDonald in exchange for a donation. A serendipitous moment as Zach brought us to the front of the line to meet her. Needless to say, everyone was quite pleased that I had taken them to this sweet oasis. Learn about Schmackary's vision to franchise throughout the US in the W42ST article, “After 11 Tasty Years in Hell’s Kitchen, Schmackary’s Broadway Bakery Sets Stage for Nationwide Expansion. ”

While walking through Midtown, Averi, a member of the Manhattan Sideways team, popped into Bibble and Sip for a minute to rest her feet. The area encompassing Times Square is surely a destination for tourists, but it seemed to Averi that this bakery-café was luring New York residents to its busy street for tasty treats. She saw that regular customers in business attire were greeted warmly and had their orders recited to them before they reached the counter. Pairs of young adults held meetings and traded ideas under the chalkboard menus and afternoon wanderers sat at the window bar listening to music and sipping coffee. Averi went on to describe the jasmine matcha latte that piqued her interest and did not disappoint: the tea was whisked together into a warm mug of silky delight. After browsing the pastry case, stuffed with dainty pistachio-matcha white chocolate cake, orange-cranberry scones, cute glass jars of panna cotta ornamented with the shop’s signature alpaca logo, and baked egg, roasted tomato English muffin sliders, she decided upon an earl grey cream puff to complement her latte. It was a marvelous choice: presented on a miniature wooden serving board, the cream puff was filled with smooth custard holding the robust flavor of brewed spices. When she asked Gary, the storeowner, who was responsible for creating the unique offerings on display (all of which are baked in-house) he shyly raised his hand. With training in “French confectionery and inspired by Asian flavors, ” Gary has developed a menu that certainly entices guests to "bibble and sip" on the side streets.

There was no question that Ellie Mendelsohn would stand behind the glass booth with her father, Hank, on 47th Street once she completed her college education. Her grandfather, who had introduced his son and granddaughter to the world of gold and jewelry, had retired to Florida, and now it was Ellie’s time to join the family trade. “The jewelry is my favorite part of the business, so I said, ‘Why not start my own line? ’” The first piece Ellie ever made was a pair of earrings, based on a necklace that her father had made for her mom. “I loved it so much, I decided to create earrings. ” Indeed, for those who work in the Diamond District, jewelry is much more than an accessory — it is a time-honored link to one’s heritage and family.

Ezrath Israel was originally established as a Jewish Community Center in 1917 by the West Side Hebrew Relief Association, a group of Orthodox Jewish shop owners. The area was known for its busy steamship ports, however, the entertainment business eventually became one of the biggest industries in this part of town. As show business grew, so did the number of congregants, and it became the place of worship for many prominent actors and performers, including Sophie Tucker and Shelley Winters. The Actors' Temple continued to thrive until shortly after WWII when people in the industry began journeying across the country to Hollywood. The synagogue then found its membership slowly decreasing. By 2005, there were only twelve members left in the congregation. A year later, when Jill Hausman became the rabbi, she found herself resuscitating what had once been a proud shul. Rabbi Hausman was pleased to report to us that in the eight years that she has been there, membership has increased to about 150, a marked improvement. Still, she has hope that the Actors' Temple will continue to grow. "We are a well-kept secret, " she says, "but we don't need to be. " To help maintain the synagogue, the sanctuary is shared with an Off Broadway theater company that performs on their "stage, " just a few feet in front of their sacred arc and collection of eleven torahs. Today, Rabbi Hausman welcomes all denominations of Judaism, even those who are "on the fringes of society. " She is a warm, sweet, bright woman who not only has her door open to everyone, but her heart as well. She emphasizes the importance of love and acceptance in her sermons and is adamant that the Actors' Temple is a "no-guilt synagogue. " People should come if they feel compelled to pray – Rabbi Hausman's only goal is to have them leave with a desire to return.

Located next door to the Hotel Edison, Rum House embraces the hotel's legacy as a hot spot for New Yorkers to dine and dance. Today, it serves as a bar with live jazz and blues playing every evening.

For the first seven years, Phil Podemski had his shop on Park Row across from City Hall, but in 1973, with the help of his son, Sam, they came uptown and have resided on 47th Street ever since. "It was a good move on our part, " Sam admitted. "It has allowed us to weather each of the storms that have come our way. "Because Phil's Stationery is in the Jewelry District, there have always been customers in need of memorandum books, special jewelry bags for shipping, and other necessary items that Sam and his dad never allowed to run out of stock. "This has kept us alive. " That and the warm customer service that he strongly believes in. "Yes, I could close up shop and sell my goods solely on the internet, but I would miss the people — the human connection. " Sam's best connection, however, was with his dad. "We were together for forty years until he passed away in 1996. I have the best memories of him yelling at me throughout those years, always in the most loving way. "When Sam and his dad initially opened, they were not known as an office supply store. They carried an amalgam of health and beauty products, chocolate, and other novelty goods. As time progressed, they evolved into a full office supply shop carrying absolutely everything that one could want or need for their desk. In addition to having fun rummaging through the stacks of notebooks, journals, pens, markers, and an array of art supplies, it is the collection of Berol pencils made in the U. S. in the 1960s, the old Swingline staplers — and several other items that date back some fifty to sixty years — that will provide a noteworthy trip down memory lane for many.

As the elevator doors open, a gust of vivacious conversation rushes to welcome every guest to the Haven atop the Sanctuary Hotel. This rooftop caters to three different spaces that gently correspond to the desired experience at hand. On the lower level, there are two bars. The first stands below geometrically alluring lights made to resemble stars. Dinner chosen from the Haven’s “French-Inspired” menu is served on this side of the roof where the mood is serene. On the other side, past the statue of a seahorse and the young trees, the volume rises and the crowd clings readily to this, the second bar. While some prefer to wind down with dinner, others are just trying to let loose. The Haven supports both pursuits. Upstairs, the uniform faded red lounge cushions fashion a more secluded setting that grants the wish for a private discussion or for the simple enjoyment of the mid-city view from a higher position. As is somewhat suggested by the name, “Haven, ” this rooftop is plainly reminiscent of a getaway, more specifically a beach house. The Haven happened to be where we stopped by the day the US was playing Belgium in the 2014 World Cup. It was a memorable moment standing beside dozens of New Yorkers as our national anthem was being played. Glass enclosed in the colder months, and serving a French-American menu both during the lunch and dinner hours, this was another great rooftop find.