Roberto has “always been a coffee aficionado,” and frequently spent time working remotely in coffee shops. Opening Future You at the end of 2018 seemed a natural fit to combine his interests. He had worked in hospitality for sixteen years prior to opening his cafe. His time was spent primarily in healthcare, which is why he highlights customer experience and wellness both in his mission and menu.
His sign and menu are inspired from time spent in Mexico. Speciality drinks such as an Iced Pink Horchata Latte and a Mexican Candy Latte certainly make Future You unique, but, one thing that he hopes makes his cafe distinct from other East Village coffee shops is consistent service. And though Roberto gets vanilla beans from Mexico and cocoa from Chiapas, he partners with local businesses such as Blackseed Bagels and sources as much as he can locally. It is these quality ingredients - local and international - that allow him to experiment with his enticing specialty drinks and further distinguish himself. Yet, what he focuses on most is his customers associating his shop with something positive, a place where they feel they are taking steps to improve themselves. Hence, "Future You: Self-improvement so that your future self will reap the benefits." Come for the Mayan Mocha, stay for the Blue Heart Latte wellness drinks.