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Newel Antiques and Modern Designs

Opening Hours
Today: 9am–5pm
Fri:
9am–5pm
Sat:
Closed
Sun:
Closed
Mon:
9am–5pm
Tues:
9am–5pm
Wed:
9am–5pm
Location
306 East 61st Street, 3rd Floor
Newel 1 Antiques Family Owned Furniture and Home Furnishings Videos Lenox Hill Uptown East

I first discovered Newel when it was on 53rd Street. Pressing the doorbell, I was greeted by Jake Baer, the fourth-generation family owner of Newel Antiques. Entering the showroom lit by Murano glass chandeliers, I made my quick introduction, and was kindly offered a tour of their five floors - each one filled with an astonishing assortment of furniture. From the French, Italian, English, Modernist or Renaissance period, as well as a basement filled with wicker pieces, Jake explained to me that Newel has an eclectic selection to keep up with the latest trends. They represent every period and style and can go in any direction depending on the need and interest of the time and the customer.

I was overwhelmed, yet mesmerized, at the same time, by shelves stacked to the ceiling and overflowing with treasures from the fifteenth century. There were chairs and tables of all shapes and sizes crowned together, as Jake nonchalantly rattled off their backstories including telling me where they had been used. "That giant Venetian birdcage was on Boardwalk Empire," for example. Jake also shared that Pygmalion was the first show that launched his great grandfather's company; they still have some of the original pieces that were used some seventy-five years ago.

Newel is not a typical antiques store. The business got its start in the 1930s when founder, Meyer Newman, began visiting various Broadway productions and asking what type of furniture they needed for their sets. "Without quite knowing how," Jake explained, he would find what directors needed and rent it to them for less than buying the piece would have cost. This same model continues to this day, though "ninety-eight percent" of the furniture, according to Jake, is for sale. Most of what Newel does is to rent out period furniture and paintings for television shows, movies, fashion shoots and store windows. "Rental is the DNA of our business - it got us to be where we are today, and always takes us back to our roots."

"Nobody does it on this scale," Lewis Baer, Jake's father, told me about the renting side of Newel's business. Nor does anybody have the volume of authentic, high-quality items.

"Anyone is welcome inside of this world of antiques," Mr. Baer went on to explain. Newel tries to make themselves accessible to all ages. They work tirelessly to interact and build relationships with the theater world, movie set designers and interior decorators. Nowadays, minimalism is in vogue and people do not buy as many antiques as they would have a generation ago. Thus, the Baer family focuses most of their energy on renting their antiques, and on selling their new line of beautiful original chandeliers, crafted on the island of Murano in Venice. Most importantly, though, Newel remains family-owned just as they were in the 1930s, and these warm ties are evident in every aspect of the business.

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Newel 1 Antiques Family Owned Furniture and Home Furnishings Videos Lenox Hill Uptown East
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More Antiques nearby

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John Salibello

Although filled to the brim inside, the adventure begins simply by gazing through the impressive windows of John Salibello's three antique lighting shops on East 60th. The dazzling chandeliers hanging from the ceiling at No. 211 were only the beginning, for upon entering, I learned that the excitement extends back into an even more inspiring gilded maze where every inch of space is utilized to display the carefully curated collection, both upstairs and down a flight. Lori Gray, the store's manager, spoke to me about John Salibello's origins. It turns out that she is one of the best people to do so, as she has been by John's side for years - ever since he was working in the fashion industry. Lori followed John when he left Benetton, as he had become a close friend and she "deeply respected his taste. " I learned from Lori that John was one of the first people to deal in Mid-Century Modern design, "probably because he opened his business just as it was becoming temporarily distant enough to be desirable. " Breaking new ground, he found his stride and has stayed true to it ever since. John's knowledge of the period is extensive, but he makes a point of not being driven by a particular designer, despite their fame. As Lori explained, "He can "talk that talk, " but in the end, John travels the world searching for beautiful pieces, no matter what their origin. "This is why he has been so successful as a trend-setter, " Lori proudly stated. Most items are vintage, but there are some custom-made objects, such as a row or colorful glass boxes made by an artist from Murano. The employees chimed in during a conversation one day, sharing with me how they enjoyed having input into the color combinations for each one. The staff is a crucial part of this well-oiled machine. As one woman put it, they are in charge of the "visualization of the store - John does the buying and we set it up and then sell it. " They are also meticulous about maintaining the inventory, as every piece is always gleaming, a hard outcome to achieve in a store filled with so much glass. John Salibello's triumph in the furniture world also has a lot to do with its location. Because the store is in the design district, everything is in one place, making it easy for interior designers and their clients. When engaging in conversation with John, himself, one day, he expanded on his concept of three boutiques on one street. "We have a tremendous amount of inventory, as that is what our customers prefer. " He said that he loves 60th, but because he cannot house everything in one location, he has chosen to take over additional retail space, while remaining in the same neighborhood. John explained that just the shear size of the pieces he finds requires more room, and then went on to say that he is pleased that his shops are in demand, as people like what he carries and he is forever finding new things to add. As John expressed, "if you want to be spectacular, this is the only way to do it. "

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Nicolo Melissa Antiques

Nicolo Melissa Antiques & Art is a story that combines a personal relationship with a passion for the arts. Melissa Magid met Nicolo Camisa, originally from Italy, when he was studying English in the United States, and the two fell in love. Nicolo had been trained in the family's antique business since he was sixteen, and so it made perfect sense for Nicolo to open a small antique store in Manhattan with his new bride. Melissa admits that she did not know much about antiques before Nicolo, but when she traveled to Italy to meet his family, and found his home filled with treasured pieces spanning the ages, she recognized the importance of this world that Nicolo had grown up in. And it did not take her long to decide that she wanted to join him as a partner. Though their gallery is completely separate from Nicolo’s family’s business, Melissa told me that they frequently keep in touch with his Italian kin in order to trade secrets and discuss their acquisitions. A favorite story that Melissa enjoys sharing is when her older son, at the age of two, already seemed to have an eye for fine art: When they took him to the Metropolitan Museum of Art, and he was staring up at some of the paintings on the wall, he gestured to his father saying, “Papa, bring this one home! ” Because the young child was so accustomed to accompanying his parents on buying trips, he did not understand the difference between viewing art in a museum and their vast collection that his parents have amassed. Both in their home and at the gallery, Nicolo and Melissa’s two boys are surrounded by Renaissance bronzes, classical sculptures, and micro mosaics. Nicolo quickly added that despite the variety, their collection is carefully curated, and forms a cohesive whole that he hand selects both from travels around the United States and abroad. The gallery specializes in artwork, furniture, and decor from the 19th century and earlier. Melissa showed us some of her favorite pieces, including a Florentine 19th Century ebony cabinet and a pair of Cesare Lapini white marble angels. It became clear rather quickly that Melissa is quite proud to run a local, family-owned gallery. As she so sweetly described the first venture that they embarked on as a couple, "This is our first child. ”

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Philip Colleck

There is an entrance to the Ed Koch Queensboro Bridge (also known as the 59th Street Bridge) between First and Second Avenues, making maneuvering back and forth across East 58th difficult. Notwithstanding this challenge to life and limb, nothing was going to deter me from making my way to the front door of the perfectly kept, precious red brick house with its white picket fence. From across the way, I was intrigued, and could not wait to learn the story of this nineteenth century home. Inside, I was warmly greeted by Diana and Mark Jacoby, the couple who own and run the almost seventy-seven year old antique store, Phillip Colleck. Mark and Diana met at Phillip Colleck, where they began working in 1980 on 57th Street. When Phillip Colleck, himself, passed away in 1987, the couple ran the business for six months before deciding to purchase the company. They moved into the current location in 2000, turning what had previously been a private residence into a space used partially for commercial purposes, and to my utter delight, the remainder as their home. The history of the Jacoby's pre-Civil war house is rich and fascinating. The oldest building on East 58th, it was originally the home of the brick mason who built it for his family in the 1850s. Since then, it has undergone various changes. In 1967, the owner was offered a million dollars for the building, but instead of taking the money, he had the house landmarked. When Diana and Mark renovated the front of the house - which had been painted a color they described as 'blueberry yogurt" - they had to carefully peel off the paint in an effort to preserve the layers underneath. Considering its proximity to the entrance to the bridge, I commented on how remarkably quiet it seemed indoors. Mark explained to me that the windows are the original ones and that they do not allow much sound to penetrate them. He went on to tell me that the walls are "three layers of brick thick, " then proudly boasted, "this house was solidly built. " And if I wasn't already in awe, the Jacoby's then took me out back to their charming garden where Diana said that they often entertain guests and clients. Phillip Colleck specializes in English furniture and art pieces from the eighteenth and early nineteenth century. From tables to chairs to mirrors and other fine pieces, my favorite among the many treasured items was an exquisite Spanish chandelier, still in its original design with candles to keep it lit. Although it is of course for sale, Diana announced that they are in no hurry to sell it, as it is perched over the table that they dine, and she feels it fits in perfectly. The previous tenant was a composer and professor at Julliard, and would often invite students to his home for master classes. Mark and Diana also welcome scholars into their house, allowing professors from different universities to host classes. "Our mission is largely to educate about English furniture and its place in history, " said Mark. In addition, the Jacoby's invite outside collectors to exhibit their pieces. On the day of one of my visits, during the 2014 Christmas season, I had the pleasure of meeting Harry Heissmann, who was there displaying his antique German Christmas tree stands from his own business on West 45th Street.

More places on 61st Street

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Mount Vernon Hotel Museum and Garden

There are many hidden gems to be discovered on the side streets of Manhattan, but the beginning of my walk on 61st might trump any that I have had thus far. For it was here that I was suddenly convinced that I had stepped into a time portal. Nestled between the skyscrapers that perch along the East River is a stone house dating back to the eighteenth century with a glorious garden (even in the middle of winter) tucked behind it. "Eighteenth Century" may be a bit misleading, since the building, which was built as a carriage house to go with a central mansion, was constructed in 1799. Originally named the Abigail Adams Smith Museum, as this is where she and her husband owned the land on which it was built, it was turned into a "day hotel" in 1826. This was a popular kind of institution that possibly resembled a country club more than an inn. With the rise of the middle class, centers for leisure were popping up all over the island. The city proper mainly existed below 14th Street, causing 61st to be considered a vacation getaway. Though the Mount Vernon Hotel is the only day hotel left standing, at one point in time there were numerous similar ones dotting both rivers. In 1833, the building returned to being a private residence. During the following century, it changed hands multiple times, once even being used as a soup kitchen, until it officially opened as a museum in 1939 in the capable hands of the Colonial Dames of America. To this day, their overall mission continues to be to preserve and teach America's history. The Museum also hosts guests and events of many different kinds: One of their largest affairs is Washington's Birthday Ball, but they also host pie-making workshops, school programs (which are often booked solid for three months at a time), and public events in the auditorium next door.

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Scalinatella Ristorante

Descending down Scalinatella's ("little stairway") steps felt like traveling back in time as we entered a magical, underground grotto. Although it was a late winter afternoon, there was a perfect shaft of light shining down from the street onto the glistening display of luscious-looking grapes, blueberries, and strawberries. The sweet scent of the berries was a winning welcome to a stunning discovery below 61st Street. The decor was classic, as we were surrounded by a three dimensional still life that Cezanne would have loved to have painted: baskets of impossibly red tomatoes, bouquets of orchids, pussy willows, and, of course, bottles of wine. The feeling of entering a timeless wine cellar was made easier to comprehend when we learned that the building is 145 years old. Apparently, some twenty years ago when Luigi Ruso was first building his restaurant, he watched as the workers chipped away at the cement and glass walls until they hit the original brick. He knew he had something special and chose to leave the raw beginnings down below in tact. In front of the kitchen, bricks have been removed, putting the chefs partly on display, as if the diners were peeking at them through a secret chink in a wall, while the bar seems to be chiseled out of the side of the cave. The food is as classic as the ambience, with Scalinatella's specialties being pasta and fresh fish. Diego, our server told us that he has been working along side Luigi for decades, as the two met at Il Mulino on West 3rd Street. While preparing and plating the food, he told us that he cooks much of his pasta dishes right in front of diners. "We do everything – any pasta you want. " Some of us sampled a soft and buttery dish of amorini pasta blackened with squid ink and liberally decorated with shrimp and lobster. Diego also paraded a feast of fish past us, including Branzino, Dover Sole, and more lobster. While listening to stories from several members of the restaurant's team, we learned that every night the dining room is filled with clientele that have been frequenting this hidden romantic gem for years and years.

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Two E Lounge

While sitting comfortably in the lounge area of The Pierre Hotel, I literally witnessed the conception of a "pop-up. "  A table and chairs were being rolled out and within minutes set up elegantly with a black tablecloth and rose petals strewn across the center. The staff at Two East were preparing for their Tuesday evening Social Club. Engaging in conversation with executive chef Ashfer Biju, head pastry chef Michael Mignano, Director of Marketing, Emily Venugopal and singer, Claire Khodara, they each offered their personal connection to this very special evening as it was getting ready to unfold. One might think of it as "unusual, " seated at this table, Emily stated, but she assured me that I would feel like I was in my own little world, elevated - propped up on comfortable bar level chairs surrounded by other foodies - where I would be able to watch and listen to Claire, the performer of the evening, while others sat below quietly enjoying a drink, some appetizers and pleasant background live music. The concept behind Chef Ashfer's Social Club is purely to bring people and food together in the best possible setting. His feeling is that people work hard and have little time to socialize outside of the office. Inside the Pierre's lounge area, men and women are encouraged to treat themselves to a mystery night out either solo, with a date, or, of course, book the entire communal table for twelve. No matter the choice, diners are promised to be taken on a culinary adventure. For $95. 00, the kitchen rolls out fourteen different courses with a cocktail to kick it off and wine pairings throughout the meal. The best part, however, was each time the two chefs popped out from the kitchen to explain what we were tasting, what inspired the dish, and to educate us on the wonders of curry and other spices. I enjoyed listening to Ashfer's extraordinary stories of travel around the world. He has cooked with a multitude of chefs who exposed him to tastes and flavors from Malaysia to the Maltese Islands, and from the Middle East to the Maldives. I was, thus, eager to participate in that evening's "Two E Returns East, " a themed meal accenting ingredients from China, Japan and India. Ashfer was born into a family of restaurateurs. His father continues to run two dining spots in Southeast Asia, but it was his grandfather who appears to have had a profound influence on him. Despite his efforts to convince other family members not to go into this business, after speaking with Ashfer for over an hour, I realized that it was this man that instilled the spark of travel and the love of food in him from a very early age while growing up in India. Apparently, the Pierre has a wondrous way of luring its chefs back, as is the case with Michael Mignano, who worked in the hotel's kitchen from 1998 until 2005. In 2011, he heeded the call to return as head pastry chef. For those years in between, Michael worked with the creme de la creme in the dessert world, appeared on Food Network shows, and ran his own, highly successful bakery in Port Washington, NY. As Ashfer referred to Michael, "He is my trump card in the kitchen. " Listening to the two men finish each other's sentences gave me deep insight into how well their relationship works. Together, they explained how they choose not to follow trends, but rather prefer to "create the trend, themselves. " They went on to say that it is always a chef's goal to be recognized, but that most do not realize what goes into preparing an exceptional meal. Yes, it is a science, but to these two men it is truly an art - one that takes a lot to pioneer day in and day out. They then described themselves as "artists of the senses - all five of them. "When discussing what influenced Michael most to pursue a career in cooking, he explained that he grew up in Queens, where food and family were at the core of his existence. He continued on by saying that he had a huge diversity of friends. "Since the age of five, I went to people's homes who were from Vietnam, South Africa, Europe - you name it. " He learned to try everyone's cooking and to appreciate not only the magic that goes into every dish, but also the passion. Today, Michael said that he continues to incorporate slight nuances from his own childhood experiences into each of the delectable desserts he imagines. Participating in our discussion was Claire. I would shortly have the pleasure of listening to her melodic voice while I indulged in course after course of some of the best vegetarian food (specially prepared for me) I have ever had. Although Claire only began her singing engagements at The Pierre in early 2015, she has already established her own following including a large showing of friends and family who come by to support her. Claire has spent a considerable amount of time flying back and forth between the U. S. and England, where she went to university and began her singing career. Moving back to New York at one point, she made it quite far on season nine's American Idol, and then, as she stated, "I sang at weddings and did a lot of the national anthem singing hoping to become a rockstar. " It was not until she returned to England, met her future husband, and was, ultimately, recognized by London's most elite, iconic clubs, including the exclusive Annabel's, that her career took off. Claire, once again, resides in New York, but continues to fly across the pond to perform in London. Upon her arrival back in the States, she put together an album, which Sony described as "country jazz, " though she prefers to call her music "soul pop. "When I asked Claire if she would be able to simply state her mission to me as a singer, she thoughtfully replied, "I honestly want to spread peace. I want to make people feel calm and relaxed. " She stopped herself and asked, "Does that sound dorky? " After listening to her for three straight hours, my answer is, without a doubt, no. Claire's voice was a beautiful backdrop to an evening filled with interesting company, phenomenal food and two extraordinary chefs. Special note: When Claire was searching for someone to "dress" her for her nightly performances on stage, she turned to Zac Posen, who designed the dress that her mother wore to her wedding. Claire said it is such fun to have ten outfits arrive each week from Zac that she can select from - sadly she must return them afterwards - but, in the meantime, she does look stunning as she is a tall magnificent woman, both inside and out. It was interesting to learn a bit about Zac Posen - this renowned designer who, although an international star with his classic, chic clothing, has his roots right here in Brooklyn. Two Manhattan Sideways team members, Tom and Olivia, returned to the Two E Lounge for a special event towards the end of 2015. Diwali is the Hindu festival of lights that occurs every autumn in the northern hemisphere. They found the space to be completely transformed from when we were last there listening to Claire Khodara sing: flower petals, chrysanthemum heads, and candles covered every available space and a tower with cubby holes filled with Indian delicacies occupied the center. The two told me that they have never seen such exquisite saris as the ones worn by the guests. Together with a room filled with guests, Tom and Olivia dined on small shot glasses full of goat cheese, beet, and orange slices as well as rock shrimp with tamarind aioli while listening to the chill sounds of Sa, a group that performs music with Indian root melodies. There was a “Tawa and Chaat” station where cooks served up lamb kebabs, green pea samosas, and more. On the other side of the room, an appetizer table was set up with traditional Indian food reinterpreted, including lamb koftas, biryani bowls, and kulchas. Ashfer proudly told Tom and Olivia that his sous chef, Manjit Manohar, had a large part in the menu for the evening. As Tom was taking a shot of Ashfer, Manjit, and Michael, the plates of mouth-watering Indian-inspired desserts were brought out, decorated with gold flecks. This was the Pierre’s first attempt at hosting a Diwali celebration, but we have no doubt that the beautiful décor, and visibly happy guests will inspire them to continue this tradition in 2016.

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Suzanne Couture Millinery

Suzanne Newman had always been interested in fashion and design. She began sewing on her parent's sewing machine as a child in South Africa - first teaching herself how to sew clothes for dolls, and then for herself. She began her career in London at a department store, where she stayed for ten years before moving to New York City. As a single mother, Suzanne began making hats under the tutelage of Josephine Trippoli in 1985. Two years later, she opened up her own boutique on Madison Avenue. For fifteen years, she developed her creative instincts and gained an enviable list of followers. In 2002, she moved to her current 61st Street location, bringing her regular customers with her, while simultaneously acquiring a host of new ones. With returning clients from the 80s as well as a host of younger customers, Suzanne continues to enjoy the range in hat requests that she receives. Suzanne finds inspiration in the world around her, often looking towards magazine, theaters, museums, and fashion trends. Since the vast majority of the hats she creates are custom made, she considers the settings the hat might be worn in, personality of the client, and, of course, the client's wishes. For bridal parties, Suzanne can very easily design head wear based on a swatch of a dress. With remarkable attention to detail, there are casual hats for simple occasions and then some extraordinary and extravagant ones for the Kentucky Derby or even England’s grand millinery event of the year, The Royal Ascot. While Suzanne especially loves “hat events” where women often want a hat that “goes all out, ” she believes that a women’s head piece is important no matter the occasion. “A woman looks good in the right hat - the right hat brings out her personality and it’s a form of expression. Express your whimsy! ”Located in the back of the stunning shop is where each step of the hat-making process is completed. Inside, the workshop is piled with all sorts of materials, including a variety of fabrics, straws, and feathers. Most amazing were the hats in progress, including a fascinator in the shape and colors of a coy fish, a shiny blue Spanish-style hat, and a helmet-like pink hat that could have come right out of the 1960s. The designers are constantly on the lookout for new materials to incorporate into their designs, such as 3D printing, and they are always experimenting with new ways to prepare and recycle the materials they have on hand. Suzanne told us that she is especially pleased to have her business be in New York City, as she is often able to source her materials locally. “We have a remarkable amount to choose from, I think the best in the world. ”While chatting with some of the staff, one of the first things that they shared with us was that Suzanne has her hand in every project. If  one of them is feeling creatively challenged - not sure if something is working properly - or simply looking for feedback, they turn to Suzanne. And, whenever Suzanne and her assistants go out together, they wear samples of their work. Not only do they make a statement, but it allows them to determine if they need to reinforce parts of a hat to combat the wind, or tell clients to duck low when exiting cars to spare long feathers. There is something beautiful about imagining that scene – these exquisite pieces of art being worn by the people who can best appreciate them.

More Family Owned nearby

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Anita Shapolsky Gallery

The Anita Shapolsky Gallery is named for its founder, whom I had the pleasure of meeting when she invited me to No. 152. Having first opened in SoHo in 1982, by the late nineties, Mrs. Shapolsky told me that by the late nineties she was ready for a change, and so she moved the gallery closer to home – in fact, into the building on 65th Street where she had been living for twenty-two years. Since 1997, the gallery and Mrs. Shapolsky have shared a home. The relationship is truly a symbiotic one. "What would you do in a house without art? " she exclaimed. "They take the paintings down between shows, and I'm sick with nothing on the wall. " Her bedroom is tucked into the second floor of the building, concealed behind accordion doors, and in another room of the gallery, a shoe closet is just ajar. On the day that I sat down to speak with Mrs. Shapolsky, the feature exhibit, , was by the artist Russell Connor, whose art riffed on classic painters, pairing them and their masterworks with references to other, more modern pieces. Mrs. Shapolsky said that she thinks of it as an educational show, as it exposes visitors to art history, and brings the old and the new together. Having been invited to a lecture by the artist, I had the pleasure of meeting Russell Connor, and listened as he elaborated on a number of the paintings; each one has a hidden joke for the seasoned art historian. This exhibit was a change from Russell Connor's accustomed style; he usually prefers abstract art for which the Anita Shapolsky Gallery is best known. When Mrs. Shapolsky opened her gallery, she decided to focus on the Abstract Expressionists of the fifties, especially those of the New York school. She had no experience at the time working in or running a gallery, only a great passion for art. "It was madness, sheer madness, " she told me. But despite the mad ambition of the project, the gallery has been a great success. Mrs. Shapolsky drew on her connections to other artists and friends in order to bring the appropriate pieces into her space. Although she knew that the aesthetic was not popular at the time, Mrs. Shapolsky told me that she had grown up with the abstract expressionists, and felt that they represented an important artistic avante garde. The Anita Shapolsky Gallery excels not only at exhibiting important art, but also at connecting that art to people. To be both in a gallery and a home is a unique experience, and meeting Mrs. Shapolsky was a privilege. She is as much a part of the gallery as is the art. On the day that I met her, she was wearing a piece of art around her neck. Her jewelry was made by Ibram Lassaw, whose work can also be seen at the Guggenheim.

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Just Bulbs-The Light Bulb Store

In the book Outliers, Malcolm Gladwell suggests a theory in which, to become an expert in any particular area, one must first accumulate 10, 000 working hours in that specific field. Naturally, it is faster to achieve expert status when focusing on only one topic. This concept must have crossed the minds of the Just Bulbs store owners in the early 2000s, when despite selling lighting fixtures for over forty years, the owners decided to focus exclusively on "just bulbs. " The idea for the shop originated with David’s grandfather, who started by selling light bulbs door-to-door during World War II. He later opened a brick-and-mortar shop that was taken over by David's mother. David is now the third generation to run the store, having left behind a career in management consulting in St. Louis to devote himself to the family business in the 1980s. Since then, his expertise in the field has only grown, along with his vast inventory. Today, the entire staff is an expert in their field, claiming to have over 30, 000 bulbs in the store. With shelves and bins piled high with colorful bulbs in dozens of shapes and sizes and creative varieties of string lights hanging overhead, the shop is most likely going to be able to accommodate almost anyone's needs. And, if somehow amidst the impressive stock they do not have what someone is looking for, they proudly boasted to me that anything a customer requests when it comes to a light bulb, they can produce. The crew at Just Bulbs has no problem making custom pieces and even dispatching for consultations, deliveries, and installation.

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Pesca Boutique 1 Women's Clothing Swimwear Family Owned undefined

Pesca Boutique

"The Gem of Swimwear" is the tag line for Pesca, and as I discovered quickly, an absolute "hidden gem" on the side streets of Manhattan. Imagine stepping indoors from the gray shades of winter into a petite, yet beautifully filled boutique, where one is greeted by the aquamarines, corals, and creams of the tropics. The contrast was a welcome reprieve, but more important to me, was to discover the rare professional, yet loving relationship between the mother and daughter, Shahlla and Teresa Azizian. Their familial affection for each other is obvious, and seems to only have been strengthened by running a business together. Not only are they the lifeblood of Pesca - the only all-year-round swimsuit boutique in the area - but there is no doubt that both of them could model their wares on any runway. Shahlla came to the States by way of Iran, and originally opened her boutique in 1979 to sell swimsuits and fur coats. After a few run-ins with theft, however, she decided to focus solely on swimwear. The store services women from age sixteen to seventy, and stocks suits from around the world. Teresa enjoys her frequent travels to France for the swimsuit shows, but mother and daughter sell suits from South America, Israel, the United States, and other parts of Europe. Shahlla admitted to having a particular fondness for Karla Coletto, an American designer, whereas Teresa revealed that she prefers the European and South American fashions. The secret to the two women's success is their personal touch. "We don't sell to sell, " Shahlla said. Their goal is to find the perfect suit for each woman, so that they can gain the trust of regular clients. Both mother and daughter have a magnificent eye, and can pick suits that are perfect for a woman's body type and taste. Their personalized service extends to keeping a record of past purchases, and if a repeat customer orders a swimsuit on-line, they will send two or three more possibilities in the mail for them to try. "Our business is based on trust, the women shared with me, "If the extra swimwear does not work, we know that the client will send it back. "Pesca is not just about the swimsuit. "We pack your suitcase for you, " Teresa explained. Amidst the rainbow of swimwear, Pesca sells cover ups, beach dresses, hats, bags, sandals, jewelry, and belts. We provide "the full story. " When I asked what their favorite aspect of the business continues to be after so many years, both women commented that with their extensive experience and knowledge in their field, the two are often invited to sit with designers and recommend color combinations, or alterations to a style so that it would best flatter a woman's body.