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Lost Gem
Pesca Boutique 1 Women's Clothing Swimwear Family Owned undefined

Pesca Boutique

"The Gem of Swimwear" is the tag line for Pesca, and as I discovered quickly, an absolute "hidden gem" on the side streets of Manhattan. Imagine stepping indoors from the gray shades of winter into a petite, yet beautifully filled boutique, where one is greeted by the aquamarines, corals, and creams of the tropics. The contrast was a welcome reprieve, but more important to me, was to discover the rare professional, yet loving relationship between the mother and daughter, Shahlla and Teresa Azizian. Their familial affection for each other is obvious, and seems to only have been strengthened by running a business together. Not only are they the lifeblood of Pesca - the only all-year-round swimsuit boutique in the area - but there is no doubt that both of them could model their wares on any runway. Shahlla came to the States by way of Iran, and originally opened her boutique in 1979 to sell swimsuits and fur coats. After a few run-ins with theft, however, she decided to focus solely on swimwear. The store services women from age sixteen to seventy, and stocks suits from around the world. Teresa enjoys her frequent travels to France for the swimsuit shows, but mother and daughter sell suits from South America, Israel, the United States, and other parts of Europe. Shahlla admitted to having a particular fondness for Karla Coletto, an American designer, whereas Teresa revealed that she prefers the European and South American fashions. The secret to the two women's success is their personal touch. "We don't sell to sell, " Shahlla said. Their goal is to find the perfect suit for each woman, so that they can gain the trust of regular clients. Both mother and daughter have a magnificent eye, and can pick suits that are perfect for a woman's body type and taste. Their personalized service extends to keeping a record of past purchases, and if a repeat customer orders a swimsuit on-line, they will send two or three more possibilities in the mail for them to try. "Our business is based on trust, the women shared with me, "If the extra swimwear does not work, we know that the client will send it back. "Pesca is not just about the swimsuit. "We pack your suitcase for you, " Teresa explained. Amidst the rainbow of swimwear, Pesca sells cover ups, beach dresses, hats, bags, sandals, jewelry, and belts. We provide "the full story. " When I asked what their favorite aspect of the business continues to be after so many years, both women commented that with their extensive experience and knowledge in their field, the two are often invited to sit with designers and recommend color combinations, or alterations to a style so that it would best flatter a woman's body.

More places on 59th Street

Lost Gem
Jim's Shoe Repair 1 Restoration and Repairs Family Owned undefined

Jim's Shoe Repair

Stepping inside Jim's Shoe Repair is like walking into a time capsule. At first glance, it appears that nothing has changed since the store opened in 1932. Wooden saloon-style booths line the wall opposite shoeshine chairs equipped with golden footrests and leather backrests, while the original cash register still stands proudly in the front of the shop. Jim's is the place for the customer who wants "the best shoe shine" with a bit of small talk or a glance through the daily newspapers. It is simple and unpretentious, which explains its long history of celebrity customers. Vito Rocco came to New York by way of Italy in the 1920s and opened up his shop in 1932, across the street from where it stands today. He called it Jim’s as an ode to America — short, simple, and recognizable. His son, Joseph, began working in the shop in 1940 and did not retire until 2019. “At age ninety, he still wants to come in, but I won’t let him anymore, ” his son, Joe, said lovingly. He and his son, Andrew, are now “honored” to be continuing this family business. Although Jim's has largely stayed the same since its inception, Joe noted that they no longer clean hats, as this was deemed a fire hazard in the 1940s. Joe emphasized, however, that their shoe repair is performed the traditional way, with most of it being done by hand. There are no nailing guns used and machine work is kept to a minimum — only for stitching and sanding. Walking through the back is like being granted a tour of Santa’s workshop. Joe strolls through the various departments of the repair services, patting his employees on the back and exchanging laughs along the way. There are rickety ladders to go up and down where one finds every nook and cranny converted into a cozy but busy workspace. “Even if we wanted to change up the place, our customers would never allow us. They appreciate it the way it is after four generations. ”

Lost Gem
Museum of Arts and Design 1 Museums undefined

Museum of Arts and Design

Directly across from the imposing statue of Christopher Columbus, marking both the epicenter of Columbus Circle and New York City as a whole, stands the Museum of Arts and Design. Founded in 1956 - and in this spectacular building since 2008 - the museum celebrates contemporary artists, designers, and artisans who apply the highest level of ingenuity and skill to their work. Inside the light-filled interior, this accessible museum explores a rotating series of exhibitions profiling makers, who work in a wide range of materials and processes, in an effort to explore the intersection of art, craft and design. When I visited the museum with members of the Manhattan Sideways team, I was thrilled to have them walk around with a dear friend who has been a docent at MAD for several years. We were fascinated by the global reach and depth of the Latin American exhibition, "New Territories, " as Felicia explained in detail what we were seeing. Our team was also intrigued by the museum's show celebrating its founder, Aileen Osborn Webb, entitled "What Would Mrs. Webb Do, " featuring objects from their permanent collection, curated by Jeanine Falino. We then went on our own to explore the technical skill made apparent in the neckpieces and sculptures of Joyce Scott in the exhibit, "From Maryland to Murano. " In addition to the shows on each floor, MAD invites guest artists to work in their studios, allowing visitors the opportunity to engage in conversation, and to observe them as they are sculpting, drawing or creating something unique with a mixture of materials. Having been to the museum many times, I consistently find myself absorbed in the variety of art displayed, and when possible, I make my way to the ninth floor where the innovative Robert restaurant allows guests a bird's eye view of Columbus Circle from its exquisite interior.