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Opening Hours
Today: 9am–5pm
Fri:
9am–5pm
Sat:
Closed
Sun:
Closed
Mon:
9am–5pm
Tues:
9am–5pm
Wed:
9am–5pm
Location
15 West 39th Street
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More American nearby

Lost Gem
Fine & Rare 14 American undefined

The Flatiron Room Murray Hill

The location was renamed in 2023 as The Flatiron Room Murray Hill. This feature was first published in September 2017. Fine & Rare, shorthand for “fine food and rare spirits” is the latest creation of Tommy Tardie, restaurateur and owner of the Flatiron Room on West 26th Street. In contrast to the more common restaurant theme of the 1920s and 30s, which Tommy considers to have “played out, ” Fine & Rare aims to be an aristocratic parlor straight out of the 1950s, modeled after classic Manhattan hideaways such as The Explorers Club. “The challenge was getting it to look like the Flatiron Room - old world, almost like we discovered it, ” Tommy told the Manhattan Sideways team. The space has had other lives as a Japanese restaurant and a photocopy center - Tommy said that when he first saw the space, it was raw, with concrete floors that had holes them and wires hanging from the ceiling. In 2016, it became a little slice of vintage Manhattan, complete with a repurposed teller booth from Grand Central Station serving as the hosts’ stand. The wallpaper is finely textured with glass and sand, and the stainless steel ceilings are reclaimed parts from a former distillery. Descending into the restaurant, we walked on 125-year-old floorboards from Connecticut that have the names of the restaurant’s investors carved into it. Two of these investors are Tommy’s young sons, River and Sawyer, who each made a $1 investment in the establishment in order to garner a place on the floor. Hanging above the booths are pieces of taxidermy that Tommy believes “bring in some more old world charm. ”The room is large, but because the tables are isolated from one another, each setting is intimate and unique. “Wherever you are in the restaurant, you feel like you’re in your own area. ” Each side of the dining room features a fireplace: one has hand carved marble from Italy, and the other is repurposed from the door of a country schoolhouse. The jazz stage provides a theatrical ambience to the space without overpowering it. “We want the performance to enhance, but not be, the experience. There’s always a show going on even if nothing is onstage. ” The walls are decked out with the restaurant’s inventory of over 1000 bottles, which Tommy noted are, “part of the architecture. ” Some sit atop high shelves and can only be reached by ladders, which members of the staff will climb throughout the night. Others sit in the caged bottle keep, with personalized labels that can be bought. “New York is all about showmanship - people love to put their name on something. ” The back elevated room holds up to thirty-five people and is used for tastings and private events. It has a few hidden elements of its own, including a chandelier and leather and steel door from a masonic hall. While speaking with Tommy, the Manhattan Sideways team sampled a few of the restaurant's scrumptious items, including the burrata served with arugula and an assortment of fruits, the short rib burger, the seafood Cobb salad, and the Greek grain bowl with quinoa, mint, and beet humus. While the Flatrion Room focuses largely on whiskey, Fine & Rare features cocktails with tequila, rum, and brandy. This does not mean that they do not still have some amazing whiskey options, such as the breathtaking smoked Old Fashioned that was presented to us to photograph and then sip. Tommy began his professional career as a creative director in advertising on Madison Avenue, but realized after a dozen years that he was craving something more exciting. “The higher I got on the corporate ladder, the less creative it got. It lost that cool factor. ” He resolved to go the route of the entrepreneur, initially with a few clubs, and later with the Flatiron Room and eventually Fine & Rare in 2017. “With this one, I decided to make the demographic and design a place I’d like to go, as opposed to previous projects that centered on reaching a specific consumer base. " Tommy also remarked on how Fine & Rare is the result of the trial and error from past ventures: “This is as if I got to do it again and I could do it better. I think entrepreneurs are genetically coded to forget how difficult it can be starting out, but a new project is fun. It makes your heart pump and your adrenaline go. ”

Lost Gem
Parker & Quinn 1 American Breakfast Lounges Late Night Eats undefined

Parker & Quinn

As I walk the side streets of Manhattan, I am constantly seeing the destruction of the past. Thus, it was refreshing to find a new establishment, like the Refinery Hotel, embracing, and even perpetuating the city’s history: through its refurbishment, its restaurant, Parker & Quinn and even its branding. The Refinery’s building, (with its own entrance on 38th Street or through the restaurant on 39th) originally named the Colony Arcade, was once the millinery hub of the Garment District and continued as a hat factory until the 1980s. With hat-making tools, sewing machines and other manufacturing objects integrated throughout the Hotel’s interiors, the Refinery bridges materials of the past with a luxury hotel experience. Their rooms feel extra spacious with high-ceilings, custom-made furniture and stunning hardwood flooring, a rarity in hotels for sure. Besides drawing on the building’s millinery history, the Refinery recalls the past in their lobby lounge. Soon after the building first opened in 1912, Winnie T. MacDonald opened a ladies’ tea salon on the ground floor where she offered female shoppers a place to rest, to socialize and to get an extra kick in their cuppa gin or whiskey. Today, Winnie’s Lobby Bar continues as a resting place for weary travelers in need of a drink, conversation or entertainment – as there is an added bonus of live jazz Monday through Friday evenings between the hours of 7: 30 and 10: 30. I was completely enchanted by the lobby, the art and the guest rooms, but the surprises did not stop there. The lovely woman, who showed us around, then took us to the rooftop bar, which offers another breathtaking view of the Empire State Building and its surroundings. I was most impressed when introduced to the in-house mixologist who mentioned that he had worked for NASA. Before concluding our tour, we walked through the other end of the lobby to enter Parker & Quinn, which dresses up American comfort food in a delectable looking menu and atmosphere. With chandeliers of depression-era glass, wide booths and decorative tiles, this restaurant emanates that same vintage feel as the hotel.

Lost Gem
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Butter

After eleven years in her Noho location, Executive Chef and Food Network star Alex Guarnaschelli opened Butter in the Cassa Hotel, a Midtown twin to her well-known restaurant. Shaped by Guarnaschelli's own travels and time spent working abroad, the attractive dark wood restaurant with comfortable booth seating, is American but with the requisite global touches and ingredients expected of fine dining. When Chef Guarnaschelli isn't filming, she is in the kitchen, on the line, adding her fine touch into every aspect of the cooking. As members of her staff shared with us, Alex is dedicated to bringing fresh and simple ingredients together in beautifully crafted dishes. On a rare and special night out with just my husband and daughter, I could not pass up the opportunity to bring my butter-loving girl to this dining experience. Since she has always considered the dairy treat to be its own food group, I had the highest hopes for the meal - particularly the bread basket - which did not disappoint. The warm Pullman-style rolls with the house-made butters (a plain with a hint of sour cream for richness, and an herb that was light and lovely) were out of this world. All three of us agreed we could leave satisfied just from that - and a spicy cocktail, of course (the Ghost Margarita) But we powered ahead sharing the burrata salad. The creamy burrata with garden-fresh tomatoes was divine and the ribeye steaks that my husband and daughter ordered were cooked perfectly and sat atop smashed purple potatoes. And, as a vegetarian, I always keep an eye out for restaurants working to develop unique, hearty main courses. The charred coconut milk-soaked cauliflower was much appreciated. We finished things off, in case one thought we had already indulged ourselves sufficiently, with the raspberry beignets accompanied by a vanilla dipping sauce. If the name of this restaurant alone does not have one's mouth watering, I am sure that it is now!

More places on 39th Street

Lost Gem
Mark Fisher Fitness class  Fitness Centers and Gyms undefined

Mark Fisher Fitness

It’s not every day you’re greeted at the gym by a man wearing teeny tiny swim trunks and plastic lei. And it’s not a regular gym where the boss arrives for a meeting resplendent in chicken hat. Which stays on for the duration, despite the rising temperatures. But then, Mark Fisher Fitness is not any old gym. In fact, it doesn’t even call itself a gym; it’s an “enchanted ninja clubhouse of glory and dreams”. It’s a place where clients are called ninjas and trainers are called unicorns and where mirrored balls, graffiti and disco lights take the place of the usual utilitarian gym furniture. “We like to keep things colorful, ” said Mark in understatement. “So there are lights. There’s a closet with costumes, so if the trainer feels like dressing up in Victorian era garb or an S& M unicorn, there’s a leash they can wear – whatever feels good. “But one thing that’s also important to us is just taking people where they’re at, so a lot of the ninjas who come here AREN’T insane, ” Mark added. “We say if someone wants to come to a dance party and someone wants to take off their pants and someone wants to cry quietly in a corner because they’re having a really bad day, everything’s perfect, you’re OK wherever you are. ”Mark describes himself as once that “classic skinny, awkward, Martian man, afraid-of-girls guy” who only properly found his place in this world when he started to work out in high school. “I was also a professional actor – which is partly how we’ve become such a fixture in the Broadway community – and throughout my twenties I fell more and more in love with the training. It was like the mistress I slowly left my wife for. ”A few years ago he quit acting completely and committed himself to training fellow New York misfits. “My own experience in the gym, starting as someone who didn’t feel very good about his body and didn’t feel like an athlete, it was very difficult for me, ” Mark said. “We like to say, in the most affectionate way, that the ninjas are like an isle of misfit toys – all manner of humanity, all ages and colors and backgrounds that are generally united in that we all have a feeling of being an outsider at times. I just wanted to celebrate that, and also to provide really good fitness information. I’m a huge fitness nerd, so it’s very important we provide a really good service with results. ”So if you want clear, no-nonsense weight loss and are willing to put in the hours, the intensive six-week Snatched program might be your bag. Alternatively, there are group classes, and semi-private training packages, Mark’s cheaper but just as effective version of a personal training program, where you train with two other ninjas and a dedicated unicorn. Unsurprisingly, many of the gym goers are from the Broadway community. Mark has worked with plenty of performers to get them ready for a specific role (such as a ninja playing a boxer in Kinky Boots) as well as backstage workers. “We train a lot of composers and directors and casting directors – and from their friends it’s trickled out to other professions; people who maybe work in white collar jobs but are a little bit weird, ” Mark shared. “The nature of their life means they perhaps don’t get to be as creative as they’d like so they can come in here and do whatever they want to do. ”The trainers, too, are a colorful bunch, counting among them one of the city’s best known drag queens, a gay porn star, a tattooed graphic artist who was a skate punk in a former life, and a professional clown who, at the last minute in med school, decided he wanted to be a clown not a doctor. “We need people to be really great coaches, but we also need them to be really authentic and comfortable with who they are. And a holistic approach means this crazy fitness family doesn’t just take care of your physical fitness; it offers life coaching workshops, classes on book keeping for financial fitness, advice on time management …“We hope to be a place where people come for general betterment, ” Mark explained. “Fitness is so transforming because you’re able to be more creative and stable and braver with your life. You’re feeling better about yourself, you’re eating well, you’re sleeping – we know your brain is going to work better. Additionally, it’s interesting to see how much of your life you can control. New York can be an isolating town – particularly for performers, who spend a lot of time getting rejected. So there’s a certain power one discovers when you know you can control what you eat and how you look. ”This story was adapted from the W42ST article, "Mark Fisher Fitness — The Gym Where New York’s Misfits Go to Work Out. "

Lost Gem
Offsite 1 Event Planners Event Spaces undefined

Offsite

There are intriguing spaces sprinkled throughout the city that invite corporations to utilize their facilities, but stepping inside Offsite is a unique experience designed specifically for the business meeting clientele. The brainchild of Patrick Everett and Shawn Kessler, they have created a stunning turnkey facility where all day conferences can be held. Companies are invited to bring their employees together for a productive 9am-5pm meeting in the three levels of fully equipped space, which can then be flipped effortlessly into an appropriate venue for an evening event. The rooms are configured so that some forty people are able to sit around one gigantic table or be rearranged into smaller units. Attendees never have to feel confined to one space, as they can move around freely on each floor, dividing up into smaller breakout sessions, when necessary. The rooms are versatile and technology oriented, fully outfitted with AV equipment - as Patrick referred to it, "plug and play. " Endless pens and pads, drinks and snacks, including large jars of enticing candy, are provided throughout the day. The partners have paid attention to every detail, taking into consideration exactly what they believe their clients will require, including a small executive office that allows for a private phone conversation and a myriad of white walls that are actually whiteboards. Offsite works with some of the terrific catering facilities in the area to provide top lunches and dinners for groups, and everything is served on their attractive dishes. While being given a tour, Patrick told me that he had been an event planner. When he discovered that there was something important missing in the corporate world, he found his niche. As he began to imagine the possibilities, he worked diligently on his concept with Shawn. Basically all one has to do is book the space, and the rock star team at Offsite will handle the rest.