Starbright Floral Design
Nic Faitos was not always in the flower business – in fact, he started out working on Wall Street. But the financial world just was not right for him. “I fell out of love with what I was doing,” Nic told me. “I was having my midlife crisis a bit early – I went from being a broker to being a florist!” Standing in Starbright, it is not hard to see why Nic was drawn to this sector. The space is filled with bright light, and the scent from all the flowers is enough to make anyone fall in love with their job again.
Nic started Starbright in 1993, and for the first twenty years, Starbright operated out of a second-floor industrial space on 28th Street, focusing on corporate clients and large contracts. They provided flowers for clients like Ernst & Young and Columbia University, along with several other large corporations and a number of major hotels.
In 2015, Starbright moved to its current 26th Street home. Although it was not far geographically, Nic explained “this was a big move for us.” The new space is twice as large as the old, and, being on ground level, offers an opportunity for Starbright to draw customers from the street in addition to their existing corporate clientele. Nic has been embracing that opportunity by having a floral “happy hour” every Thursday throughout the summer when everything in the store is half price. “There are all these pubs and bars on the block,” Nic exclaimed, “Everybody’s having happy hour, why can’t we?”
Starbright is by far and away the largest florist that I have come across on a Manhattan side street thus far, and so I asked Nic to tell me a bit more about how his business operates on this scale. I learned that they receive shipments of flowers three times a week, from places as far away as New Zealand, South America, Singapore, Holland, Israel, and Italy. In a given week, Starbright handles twenty-five to thirty thousand stems. I could not imagine what so many flowers would look like, and so Nic said, “I’ll show you!” and led me to the walk-in refrigerator that keeps their blooms fresh during the hot New York summers. The fridge was fully stocked with flowers in boxes and buckets, each a different color, and all waiting to be arranged by the designers who work at large tables in the main area of the shop. I was content to stay for some time and watch them – each employee was a true artist, combining the flowers as a painter might mix different colors on a canvas.
Starbright’s size allows them to bring in many flowers that are not often found at other florists in the city. Nic showed me a few of the more rare blooms, including the deep purple vanda orchid and the trumpet-shaped calla lily. “We donate a lot of flowers too,” he told me. Starbright often sends its arrangements to charitable organizations like Gilda’s Club and the Ronald McDonald House, believing that sharing beauty is an important way of helping others.