I stumbled upon the newly opened Otherwild’s sweet little storefront while walking along 1st Street during the winter of 2017. Inside, I found a vast array of captivating objects: pins, patches, rugs, candles, and clothing. Behind the desk hung a tapestry made of denim patches. The ledge in front of the window displayed pillows, pots, and plants while sunlight drifted through, creating a bright and peaceful environment.
Otherwild’s owner, Rachel Berks, began her career as a dancer after graduating from Sarah Lawrence College. After cultivating a background in fine arts, she transitioned into graphic arts. During her college years, she spent her weekends in the city, especially in the East Village, visiting places like Trash & Vaudeville, Kim’s Underground, and Liquid Sky.
In 2012, Rachel moved to Los Angeles. Inspired to create a venue to showcase the artistic work of her friends, she founded Otherwild as a “hybrid graphic design studio and retail space” in sunny Hollywood. According to Rachel, however, it has expanded and evolved over time. Her focus now is on producing an in-house line of products and selecting “goods made with care by individuals - items to use and love in our everyday lives.” Wanting to be represented on both coasts, Rachel opened a pop-up shop on Orchard Street in New York and later moved to Otherwild’s current location on 1st Street. Since Otherwild’s inception, Rachel confided, “I always fantasized that I'd be able to open a second location in NYC." When she began entertaining the possibility of doing this, there was no question where she wanted it to be. "The side streets of the East Village held so many special memories for me.”
Whether she is in NY or LA, Rachel continues to focus on her business’s positive impact. Otherwild raises funds for social justice and healthcare organizations as well as putting into action ethical practices of consumption and production. “I’m able to provide jobs for a great staff, as well as an income for wonderful artists, makers and teachers.”
As I perused the selection of goods at Otherwild, I noticed a common theme. Many of the pieces of clothing and other merchandise were decorated with images of breasts, and a wall at the back of the store was laden with feminist posters that had quotes like “The Moon is Feminist Art” and “The Future is Female.” I asked Rachel about these items. “It’s not so much a motif,” she said, “but rather a visible reflection of everyday lives. Everyone loves breasts and feminists, except for the haters.”