West Side Story

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West Side Story

The original concept when designing the Manhattan grid was to have the side streets be the major thoroughfares, as they were considered more important than the avenues. The side streets were the connection to the rivers. Today, the dream that many had in the early 1800s has, once again, become a reality … read more

Meet 49th Street

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Meet 49th Street

Calm and distinguished, the east side of 49th Street begins in a line of ivy-clad brownstones, the homes of private practices and foreign consulates. As I moved into the heart of the city, 49th presented iconic New York destinations, led, of course, by the torchbearer, Rockefeller Center. Even farther … read more

New York Shaving Company

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Beauty & Grooming, Barber Shops

  • Side Pick

146 East 49th Street
New York, NY 10017
212 644 1888
nyshavingcompany.com
Hours:
M-F 9am-7pm; Sa 10am-6pm; Su 11am-6pm
Other Locations:
202B Elizabeth Street
New York Shaving Company

Walking into The New York Shaving Company feels a bit like walking into a black and white film. A chandelier hangs over a room lined with shaving paraphernalia in glass-fronted cabinets and a shoeshine station in the corner. Founder John Scala has built the company upon the idea of embracing the old-time … read more

Rain

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Beauty & Grooming, Perfume & Fragrances, Soaps
Videos

  • Side Pick

59 West 49th Street
New York, NY 10112
212 239 3070
rainliving.com
Hours:
M-Th 10am-8pm; F-Sa 10am-8:30pm; Su 10am-7:30pm
Rain

Stepping inside Rain, the Manhattan Sideways team discovered an aroma of the divine. Perhaps it is expected for an artisan soap boutique to have a pleasant smell but Rain is far from typical.

Founded … read more

Ramparts Productions

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Professional Services, Production Design

  • Side Pick

441 West 49th Street
New York, NY 10019
646 265 7966
rampartsproductions.com
Hours:
By Appointment
Ramparts Productions

David Masenheimer has played his hand in many different careers, but when he hit upon carpentry, he knew that he had found his calling. Over the past several years, he has managed to build a strong business. The 49th Street shop serves merely as his base for crafting his initial designs. It is when he … read more

Meet 48th Street

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Meet 48th Street

In the 1920s, Turtle Bay, as this part of the east side of town is known, became a fashionable area in which to reside. Homes were restored and people began to participate in cultivating community gardens between 48th and 49th Streets.

​Beginning my walk, I paid close attention to this peaceful … read more

Scent Elate

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Retail & Products, Gift Shops

  • Side Pick

313 West 48th Street
New York, NY 10036
212 258 3043
scentelate.com
Hours:
M-Th 11:30am-8pm; F-Sa 11:30am-9pm; Su 11:30am-7:30pm
Scent Elate

Tucked between a Swiss and an Italian restaurant, Scent Elate brings Eastern spirituality to the neighborhood. With the doors swung open, the aromas were an enticing trail that led me into this tiny boutique packed with an array of incense, candles, soaps, oils and lotions. Scent Elate also has books … read more

Jolly Monk

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Food & Restaurants, American, Belgian, Brunch

701 Ninth Avenue
New York, NY 10036
646 657 0080
jollymonknyc.com
Hours:
Su-W 11am-1am; Th-Sa 11am-2am
Jolly Monk

Another great bar from the Hell’s Kitchen Hospitality Group, the Jolly Monk, opened during the summer of 2014. When their marketer, Maria Gee, invited me to come by, I was more than happy to check out the company’s latest venture. Although their address is on Ninth and the large picture windows open … read more

Meet 47th Street

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Meet 47th Street

Beginning my walk across 47th Street, I was delighted to find a green market filled with fresh baked goods, fruits, vegetables, fish and little trinkets in the quiet Dag Hammarskjold Plaza. What a perfect … read more

Delicate Gem Corp

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Fashion & Accessories, Jewelry

  • Side Pick

27 West 47th Street
New York, NY 10036
212 354 7449
delicategem.com
Hours:
M-F 9:30am-5pm; Sa 10am-4pm
Delicate Gem Corp

After almost thirty years in the Diamond District, Delicate Gem has made a name for itself among the several thousand other businesses that crowd 47th Street between Fifth and Sixth Avenues. An Armenian family that had lived in Turkey and worked in the diamond industry before coming to the States, the … read more



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