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Union Square Play: Toddler Social Center

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Lost Gem
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Books of Wonder

Peter Glassman was the kind of child who would move books back into their rightful places while browsing bookstores. Hooked on reading before the second grade, by age twelve he had “read his parents’ home dry. ” Pegged as a bookworm by his friends and family, for his Bar Mitzvah he received over a dozen bookstore gift certificates. Aged fourteen, he applied for a position at a local bookshop but was turned away for being too young. A year later, he was finally able to land a job at a different bookstore, quickly becoming the buyer for its science fiction section. After spending just a year at Brown University, Peter moved to New York and began taking acting lessons. One day, his acting coach said, “If you're going to be an actor, it should be the only thing in life that makes you happy. If anything else in life brings you more joy, then you should do that. ” It was at this moment that Peter realized, “Books are my greatest joy. ”Soon after this epiphany, Peter began collecting antiquarian books, acquiring enough stock to sell. Originally, he thought he would rent space in a basement and have a mail-order business, but then he discovered a humble 200-square-foot location at 444 Hudson Street. With the help of a few friends, Peter cleaned it up, built some book-cases, and went to a wholesale book company to fill the last four shelves with a selection of his favorite titles, including The Cricket in Times Square, A Wrinkle in Time, The Phantom Tollbooth, The Snowy Day, and Where the Wild Things Are. The fervent reader was only twenty years old when he opened Books of Wonder. In 1982, Books of Wonder opened a second store nearby, tripling in size. Stocked with mostly new books, he also offered a selection of old and rare titles. In 1986, he relocated to an even larger space on 18th Street and Seventh Avenue after he learned that Barney's was opening a “fancy” store nearby. He believed that this would attract more families to the neighborhood. He was correct. Peter soon decided that it was not necessary to pay avenue prices. Instead, he could open on a side street. In 1996, Books of Wonder settled on 18th Street, where he hosted readings by J. K. Rowling, Maurice Sendak, and every other larger-than-life name in children's literature. In 2017, Peter enriched the Upper West Side with his second location on West 84th Street. Of the many attractions at Books of Wonder, Peter is most known for his selection of The Wizard of Oz. He was mesmerized as a preteen when he first devoured L. Frank Baum’s series, and it was a copy of The Magic of Oz spotted at the Strand bookstore — with its beautiful colored plates — that inspired him to restore the series to its former glory. Together with Harper Collins, he printed all fifteen Oz books with their original illustrations under Books of Wonder Classics, something never done before. For some forty years, Books of Wonder has been a space where many children have become avid readers, and Peter is always touched when parents remind him that his store also turned them into devoted readers a generation before.

More places on 18th Street

Lost Gem
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Rothman's

Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”