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Couture Kids 1 Childrens Clothing Midtown Midtown West

The collection of boutiques located inside the Plaza Hotel presents exclusive products, from jewelry and handbags to specialty foods, offering hotel patrons the opportunity to shop without ever having to leave the building. My best discovery, however, was the high-end children's clothing store, Couture Kids, where I was able to engage in conversation with co-owner Diane Parisella. Although only open a month when I was there in December, 2014, Diane was excited to say that she felt they were off to a good start. When asked about her background, Diane laughed and said that she has worked in "basically every store in Manhattan on a street in the 50s," dealing with wholesale for a long time before switching back to retail. "I missed the more direct contact with the public." Well, there is no doubt that she is getting plenty of that at Couture Kids, where parents generally come in with their children in tow. She adores the little ones, but as Diane said "it can sometimes be interesting giving fashion advice to a two-year old."

Being located inside the mini mall works well for Couture Kids, and Diane has found the support of the PR and marketing team at the Plaza to be a great help. When I commented on the rather upscale labels that she had on the little hangers against the wall, Diane explained that she deliberately does not have the brands that Bergdorf Goodman's has nearby. Rather, she focuses on clothes and accessories from Fendi, Versace, Cavalli, and Petit Bateau. Initially, Diane and her partner only offered the fashionable clothes for newborn to six years, but due to demand they quickly expanded to include larger sizes. Among the items I took note of were a Fendi jacket with real fur, as well a matching diaper bag and stroller from this exclusive designer. Diane smiled when I expressed my astonishment, and said, "Yes, I, actually have sold out of some of these pieces of merchandise and have had to reorder." And when I commented on foreigners being her best customer, she, too, said how surprised she was by the number of shoppers from the immediate area. "I thought it would be all tourists, but most of my customers live on Park Avenue."

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Couture Kids 1 Childrens Clothing Midtown Midtown West
Couture Kids 2 Childrens Clothing Midtown Midtown West
Couture Kids 3 Childrens Clothing Midtown Midtown West
Couture Kids 4 Childrens Clothing Midtown Midtown West
Couture Kids 5 Childrens Clothing Midtown Midtown West
Couture Kids 6 Childrens Clothing Midtown Midtown West
Couture Kids 7 Childrens Clothing Midtown Midtown West
Couture Kids 8 Childrens Clothing Midtown Midtown West
Couture Kids 9 Childrens Clothing Midtown Midtown West
Couture Kids 10 Childrens Clothing Midtown Midtown West

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