Flowers by Special Arrangement
If one asks Shula Wiener to describe her ultimate goal for Flowers by Special Arrangement – which she has owned and managed along with her husband, Dov Bronner, for thirty five years – her answer is ambitious yet simple: “I want to have flowers here that nobody saw before.” Given that she regularly imports dozens of flower varieties from countries as diverse and far away as Chile, Holland, Peru, Italy, Spain, Japan, and New Zealand, it is not hard to be convinced by her determination.
With carefully designed, customer-specific flower arrangements, Shula’s product can adapt to any scale: from small arrangements delivered to residences to large-scale services for weddings, anniversaries, bar and bat mitzvahs, and corporate events. In addition, Shula and Dov, who both moved to New York in the 1970’s, contribute regularly with flower arrangements to community programs. “I’m a big supporter of community life”, Shula said, “It’s very important.”
At any given time in the store, Shula and Dov have four blocks of a variety of flowers to offer as a menu for their clients, with whom they work closely to provide the right design for their specific purpose. Shula then noted that a single flower can have upwards of a hundred varieties, but she also emphasized that she can easily accommodate requests for specific and exotic varieties. There was a period where Shula would arrive at John F. Kennedy Airport at 3am to buy the imported flowers to sell them to the retail shops by 5am, executing the role of a “flying Dutchwoman.” With ten years of experience as a distributor and several more on the retail and wholesale side of the business, Shula knows the industry inside and out. She bought from one of the first flower shipments from Holland in 1981, truly making her a “pioneer” of the industry, as she described herself. In reality, however, Shula allows the quality of her product, and not just her long professional experience, speak for itself. If an event is scheduled for Saturday, the flowers will arrive at the store on Thursday (to be watered and taken care of) and be arranged on Friday. This way Shula and Dov can ensure that only the freshest flowers arrive for their clients. According to her, that is what keeps the business running: “We’ve survived for so many years because the quality is superior”. Though it has only been in its current spot since 2013, Flowers by Special Arrangement has been around since the mid 1990’s and the breathtaking flowers encapsulate decades of experience and attentive customer care in their petals.