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130 East 39th Street
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Beer & Buns 1 American Asian Breakfast Murray Hill

It was a fine coincidence that Beer & Buns decided to have their opening the same week that we were getting ready to post 39th Street. We stopped in to meet the team and to grab some photos, but ended up staying for quite some time. The handsome beige booths and chairs lured us in with Radio Active piped through the speakers and March Madness playing on the large screens scattered throughout. Who wouldn't want to grab a seat and delve into their amazing sliders? The concept is simple, yet unique. As Abigail Tan, the Director of Corporate Affairs, shared with us, "We want customers to pick and choose what they want to eat." The chef offers a variety of flavors and rather than having to decide on one item, the mini burgers can be ordered individually. We were pleased to sample several. Each had a meat or vegetable as the main event, with a variety of seasonings, and dressings inside a small, moist bun. Kuala Lumpur - made with chicken; Phuket Fantasy - made with a crab cake; Seoul Secret - made with short ribs; Mediterranean Garden - a chickpea burger; and Roman Evergreen - a fried portobello mushroom with melted brie. An excellent assortment. On the side, the chef prepared mac n' cheese with pieces of lobster and large pickles fried in batter. Needless to say, it was a glorious lunch.

When Abigail sat down to chat with us, my first question was what inspired this menu? Apparently, one of the British owners of the St. Giles Group (the people behind the Court Hotel that Beer & Buns is connected to) is a "real foodie." He loves to cook and to eat, Abigail said. When he decided that he wanted to offer sliders on the menu, he took his staff to Chinatown where they shopped for a variety of foods that could be combined to make small sandwiches, and then they had "a huge tasting." Together with Chef Nok from Thailand, who has been with the St. Giles Group for several years, they experienced a "feast for the senses" and concluded that they needed to share this with their customers. In addition to the sliders on the menu, a $250 full sized burger is offered. When I asked what was the notion behind this, Abigail laughed, and told us the story of how they went to one of the top butchers in Manhattan and asked for their best cut of beef. When he brought it out, they then instructed him to grind it. Shocked by this request, he began to mince their steak. The goal for the chef was to be able to present the ultimate burger. The end result is B & B Indulgence - the house specialty burger, made with Kobe beef, foie gras, fresh truffles and caviar. We, of course, did not try this, but we welcome any and all to stop by and delve in. Abigail concluded our conversation by saying that she hopes the concept behind Beer and Buns will add a "new dimension to dining out in Manhattan."

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Beer & Buns 1 American Asian Breakfast Murray Hill
Beer & Buns 2 American Asian Breakfast Murray Hill
Beer & Buns 3 American Asian Breakfast Murray Hill
Beer & Buns 4 American Asian Breakfast Murray Hill
Beer & Buns 5 American Asian Breakfast Murray Hill
Beer & Buns 6 American Asian Breakfast Murray Hill
Beer & Buns 7 American Asian Breakfast Murray Hill

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The Flatiron Room Murray Hill

The location was renamed in 2023 as The Flatiron Room Murray Hill. This feature was first published in September 2017. Fine & Rare, shorthand for “fine food and rare spirits” is the latest creation of Tommy Tardie, restaurateur and owner of the Flatiron Room on West 26th Street. In contrast to the more common restaurant theme of the 1920s and 30s, which Tommy considers to have “played out, ” Fine & Rare aims to be an aristocratic parlor straight out of the 1950s, modeled after classic Manhattan hideaways such as The Explorers Club. “The challenge was getting it to look like the Flatiron Room - old world, almost like we discovered it, ” Tommy told the Manhattan Sideways team. The space has had other lives as a Japanese restaurant and a photocopy center - Tommy said that when he first saw the space, it was raw, with concrete floors that had holes them and wires hanging from the ceiling. In 2016, it became a little slice of vintage Manhattan, complete with a repurposed teller booth from Grand Central Station serving as the hosts’ stand. The wallpaper is finely textured with glass and sand, and the stainless steel ceilings are reclaimed parts from a former distillery. Descending into the restaurant, we walked on 125-year-old floorboards from Connecticut that have the names of the restaurant’s investors carved into it. Two of these investors are Tommy’s young sons, River and Sawyer, who each made a $1 investment in the establishment in order to garner a place on the floor. Hanging above the booths are pieces of taxidermy that Tommy believes “bring in some more old world charm. ”The room is large, but because the tables are isolated from one another, each setting is intimate and unique. “Wherever you are in the restaurant, you feel like you’re in your own area. ” Each side of the dining room features a fireplace: one has hand carved marble from Italy, and the other is repurposed from the door of a country schoolhouse. The jazz stage provides a theatrical ambience to the space without overpowering it. “We want the performance to enhance, but not be, the experience. There’s always a show going on even if nothing is onstage. ” The walls are decked out with the restaurant’s inventory of over 1000 bottles, which Tommy noted are, “part of the architecture. ” Some sit atop high shelves and can only be reached by ladders, which members of the staff will climb throughout the night. Others sit in the caged bottle keep, with personalized labels that can be bought. “New York is all about showmanship - people love to put their name on something. ” The back elevated room holds up to thirty-five people and is used for tastings and private events. It has a few hidden elements of its own, including a chandelier and leather and steel door from a masonic hall. While speaking with Tommy, the Manhattan Sideways team sampled a few of the restaurant's scrumptious items, including the burrata served with arugula and an assortment of fruits, the short rib burger, the seafood Cobb salad, and the Greek grain bowl with quinoa, mint, and beet humus. While the Flatrion Room focuses largely on whiskey, Fine & Rare features cocktails with tequila, rum, and brandy. This does not mean that they do not still have some amazing whiskey options, such as the breathtaking smoked Old Fashioned that was presented to us to photograph and then sip. Tommy began his professional career as a creative director in advertising on Madison Avenue, but realized after a dozen years that he was craving something more exciting. “The higher I got on the corporate ladder, the less creative it got. It lost that cool factor. ” He resolved to go the route of the entrepreneur, initially with a few clubs, and later with the Flatiron Room and eventually Fine & Rare in 2017. “With this one, I decided to make the demographic and design a place I’d like to go, as opposed to previous projects that centered on reaching a specific consumer base. " Tommy also remarked on how Fine & Rare is the result of the trial and error from past ventures: “This is as if I got to do it again and I could do it better. I think entrepreneurs are genetically coded to forget how difficult it can be starting out, but a new project is fun. It makes your heart pump and your adrenaline go. ”

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Wolfgang's Steakhouse

When I mentioned to my friend that I was up to 33rd Street, she reacted immediately, "You know that this is the street that Wolfgang's is on, don't you? " I loved the description that she and her husband shared with me. "It is an old world man-cave that has incredible charm and certainly appeals to the serious eater. " Situated in the former historic Vanderbilt Hotel with magnificently tiled low vaulted ceilings, my husband I agree that this is a splendid restaurant to dine. Wolfgang Zwiener spent some forty years digesting the world of steak by working in the iconic restaurant, Peter Luger's. Think of it this way, Wolfgang received a veritable master's degree in meats in Brooklyn, and now has earned his doctorate in his own restaurant, where he has written a top-notch thesis. When others might have chosen to slow down a bit or even to retire, he began opening his own restaurants. Over the years, I have been to the three in Manhattan, with the 33rd Street flagship location being the one where we have chosen to celebrate many special occasions. As noted, it is a favorite of friends of ours, and when I asked them to speak to me further about Wolfgang's, the immediate response was, "Personally, of all the steak houses in New York, this is the one to go to. " They went on to describe the menu as not only having excellent steaks, but they also always look forward to ordering seafood, and then brace themselves as the kitchen presents them with a seafood platter appetizer that is "utterly outrageous. " There are jumbo shrimp (my number one oxymoron) and lobster with huge pieces to devour, and thrown in for good measure, some oysters and clams. "Even if you leave the steak out of the equation, it makes for an incredible meal. " But, who can leave the steak out? According to my husband, a man who is passionate about his steak, Wolfgang gets it right every time whether he decides on a filet or a porterhouse. And I, of course, am all about the side dishes and salads, which I think are excellent.

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Ratatouille

Growing up in France, one cannot help but gain a thorough education about good food. Although she admitted to not having any formal culinary training, Sandrine, the warm and delightful woman behind Ratatouille, avidly observed her mother in the kitchen. Her passion for authenticity brought her to 39th Street where she prepares everything on the premises. In addition to the chickens that are well-seasoned with Herbes de Provence, and spin on a rotisserie that was delivered straight from her homeland, there are chicken meatballs, a pulled chicken honey Dijon coleslaw sandwich, homemade soups, healthy salads, an array of vegetarian options, including rice balls and their star dish: lentil loaf. Each of these seem to go beyond the restaurant's name. The desserts are baked fresh everyday, and the marble cake, vanilla tart, and chocolate carrot cake are the absolute standouts. The yellow and red decor captures a feeling of the south of France, and there are a few tables and chairs that are used by people in the community. Sandrine often sits down and strikes up a conversation with her neighbors. When I asked why she chose to be on 39th, Sandrine explained that she had been looking for six months and when the realtor showed her this space, she knew it fit the bill. She loves the area (she lives only two blocks away) and her survey of the surrounding community revealed no comparable food places. Having first met Sandrine while she was painting and preparing for her spring, 2014 opening, we left feeling confident that Ratatouille would receive an enthusiastic welcome. “This is our dream location, " Sandrine told us, ” and we keep hearing people say that “we need flavor in this neighborhood. ” Well now they have it.

More places on 39th Street

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Mark Fisher Fitness class  Fitness Centers and Gyms undefined

Mark Fisher Fitness

It’s not every day you’re greeted at the gym by a man wearing teeny tiny swim trunks and plastic lei. And it’s not a regular gym where the boss arrives for a meeting resplendent in chicken hat. Which stays on for the duration, despite the rising temperatures. But then, Mark Fisher Fitness is not any old gym. In fact, it doesn’t even call itself a gym; it’s an “enchanted ninja clubhouse of glory and dreams”. It’s a place where clients are called ninjas and trainers are called unicorns and where mirrored balls, graffiti and disco lights take the place of the usual utilitarian gym furniture. “We like to keep things colorful, ” said Mark in understatement. “So there are lights. There’s a closet with costumes, so if the trainer feels like dressing up in Victorian era garb or an S& M unicorn, there’s a leash they can wear – whatever feels good. “But one thing that’s also important to us is just taking people where they’re at, so a lot of the ninjas who come here AREN’T insane, ” Mark added. “We say if someone wants to come to a dance party and someone wants to take off their pants and someone wants to cry quietly in a corner because they’re having a really bad day, everything’s perfect, you’re OK wherever you are. ”Mark describes himself as once that “classic skinny, awkward, Martian man, afraid-of-girls guy” who only properly found his place in this world when he started to work out in high school. “I was also a professional actor – which is partly how we’ve become such a fixture in the Broadway community – and throughout my twenties I fell more and more in love with the training. It was like the mistress I slowly left my wife for. ”A few years ago he quit acting completely and committed himself to training fellow New York misfits. “My own experience in the gym, starting as someone who didn’t feel very good about his body and didn’t feel like an athlete, it was very difficult for me, ” Mark said. “We like to say, in the most affectionate way, that the ninjas are like an isle of misfit toys – all manner of humanity, all ages and colors and backgrounds that are generally united in that we all have a feeling of being an outsider at times. I just wanted to celebrate that, and also to provide really good fitness information. I’m a huge fitness nerd, so it’s very important we provide a really good service with results. ”So if you want clear, no-nonsense weight loss and are willing to put in the hours, the intensive six-week Snatched program might be your bag. Alternatively, there are group classes, and semi-private training packages, Mark’s cheaper but just as effective version of a personal training program, where you train with two other ninjas and a dedicated unicorn. Unsurprisingly, many of the gym goers are from the Broadway community. Mark has worked with plenty of performers to get them ready for a specific role (such as a ninja playing a boxer in Kinky Boots) as well as backstage workers. “We train a lot of composers and directors and casting directors – and from their friends it’s trickled out to other professions; people who maybe work in white collar jobs but are a little bit weird, ” Mark shared. “The nature of their life means they perhaps don’t get to be as creative as they’d like so they can come in here and do whatever they want to do. ”The trainers, too, are a colorful bunch, counting among them one of the city’s best known drag queens, a gay porn star, a tattooed graphic artist who was a skate punk in a former life, and a professional clown who, at the last minute in med school, decided he wanted to be a clown not a doctor. “We need people to be really great coaches, but we also need them to be really authentic and comfortable with who they are. And a holistic approach means this crazy fitness family doesn’t just take care of your physical fitness; it offers life coaching workshops, classes on book keeping for financial fitness, advice on time management …“We hope to be a place where people come for general betterment, ” Mark explained. “Fitness is so transforming because you’re able to be more creative and stable and braver with your life. You’re feeling better about yourself, you’re eating well, you’re sleeping – we know your brain is going to work better. Additionally, it’s interesting to see how much of your life you can control. New York can be an isolating town – particularly for performers, who spend a lot of time getting rejected. So there’s a certain power one discovers when you know you can control what you eat and how you look. ”This story was adapted from the W42ST article, "Mark Fisher Fitness — The Gym Where New York’s Misfits Go to Work Out. "

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Offsite 1 Event Planners Event Spaces undefined

Offsite

There are intriguing spaces sprinkled throughout the city that invite corporations to utilize their facilities, but stepping inside Offsite is a unique experience designed specifically for the business meeting clientele. The brainchild of Patrick Everett and Shawn Kessler, they have created a stunning turnkey facility where all day conferences can be held. Companies are invited to bring their employees together for a productive 9am-5pm meeting in the three levels of fully equipped space, which can then be flipped effortlessly into an appropriate venue for an evening event. The rooms are configured so that some forty people are able to sit around one gigantic table or be rearranged into smaller units. Attendees never have to feel confined to one space, as they can move around freely on each floor, dividing up into smaller breakout sessions, when necessary. The rooms are versatile and technology oriented, fully outfitted with AV equipment - as Patrick referred to it, "plug and play. " Endless pens and pads, drinks and snacks, including large jars of enticing candy, are provided throughout the day. The partners have paid attention to every detail, taking into consideration exactly what they believe their clients will require, including a small executive office that allows for a private phone conversation and a myriad of white walls that are actually whiteboards. Offsite works with some of the terrific catering facilities in the area to provide top lunches and dinners for groups, and everything is served on their attractive dishes. While being given a tour, Patrick told me that he had been an event planner. When he discovered that there was something important missing in the corporate world, he found his niche. As he began to imagine the possibilities, he worked diligently on his concept with Shawn. Basically all one has to do is book the space, and the rock star team at Offsite will handle the rest.

More Breakfast nearby

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2nd Ave Deli

Abe Lebewohl always knew what work meant. His first experience was in Eastern Europe doing hard labor during WWII, and then after being miraculously reunited with his family in a displaced persons camp in Italy, he moved to New York with his mother, father and little brother. He then got a job working the soda fountain in a Coney Island deli, while also volunteering to do as much as possible to learn other aspects of the food industry. He graduated to other delis, absorbing the nuances of Jewish cuisine and eventually scraping together enough money to open his own. The grand day happened in 1954, on the corner of 10th Street and Second Avenue, and, thus, The 2nd Avenue Deli began. It was tiny to begin with, serving only ten people at a time, but eventually grew to become one of New York’s most popular kosher delis, in the heart of what was then considered to be the old Yiddish theater district (the Yiddish Walk of Fame honors luminaries from this fascinating era). At this point, “it wasn’t Abe’s business, it was really his life, ” according to his nephew Jeremy. This is where the rags-to-riches story halts. Tragically, in 1996, Abe was murdered while carrying his day's deposit to the bank. Jack, his younger brother by seventeen years, took over the business he had grown up in and kept it running for ten more years before disputes with the landlords caused him to shut it down in 2005. Two years later, Jack’s sons, Josh and Jeremy, decided to continue the family tradition and reopened in their present location on 33rd Street.