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Schmackary's

Just off of Ninth Avenue is a small cookie shop called Schmackary's, and wow, what a crowd it continues to attract at almost any hour or day of the week. Stepping inside feels like being transported into a Norman Rockwell painting – familiarly and authentically American. The shop is neatly decorated with baby blue pinstripes and a wall of colored glass that separates the kitchen from the eating area. The vibe is calm, warm, and welcoming, just as owner Zachary Schmall intended it to be when he opened his first brick-and-mortar in 2012. Zach came to the city as an aspiring Broadway actor but began his career in marketing. In order to de-stress, Zach would come home to his apartment and bake cookies, often experimenting with different flavor combinations. His friends would try his creations and after a while, they began encouraging him to sell them. Zach took a risk, and eventually, what he had seen as a modest pipe dream became his livelihood. Hailing from the Midwest, when it came time to start his own business, Zach made sure that customers were his top priority. While I was chatting with him, he told me that his approach was first and foremost based on providing the customer with warm and personable service. On a daily basis, he makes certain that his staff is not "anonymous and apathetic, but rather people who others strolling in might want to have as friends. " Since his success stems from word of mouth and social media, Zach has shown that prioritizing the customer pays off. Zach credits part of Schmackary's reputation as a "hidden gem in the heart of Broadway" to the store's location a couple of steps away from the main drag. He loves his 45th Street address, especially because of his strong connection to the theater community, and wants to keep that same side street feeling as he makes plans to expand. He further explained, "Being slightly removed from the avenue bustle gives Schmackary's a more intimate vibe, whereas a main street location would feel more exposed and less familial. "Schmackary's, called "the unofficial cookie of Broadway, " offers a rotating menu of 45 different flavors of cookies. On one visit, I bit into the moist, but crunchy around the edges, Caramel Apple Crisp and was hooked. A coffee-crazy friend of mine, who had tagged along with me that day, said their coffee was top-notch – yet another reason to come back to visit Schmackary's. On a subsequent visit with members of the Manhattan Sideways team, they sampled several other amazing cookies, including The Monster filled with peanut butter, M& Ms, and raisins. And on yet another day when we were stopping by to take photos, it happened to be when Broadway Bakes was taking place - the annual fundraiser that Schmackary's holds for Broadway Cares, the nation's top AIDS fundraising and grant-making organization. During this week, some of the theater district's biggest stars volunteer their time to stand behind the counter and serve customers. When we showed up, the line was down the block. Little did we know that everyone was waiting to have their picture taken with Audra McDonald in exchange for a donation. A serendipitous moment as Zach brought us to the front of the line to meet her. Needless to say, everyone was quite pleased that I had taken them to this sweet oasis. Learn about Schmackary's vision to franchise throughout the US in the W42ST article, “After 11 Tasty Years in Hell’s Kitchen, Schmackary’s Broadway Bakery Sets Stage for Nationwide Expansion. ”

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Little Pie Company

Pie has always been a part of Little Pie Company founder Arnold Wilkerson’s life, though his journey into professional pie making was nothing short of extraordinary. Arnold grew up on a farm in the San Joaquin Valley, where he and his grandmother would often pick berries and can them the same day. “We’d go out into the orchard and get peaches and plums and pears or whatever fruit was available, and then mother would make pies over the weekend, ” Arnold said. But before becoming a professional pie-maker and the owner of Little Pie Company, Arnold was an actor. He studied acting at the Royal Academy of Dramatic Art in London and made his Off-Broadway debut in the original production of Hair, starring alongside Dustin Hoffman and Rue McClanahan in Jimmy Shine on Broadway. When he wasn’t acting, Arnold was waiting on at five-star restaurants. As a treat for his favorite customers, Arnold would bake them pies to take home. One of these ladies happened to be a friend of a writer from New York magazine. That writer wrote: “Buy, buy this American Pie” and put his phone number up there. “The next thing I knew, the phone was ringing off the hook, and I had to quit my job, ” Arnold said. His first professional foray into pie making was out of his apartment – and his neighbors' apartments too. “I’d bought a bunch of timers, and asked the people on my floor of my apartment building if I could use their kitchens, ” Arnold said. “I was able to time going from apartment to apartment, and bring out the pies. And the kids – they would be the delivery people, taking these pies around to different parts of the city. I turned the 43rd floor of Manhattan Plaza into a bakery. ”In the beginning, Arnold was working 18 or 20 hours a day and ended up running through four or five ovens. When he wasn’t delivering, he was baking. When he wasn’t baking, he’d sit there and cut apples. “And then, right out of a B movie, a banker was in the restaurant having my pie, and she said: 'I want to meet this Arnold. ' She made it possible for me to get my first loan to start my business. And, you know what? Within a year, I paid that loan back. "This story was adapted from the W42ST article, "Arnold Wilkerson — The Actor who Makes Broadway’s Favorite Pies. "

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Chez Josephine

Manuel Uzhca's story reads like a fairytale. He came to New York from Ecuador when he was seventeen with absolutely nothing to his name and spent time as a dishwasher in a number of restaurants. He met Jean-Claude Baker when both were working at Pronto, an Italian restaurant on the Upper East Side. In 2011, Jean-Claude offered Manuel the position of manager at Chez Josephine — little did Manuel know that only four years later, the restaurant would belong to him. Manuel still recalls the day that Jean-Claude asked him to bring in his passport. Confused by his request, Manuel chose not to comply. Jean-Claude teased Manuel by saying, “If you don't bring your passport, that means you don't want my restaurant. ” The next day, still perplexed, Manuel presented his passport. Jean-Claude marched the two of them to the bank and added Manuel's name to his account, giving him permission to sign checks for the restaurant. Shortly after, Jean-Claude announced that he was retiring, but Manuel did not take him seriously. Jean-Claude then told him that he was leaving and insisted, “I won't be back. ” Jean-Claude proceeded to his attorney's office, changed his will, and went off to the Hamptons. He called Manuel to make sure that everything was in order at the restaurant, and then, very sadly, Jean-Claude took his own life. “I did not believe I owned the place, not even when they showed me the will, ” Manuel declared. Jean-Claude was the last of the children adopted into singer-dancer Josephine Baker’s “Rainbow Tribe, ” created with a mission of racial harmony. He lived and performed with her for a time before making his way to New York and eventually opening this restaurant. It quickly became a haven for Broadway clientele, known for its charming and colorful ambiance as much as its haute cuisine. Since taking over in 2015, Manuel has continued running this famed French restaurant exactly how Jean-Claude left it — paying homage to Josephine Baker, who captured the Parisian imagination in the 1920s and did not let go for decades.