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Lost Gem
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C24 Gallery

While 24th Street contains several world-renowned galleries, C24 is a less recognizable, but no less amazing art gallery. It was opened in September of 2011 by four partners: Emre and Maide Kurttepeli, Mel Dogan, and Ali Soyak. Though none were working directly in the art industry, all were united by a passion for art. “They thought, ‘Where’s the best place to open a gallery? New York! ” explained Michelle Maigret, the director. “’Where’s the best place in New York? Chelsea! Where’s the best street in Chelsea? 24th Street! ” In 2015, C24’s building was purchased, so the owners found a new space down the block. This time, however, C24 will not be pushed out. In keeping with a block norm, C24 is the owner of its building, and with the new location came a new vision. “I think we have more of a direction now, ” Michelle said. “When we moved out of our old space, we went through the artists and moved out the ones who weren’t going with the direction the directors wanted to take. ” It was not just a move, as Meghan Schaetzle, the gallery manager, clarified, but “a rebirth of the gallery. ” The new C24 is more spacious than most of the surrounding galleries. There is an atrium as well as a large main room, featuring windows and glass doors, to create a naturally lit and generally welcoming environment. “Often, artists get restricted by gallery space, ” explained Amanda Uribe, director of sales. “But here, they’re inspired by the possibilities. ” The unique space allows C24 to step outside of what one might typically see on 24th Street - exhibiting all media, from miniature sculptures to monumental paintings to video art - and, recently, they have been moving towards multimedia or, as Michelle put it, “different media” displays. Rather than follow in the footsteps of more established galleries and try to feature the “big hits, ” C24 aims to represent contemporary, mid-career artists who are pushing the boundaries of their craft. As Michelle told me, “The big name artists are great and it’s always good to see their shows, but we have something different, fun, and interactive - and people always respond to it. There’s a different attitude, different feel, something fresh here. ” In keeping with that theme, C24’s curation attempts to push boundaries with an international focus and is proud to feature a geographically diverse roster of artists. Additionally, C24 brings in an outside curator each year to organize a show in their space. When it comes to the art world, keep an eye on C24: For the young gallery, things are only looking up. “We’ve been applying to some of the more prestigious art fairs and getting wait-listed, rather than flat-out rejected, ” Michelle said. “We’re about to hit it. ” Meghan concurred: “Stay tuned and see how we grow! ”

Lost Gem
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JoAnne Artman Gallery

I met JoAnne Artman shortly after she moved into her New York gallery. No stranger to the art world, JoAnne has been showing the work of culturally diverse, well-known artists in her Laguna Beach, California gallery since 2007. She claims that she has always been artsy – she loved painting in elementary school, drawing cartoon strips in middle school, and then eventually found photography, which she has been practicing for all of her adult life. Over the thirty years that she was living out west, she would often put on private art shows in her home. As she so eloquently says, “Art is an investment in your soul. ”After her California gallery had been open for a few years, JoAnne reached the point where she was looking for a second location. At first she searched in her own state, but when she could not find exactly what she was looking for, she thought, “Dream big – I’ve got to try! ” She chose Chelsea, the world-renowned gallery district. A large number of her collectors were from New York and she had always been told that her gallery had a “New York collection, ” so it seemed like a logical move. JoAnne thought she would never find anything in this neighborhood and that it was crazy to try, but happily she found her current space inside an 1893 manufacturing building. She had to fight for it in the cutthroat world of New York real estate, but was overjoyed when it ended up in her hands. “This is a jewel of a location, ” she told me. “It even reminds me of my gallery in Laguna. ” Even though the California gallery is three times the size, the two have a similar staircase and layout. “It feels like home – we’re so comfortable in this space. ”JoAnne decided to “start big” and open in 2015 with her most successful artist, the Columbian-American painter and sculptor America Martin. I learned that JoAnne represents seventeen to eighteen artists (“It would be overwhelming to have more! ”) and that they are all ages and ethnicities. As an example, she listed Marjorie Strider, who had just passed away at the age of eighty-three. She was a female pop artist who had been a contemporary of Warhol, and JoAnne had shown a lot of her work in California. “I only show artists that I love, collect, and have a passion for, ” She said, adding, “I love color. ” Her fondness for bright hues can be seen all over the gallery, from the bright yellow water pipes running along the ceiling to the sunflower-colored back wall. “I wanted to bring California sunshine to New York, ” JoAnne stated. She pointed out the graffiti on the air conditioning unit that she had asked one of the gallery installers to do after learning that he was a renegade graffiti artist. The bright, bubbly “J” was a surprise, situated so high up on the wall. “I like to do things that are unexpected, ” JoAnne admitted. I returned to the gallery with Tom, our photographer, when a show was opening by the artist Suzanne Heintz. The exhibit was the culmination of a fifteen year body of work in which Suzanne traveled the world with her “daughter” and “husband, ” two mannequins. The “daughter” stood as part of the exhibit, staring out the window at passersby. I had the opportunity to speak to Suzanne, who was like a piece of art, herself, perfectly coifed and sporting a bright red dress. We spoke about how her project redefines the idea of identity and the strange looks she would get on the street, dragging around her well-dressed dolls. She told me about the consistent energy behind the project, saying “I was raised as an endurance runner. Now I’m an endurance artist. ” We talked about how her photos and accompanying documentary included many forms of shorthand for how we define success and romance, but that “romance can occur in your life without a label. ” I then asked her what she thought of the relationship she had formed with JoAnne, to which she replied, “It’s a perfect fit. ” JoAnne and Suzanne then finished each other’s sentences, sharing how they knew they were meant to work together before they even met face to face. When JoAnne mentioned her bright yellow wall on the phone, Suzanne could not believe it. “I’m shooting sunflowers! ” she said, referring to her photographs of her "family" frolicking through a field of flowers. Sure enough, the picture hung on the yellow wall above the yellow coach. “I also love that a woman is representing me, ” Suzanne added. Seeing JoAnne smiling as Suzanne described her work, I was reminded of something she had said in our earlier interview: “As much as we love the artists’ work, we love them. ”

More places on 28th Street

Lost Gem
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Ulivo

Fabio Camardi - the charming owner both of this restaurant and Mercato on West 39th Street - announced as we walked inside his brand new restaurant that it had taken two years to complete his renovation. He went on to say that he had chosen the location because he is fond of the architecture in the NoMad neighborhood – “architecture is my hobby, ” he told me. “I built this place myself, ” he went on to say, showing me how he had added the beams in the ceiling and created the new floor made of reclaimed red and white oak. When I commented on the furniture filling the restaurant, including tables from a library upstate and an old butcher’s block, Fabio informed me that he has been collecting antiques for years. While continuing to chat about the renovation, Fabio explained that it was slow going due to the fact that the building dates back to 1865 and has achieved landmark status. Therefore, he had to wait for official permits to do any work. When the restaurant opened in April 2016, Fabio was delighted by how friendly the neighborhood was. “They were immediately nice, ” he said. The highlight of visiting Ulivo, aside from Fabio, was seeing the “Pasta Lab. ” Unlike its sister restaurant, Ulivo focuses on pasta, with fifteen different dishes on the menu. Thirteen of those are made with help from an enormous machine that sits in the basement. “It’s the most advanced machine we have in Italy, ” Fabio proudly told me. He turned the machine on and I was able to watch as it created large tubes of rigatoni and then long strings of spaghetti, using a different setting. “The more pasta you make, the better it gets, ” Fabio informed me. Beyond the pasta lab, there was an event space that seats forty, complete with a full bar and a Faema espresso machine from 1949. At the end of the room, I spotted a special door with a porthole that opens onto the beer cooler, and, in the very back, built out of the old coal shaft, I discovered a cave where the liquor is kept. Upstairs, there is a wine cellar encased in glass with a wooden ladder next to the kitchen. I was intrigued by the row of twenty different olive oils sitting on the counter in easy reach of the chefs. Fabio makes sure that each brand is made and bottled in Italy. When I asked which olive oil was the best, he said he could not answer the question. “It’s based on your taste, like wine. ” In the kitchen itself, different meats were hanging across from a wood fire oven on the opposite wall. Along with pasta, Emanuel “Mano” Concas, partner and the chef (whom Fabio refers to as “The George Clooney of Sardinia), cooks “dal forno a legna” in the wood-fire oven. Each plate is created using a cast iron pan placed directly into the oven. Some of the more popular non-pasta dishes are the tail-in branzino and the dry-aged steak. Being familiar with the themes of good Italian cooking, I was not surprised when Fabio told me, “Everything is fresh. ” This is especially true for the restaurant’s “fritture, ” little dishes. These items include fresh octopus, cold cuts, burrata, and fried meatballs with sea salt, a dish that is particularly popular in Sardinia, where the chef is from. There are also two flatbreads on the menu, but Fabio was adamant that Ulivo is not a pizza restaurant. He simply chose the two that they do "best" at Mercato: The San Daniele with prosciutto and arugula and the Regina Margherita. Fabio shared the myth behind the latter: The story goes that Italian chefs decided to put something special before the Queen. Up until that time, pizzas just had sauce, and so they added buffalo mozzarella to make it royal, hence the “Regina. ”If there is a certain nonchalance about Fabio and his attitude toward owning two restaurants in New York, it is probably because he has a lot of experience in this world – he even went to culinary school, which is rare amongst Italians, who often just rest on the fact that they were born into a culture that puts a lot of emphasis on high-quality food. Fabio shared that he owns four restaurants in Italy, which his forty-four cousins help to run. He went on to tell me that he came to the United States in 2004 because he “didn’t like Berlusconi” (the unpopular former Prime Minister of Italy) and that he began his career in New York as a bartender (the cocktail list at Ulivo is his own creation). In addition, there are four local beers on tap, including Smart Beer, which Fabio says is the "first organic beer made in New York. " There is also a substantial bourbon list – “It’s what people want. ”I particularly loved the story of how he met his wife, who is originally from Korea: they were both attending English school. Several years later, they have two adorable children and “She’s my bookkeeper, ” he said with a smile. His wife is also responsible for the beautiful candles and dried flowers throughout the space. Fabio is playing with the idea of opening an Italian restaurant in Korea. He told me that there is no fresh olive oil available in eastern Asia, but that China had recently planted one million olive trees to try to remedy the situation. Olive oil is absolutely essential to Italian cooking, which is why Fabio named his restaurant “Ulivo. ” He stated, “There is no Italian cuisine without olive oil. ”Fabio’s vision for Ulivo is a perfect blend of traditional and modern. Though he uses traditional Italian culinary methods and pasta recipes, he embraces new technology - such as his pasta machine - and trends. When I asked what was next for Fabio, he responded, “I’m full of ideas – there’s a lot of stuff that I want to try and eat. I love to eat! ”

Lost Gem
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Foliage Garden

Everyone on West 28th between Sixth Avenue and Seventh Avenue has a story to tell about life on the garden block, but I found one of the workers at Foliage Garden's story to be the most inspiring. "I was raised in the Flower District. My entire life is wrapped up in this street, " she told me. "I invested my life here. " After 9/11, however, she made the decision to move upstate, where she felt safer raising her daughter. Not long after, she came running back to the city at the call of her dear childhood friend. Maryann Finnegan had recently lost her husband and needed help running Foliage Garden, a retail and wholesale market that sells magnificent orchids and a multitude of other plants. The part-time worker at Foliage proudly told me that the shop has been in the same location for over thirty-five years, having opened in 1981. Maryann added, "We are now the oldest plant store on the street. " She then said that what differentiates her from everyone else is, "we have our own greenhouses under glass on Long Island. "Maryann and her team have befriended many of the people who created the Flower District a long time ago. Sadly, her co-worker related that "so many of the old men have passed away. " There are still, however, a few remaining who have wonderful stories to share. "There is so much history on this block, " she continued. "We were once called the Times Square of Flowers. " She described a time when every single storefront was filled with flowers. Today, she is pleased that she came back to Manhattan. "I can put up with anything here because I still love it - it's my passion. "

Lost Gem
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&Pizza

New York is full of pizza shops, and its residents pride themselves on knowing their pies. Satisfying a New Yorker’s pizza craving can be a difficult task, but & Pizza does so in spades, serving a fabulous and delicious array of large, creative, sixteen-inch personal pies. When the Manhattan Sideways team visited & Pizza at their first location in New York, we spoke with Calvin, the Community Manager for the brand. “New York is a city that appreciates creativity and artistic angles, and our pizza does just that, ” Calvin said. Originally founded in Washington DC in 2012, & Pizza decided to expand their market and open their twenty-second spot here in Manhattan during the summer of 2017. The restaurant serves unique pizzas alongside classic menu items such as a Margherita. “Pizza in the industry is kind of stale, but we decided to shake it up, mix things up. ” Calvin noted. The American Honey, a pie with spicy tomato, mozzarella, pepperoni, arugula, red pepper flakes, goat cheese, and Mike’s Hot Honey, became a big hit on day one. The unique honey flavor combines well with the pizza’s other ingredients. Another favorite is the Farmer’s Daughter, a pizza with spicy tomato, spinach, mozzarella, Italian sausage, egg, red pepper chili oil, and parmesan. While many customers choose to stick to & Pizza’s pre-determined “Hits” menu, others love to build their own creation, adding unlimited toppings for a flat price. Patrons are also encouraged to add any toppings of their choosing to the “Hits” items, creating a virtually unlimited combination of flavors. Pizzas are cooked in under two minutes, a key to churning out customers during the busy lunch hours. Calvin told us that he loves to eat the restaurant’s pizza and to add his own twist to classic menu items. “I always wonder, what will this pizza taste like with pepperoni, or that one with hot honey? The possibilities are endless. ”Also on the menu are & Pizza's homemade sodas, with innovative flavors such as mango passionfruit and Ginger Berry Lemonade. As with their pizzas, the staff suggests pairings on the soda machine, allowing bold new flavors to arise. Every & Pizza location has a unique design that caters to the neighborhood, and the Flatiron store is no exception. This one is nicknamed “The Point” for its location at the tip of the Flatiron District. The entire store is specifically designed to fit around this pointed theme; the repurposed and recolored subway tiles on the wall are fitted to be pointed, the utensil holder is angled, even the mirrors in the bathroom are pointed. The store’s black and white interior, the color scheme of the & Pizza brand, creates a beautiful aesthetic that customers love, Calvin said. On the ceiling, the light structure mimics the intersection of Fifth Avenue and Broadway, the store’s location. In order to pump up customers and create a fun atmosphere, & Pizza blasts loud music throughout the store. “When we first opened up, " Calvin told us, "people kept on passing by and asking, ‘Is this a club? It looks so fun in here! ’ We have live DJs on Thursdays and Fridays, and people enjoy stopping in just for the music sometimes. ”One of the other wonderful aspects of & Pizza is their dedication to working with the local community, wherever they are located. At this location, they have partnered with David Chang’s Milk Bar to create a unique cream soda and cream soda-flavored cookie, both of which are only available in New York. The art on the walls was done by New York artists Rubin and Frisco Smith, both in black and white to fit in with the rest of the store. At the end of our conversation with Calvin, we asked him about the & Pizza name. “We believe in the power of ampersands, which binds and connects things, just like us. We combine creative ingredients, we combine local artists, we connect the community. Everything we do stays true to the ampersand. ”