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NY Cake & Baking Distributors

Opening Hours
Today: 10am–6pm
Fri:
10am–6pm
Sat:
10am–6pm
Sun:
Closed
Mon:
10am–6pm
Tues:
10am–6pm
Wed:
10am–6pm
Location
118 West 22nd Street
Neighborhoods
NY Cakes Jenny Kashanian, Joan Mansour and Lisa Mansour Coffee Shops Dessert Family Owned Kitchens Accessories Specialty Cakes Videos Flatiron



When asked what cake means to her, Lisa Mansour did not hesitate for a second: “Cake is happiness!” she exclaimed. An award-winning cake decorator and owner of NY Cake, Lisa has had a hand in shaping the baking industry, from judging competitions to creating new and innovative product lines. In addition, Lisa has been inducted into The Wilton Method Instructor Hall of Fame and has won several awards from the Societé Culinaire Philanthropique. Besides her own hard work and determination, Lisa attributes her many accomplishments to a long family tradition of dessert-loving. Her grandmother was a chocolatier and her mother, Joan, a cake decorator, who opened The Chocolate Gallery in the ’80s. In 1989, Lisa and Joan grew The Chocolate Gallery into a store and school that focused purely on cake decorating. Then, in 1992, the duo opened NY Cake & Baking Supply on West 22nd Street. The business boomed, and, in October 2018, moved into a new, larger space just down the street from their old location.



NY Cake is a baker’s paradise. The new location includes a commercial kitchen, a café where customers can purchase baked goods and coffee, and an expanded school. And, of course, there is the sprawling retail section that first put NY Cake on the map. Here, one can buy every baking supply imaginable and then some: cake and pie pans in multiple shapes and sizes, cupcake wrappers, chocolate molds, cookie cutters, food coloring, rolling pins, and hundreds and hundreds of other items. It is overwhelming in the best sense, stacked ceiling high with everything needed to create that special dessert. The idea, according to Lisa, was to provide something for every sweet tooth. “If you like to bake yourself, you can get your supplies in the back. If you wanna learn how to do it, you can come and take a class. Or, if you have no desire to bake, you can just come in, sit, have a coffee and have a treat.”



The expansion has been stressful, to be sure (“I’ve never worked so hard,” Lisa confessed), but the challenge is what makes it so exciting for her. With the extra space, they have been able to grow the NY Cake line of specialty baking products–designed to help bakers execute intricate cake designs, such as a Chanle-esque quilted bag–and have started selling a series of blinged-out cake stands that are sure to jazz up any dessert table. The larger school can accommodate twice as many students, and the industrial kitchen has allowed them to actually sell cakes, rather than just helping people make them. “It’s so fulfilling for me to teach, to take an order,” Lisa said, “It makes me happy.”



In addition to professional customers from bakeries, wholesalers, and restaurants, NY Cake has carved out a market among amateur baking enthusiasts and counts many Chelsea and Flatiron locals among its regulars. That sense of community loyalty goes both ways: From baking competitions and events to the cake-pop class Lisa volunteered to teach at a center for the blind on 23rd Street, NY Cake is a true neighbor. This might stem in part from the fact that the store is as much family as business. Three generations of Mansours work at NY Cake (I met Lisa’s nephew, sister and mother during our interview), and even those who are not blood-related are part of their big, happy “cake family.”

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NY Cakes Jenny Kashanian, Joan Mansour and Lisa Mansour Coffee Shops Dessert Family Owned Kitchens Accessories Specialty Cakes Videos Flatiron
NY Cake & Baking Distributors 10 Coffee Shops Dessert Family Owned Kitchens Accessories Specialty Cakes Videos Flatiron
NY Cake & Baking Distributors 11 Coffee Shops Dessert Family Owned Kitchens Accessories Specialty Cakes Videos Flatiron
NY Cake & Baking Distributors 12 Coffee Shops Dessert Family Owned Kitchens Accessories Specialty Cakes Videos Flatiron
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NY Cake & Baking Distributors 9 Coffee Shops Dessert Family Owned Kitchens Accessories Specialty Cakes Videos Flatiron

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Naturopathica

Naturopathica is a one-stop shop for healing and wellness. The modern, uncluttered storefront on 26th Street contains a vitality bar where customers can purchase tonics, elixirs, tinctures, teas, and cold-pressed juices – as well as simple coffee and specialty hot drinks including spiced hot chocolate, matcha lattes, and coconut kava lattes. Each blend serves a purpose, whether it is to aid with healthy, clear skin, balance natural immunity, or ease stress or joint pain. And there is a lot of room for customization: for instance, kombucha, coconut water, and any juice can be combined with a herbal tincture and a vitality shot. On the other side of the store, there are shelves of Naturopathica’s various skin care products and remedies. The back wall, the “Remedy Bar, ” has jars of loose tea for visitors who wish to continue their road to wellness at home. As Heather Neufeld, the spa director of the Chelsea location, pointed out, Naturopathica has a “360 degree approach to wellness. ”As we were walking through the space, Heather shared a bit of background on Barbara Close, the founder and CEO. After being trained in aromatherapy, Barbara decided to create skincare and herbal remedies to reduce inflammation in the body and skin. She got her start in the mid-1990s and has since gained a reputation in the wellness and lifestyle world, thanks in part to attention from celebrities, notably Martha Stewart. Her methods involve products that work with the body’s natural processes rather than against them. She opened her first Healing Arts Center in East Hampton and has had her products carried in over 450 renowned resort and day spas in North America. Heather spoke about the East Hampton center, mentioning that it “speaks to the heritage of the brand. ” Enter the Manhattan store, which opened in December 2015: the new, twenty-first century base for Naturopathica. The Vitality Bar is one of their new features, and Heather says that it has been a wonder for introducing people to the brand. “There’s a discovery point for everyone, no matter where you are on your wellness journey. ” Even those who just come in for a coffee and decide to try dandelion root tea instead have been aided by Naturopathica. After all, “Your gut has so much to do with your overall health. ” What many people do not realize upon their initial visit, myself included, is that Naturopathica is much larger than it appears. Walking through a door in the back, I discovered numerous treatment rooms. Each one was decorated with their signature blue, with some rooms containing "seperatory funnels" filled with colorful oils. In addition to the six rooms, there is a consultation area where therapists can have private conversations and share their thoughtful cards that give clients a step-by-step list of instructions. Around the corner, a calming meditation center was situated, with a peaceful projection of a night sky in the woods. The projected photography evolves, but the softly glowing candles and variety of mats and low seats remain constant. As Heather led me back to the front, she assured me, “We practice what we preach. ” Her enthusiasm for the culture that Barbara has created was apparent. “Everything is mindfully created. ”

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The Pen and Brush

“We come together on the common ground of arts, letters, and women owning their own destinies, ” stated Executive Director Dawn Delikat. For well over a century, Pen and Brush has been dedicated to supporting women in the visual arts and literature. The organization was founded by two sisters and painters, Janet and Mimi Lewis, who were frustrated with being barred from art societies solely on the basis of their gender. Knowing of so many talented women suffering a similar fate, the siblings decided to create Pen and Brush to “stop asking for permission and forge their own way in the city. ”Though the group was nomadic for thirty years, it was able to purchase its first location in 1923. Decades later in the early 1960s, the ladies celebrated paying off their mortgage by dressing in their finest ballgowns and burning the contract in the fireplace. “Women persevering is as much of our understory as anything else. ” The organization carries the torch passed down by these remarkable women, whose members include First Lady Ellen Axson Wilson, First Lady Eleanor Roosevelt, and a number of Nobel laureates. Today, Pen and Brush’s goal remains the same, albeit adapted to twenty-first-century circumstances. As such, it makes space for both women and non-binary voices — better reflecting our evolving conceptions of the gender spectrum — and works to bring in the diversity that has been kept out of the canon “not for lack of talent, but for lack of access. ” To this end, Pen and Brush functions as an art gallery and a book publisher, where visual artists and writers from across the world can submit their work. The group evaluates submissions, seeking pieces “that need to be supported, ” either for expressing something that has not been said before or for demonstrating an incredibly high skill level. This has meant giving career-making opportunities to veteran artists looking to break the glass ceiling of their field, gifted students just out of an MFA program, and self-taught artists who received no formal introduction to the art world. Achieving true equality in the arts and letters may seem a daunting task, but Pen and Brush is tireless in its mission to give a platform to brilliant women and non-binary creators. “We can’t give up on them. We have to build into the future so that we can keep passing that torch, so maybe someday, it won’t be needed. ”

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Peter McManus Café

Four generations of the McManus clan have operated this jovial Irish tavern, making it among the oldest family-run bars in the city. Its originator, Peter McManus, left his quaint Irish hometown and disembarked in Ellis Island with “basically five dollars and a potato in his pocket, ” as the story goes. He opened the first McManus as a longshoreman’s bar in 1911 on West 55th Street, which he then converted into a thriving general store during Prohibition while migrating his liquor business into a number of speakeasies. Once the restrictions ended in 1933, the shop was so successful that Peter kept it going and found a new spot on 19th Street in which to revive his bar. Peter’s son, James Sr., spent close to fifty years working in and later running the pub. It then passed into the hands of James Jr., who now stands beside his own son, Justin, serving beer and cracking jokes over a century later. Knowing that they will find pleasant conversation and an intriguing cast of characters at McManus, people often come alone to see what the night holds for them. The atmosphere at McManus is merry, but patrons still respect the history and charm that suffuse every corner of the space. Much of the bar is original, including the stunning Tiffany stained glass windows, the hand carved woodwork and crown molding, and the terrazzo floor that can no longer be made today. “We try to preserve it and are pretty protective of it. This bar was built to last, ” Justin said.

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Bernard and S. Dean Levy, Inc.

Since 1901, when Ginsberg and Levy, Inc. began, the Levy family has garnered a distinct reputation specializing in American antiques primarily from the eighteenth and early nineteenth centuries. Though the art world lost a great man in early 2016 when Bernard Levy passed away at the age of ninety-eight, his son and grandson, Dean and Frank, are successfully carrying on the family business that changed its name to Bernard and S. Dean Levy in 1973. Frank, who appeared quite enthusiastic to be continuing the gallery as its fourth generation owner, explained that while the gallery contains a few pieces of English furniture that once lived in American homes, everything else was made right here. This is rare in the antique business, where European works usually have the strongest showing. I was interested to learn that some of Frank's favorite pieces are the framed needlework that decorate the corners of the first floor. He told me that the surviving needlework was mainly done by girls between the ages of eight and fifteen. The nice thing about needlework, Frank pointed out, is that collectors often know who made it, since their names are worked into it, and after a while it is easy to start to recognize different schools and teachers of needlepoint. Frank spoke to me about growing up in the family business. "As a kid, you learn that these things are heavy, " he said with a smile as we walked by a seventeenth century wardrobe. From a young age, Frank found the history of each antique fascinating. "I've always liked American history, " he admitted. He then went on to reflect that as a boy, he and his brother would play football with an antique highboy in his parents' room, which provided "a perfect goal post. " When he was in his twenties, however, he began working for the family business and started to become more interested in the clues that told him when and where something came from. Most of the pieces are from the eastern seaboard - Frank told me that the taller ones usually come from the South, where inhabitants wanted heat to be able to rise, and the shorter furniture comes from the North, where lower ceilings helped keep the heat inside. As for where the impressive collection is found, "Things show up everywhere. " Frank found one piece at an estate three blocks away, whereas a chair from Rhode Island was discovered at an auction in California. In addition to my conversation with Frank, I also had the pleasure of speaking with Melanie, a gallery employee, who shared with me that despite being on a side street, the gallery gets a fair amount of walk-ins. Recently, a man stopped in who commented that he was "taken with the portrait of the sheriff" in the window. Most of the gallery's customers, however, are collectors and frequent visitors. Bernard and S. Dean Levy has helped to build not only private collections, but countless public ones, including those at the Metropolitan Museum of Art and the Museum of Fine Art in Boston. The company is also proud to have helped to furnish a few historical house museums or help them to recover original furniture that was lost over the years. Touring the gallery with Frank, which is vaguely arranged chronologically, we began on the top floor. It is here that I discovered that many of the newest pieces from the nineteenth century are from New York, and made by three primary cabinetmakers - Duncan Phyfe, Michael Allison, and Charles-Honore Lannuier. Frank showed me how he "looks for little clues to find out where something is from and when, " showing me a drum on the leg of a table made by Duncan Phyfe that indicated that it came from a specific phase of his career. He then pointed out an elaborately decorated knife box. When Tom, the Manhattan Sideways photographer, commented that it looked like it could have come from the Art Deco period, Frank agreed, saying, "styles come back. "The fourth floor has furniture from the same period and a bit earlier, but with an emphasis on the country. Much of the furniture came from Connecticut and New Hampshire and was made from birch and maple trees. Frank indicated a dower chest that had a hidden signature from its maker, John Saltzer, etched into a painted urn on the side. We also saw an old lead-lined wine cooler with a stopper at the bottom which let out water. On the third floor, there were even earlier pieces, including one with a completely fictitious historic plaque claiming that it had once belonged to Martha Washington. Laughing, Frank said that if everything attributed to Martha Washington actually belonged to her, she would have needed far more houses to store her collection. The second floor had an impressive array of grandfather clocks as well as a desk with an extraordinary removable hidden compartment that allowed the owner to keep important documents in a safe space that could be removed from the desk in case of fire. When we returned to the first floor, we had traipsed through one hundred years of history, told in the language of furniture. It reminded me that Bernard and S. Dean Levy can boast a more-than-hundred year history of its own. "I'm proud we've been around this long, " Frank concluded.

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Starbright Floral Design

Nic Faitos was not always in the flower business – in fact, he started out working on Wall Street. But the financial world just was not right for him. “I fell out of love with what I was doing, ” Nic told me. “I was having my midlife crisis a bit early – I went from being a broker to being a florist! ” Standing in Starbright, it is not hard to see why Nic was drawn to this sector. The space is filled with bright light, and the scent from all the flowers is enough to make anyone fall in love with their job again. Nic started Starbright in 1993, and for the first twenty years, Starbright operated out of a second-floor industrial space on 28th Street, focusing on corporate clients and large contracts. They provided flowers for clients like Ernst & Young and Columbia University, along with several other large corporations and a number of major hotels. In 2015, Starbright moved to its current 26th Street home. Although it was not far geographically, Nic explained “this was a big move for us. ” The new space is twice as large as the old, and, being on ground level, offers an opportunity for Starbright to draw customers from the street in addition to their existing corporate clientele. Nic has been embracing that opportunity by having a floral “happy hour” every Thursday throughout the summer when everything in the store is half price. “There are all these pubs and bars on the block, ” Nic exclaimed, “Everybody’s having happy hour, why can’t we? ”Starbright is by far and away the largest florist that I have come across on a Manhattan side street thus far, and so I asked Nic to tell me a bit more about how his business operates on this scale. I learned that they receive shipments of flowers three times a week, from places as far away as New Zealand, South America, Singapore, Holland, Israel, and Italy. In a given week, Starbright handles twenty-five to thirty thousand stems. I could not imagine what so many flowers would look like, and so Nic said, “I’ll show you! ” and led me to the walk-in refrigerator that keeps their blooms fresh during the hot New York summers. The fridge was fully stocked with flowers in boxes and buckets, each a different color, and all waiting to be arranged by the designers who work at large tables in the main area of the shop. I was content to stay for some time and watch them – each employee was a true artist, combining the flowers as a painter might mix different colors on a canvas. Starbright’s size allows them to bring in many flowers that are not often found at other florists in the city. Nic showed me a few of the more rare blooms, including the deep purple vanda orchid and the trumpet-shaped calla lily. “We donate a lot of flowers too, ” he told me. Starbright often sends its arrangements to charitable organizations like Gilda’s Club and the Ronald McDonald House, believing that sharing beauty is an important way of helping others.

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Books of Wonder

Peter Glassman was the kind of child who would move books back into their rightful places while browsing bookstores. Hooked on reading before the second grade, by age twelve he had “read his parents’ home dry. ” Pegged as a bookworm by his friends and family, for his Bar Mitzvah he received over a dozen bookstore gift certificates. Aged fourteen, he applied for a position at a local bookshop but was turned away for being too young. A year later, he was finally able to land a job at a different bookstore, quickly becoming the buyer for its science fiction section. After spending just a year at Brown University, Peter moved to New York and began taking acting lessons. One day, his acting coach said, “If you're going to be an actor, it should be the only thing in life that makes you happy. If anything else in life brings you more joy, then you should do that. ” It was at this moment that Peter realized, “Books are my greatest joy. ”Soon after this epiphany, Peter began collecting antiquarian books, acquiring enough stock to sell. Originally, he thought he would rent space in a basement and have a mail-order business, but then he discovered a humble 200-square-foot location at 444 Hudson Street. With the help of a few friends, Peter cleaned it up, built some book-cases, and went to a wholesale book company to fill the last four shelves with a selection of his favorite titles, including The Cricket in Times Square, A Wrinkle in Time, The Phantom Tollbooth, The Snowy Day, and Where the Wild Things Are. The fervent reader was only twenty years old when he opened Books of Wonder. In 1982, Books of Wonder opened a second store nearby, tripling in size. Stocked with mostly new books, he also offered a selection of old and rare titles. In 1986, he relocated to an even larger space on 18th Street and Seventh Avenue after he learned that Barney's was opening a “fancy” store nearby. He believed that this would attract more families to the neighborhood. He was correct. Peter soon decided that it was not necessary to pay avenue prices. Instead, he could open on a side street. In 1996, Books of Wonder settled on 18th Street, where he hosted readings by J. K. Rowling, Maurice Sendak, and every other larger-than-life name in children's literature. In 2017, Peter enriched the Upper West Side with his second location on West 84th Street. Of the many attractions at Books of Wonder, Peter is most known for his selection of The Wizard of Oz. He was mesmerized as a preteen when he first devoured L. Frank Baum’s series, and it was a copy of The Magic of Oz spotted at the Strand bookstore — with its beautiful colored plates — that inspired him to restore the series to its former glory. Together with Harper Collins, he printed all fifteen Oz books with their original illustrations under Books of Wonder Classics, something never done before. For some forty years, Books of Wonder has been a space where many children have become avid readers, and Peter is always touched when parents remind him that his store also turned them into devoted readers a generation before.

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La Mano Pottery

Twelve years ago, Peggy Clarke, one of the owners at La Mano Pottery, was working down south and decided to leave her job and move back to New York. Once settled, she picked up pottery as a hobby. Having become friendly with her partners to be, Julie Hadley and Diane Waller, while taking classes at La Mano (then on 18th Street), they made the decision to purchase the business together. Shortly after, they moved the pottery center to its current beautiful, airy location. The three have each brought their passion and individual skills to La Mano, allowing them to attract people from all over the city to their studio. Artists rent space to work, and at all hours you can see them peacefully in the corner "throwing clay" with their headphones on. Beginners take classes in pottery and jewelry making, and are given an equal amount of respect. The gorgeous work of resident artists is sold up front, and in back, people sit, either alone or clustered together, working the clay. La Mano Pottery feels like a peaceful haven, but most importantly, it feels like a community. Peggy stresses the importance of this, and her desire to create a perfect environment for artists - both professional and amateur - to work together and hang out. She told us how many people have become friends with one another through La Mano. "Creating a community has become a part of our craft, " she said with a smile. When La Mano Pottery moved into the building on 26th Street, it was an abandoned electrical company, impossibly dingy. It is now the largest independent pottery studio in the city, with six kilns and a burgeoning following. They have turned the space into an elegant, tranquil place where curious novices learn and play alongside expert crafts people.

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Abracadabra

“When Brian took over, he knew nothing about the business. In two weeks, I decided to let him play ball on his own, ” said his proud father-in-law, Rob Pinzon, former owner of Abracadabra. “He came out swinging. ” Paul Blum opened Abracadabra in the Village before moving to 21st Street about ten years later. Rob's brother was the manager, so whenever he was riding past on his bike, he would stop in to say hello. He became fascinated by the “weird and spooky” world of magic and costumes. In 2007 he decided to purchase the shop. “I saw the potential. ” After “cleaning it up a bit, ” adding a kid's section, and hiring a professional magician to entice customers, Rob quickly turned it into a destination spot for tourists. In recent years, the store has expanded its costume section to include custom designs and rentals. Today, with Brian Clark and his wife, Nina, running the show, not only is Abracadabra for the fun at heart, it is also a serious place for professionals to find tools for their craft. Visitors can sift through high-end stage makeup, an extensive collection of mustaches, wigs, boas, hats, and masks, all while being entertained by the store’s array of fantastical animatronics. Tricky Henry, resident magician entertains anyone who stops by his counter. He is the real deal with an assortment of tricks to please every age group. Surrounded by boxes of magic tricks for purchase, Henry is delighted to open one up and teach amateurs how to use its contents. Friendly and magnetic, as well as technically skilled, Tricky Henry got his start years ago on the streets of Harlem. He made us question the laws of reality - like any good magician - but then he was kind enough to explain it.