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Meet 18th Street

Lost Gem
Rothman's 1 Videos Mens Clothing Founded Before 1930 undefined

Rothman's

Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”

Lost Gem
Paul & Jimmy's 1 Italian Family Owned undefined

Paul & Jimmy's

The Azzollini family has been at the heart of Paul & Jimmy’s since Cosmo Azzollini waited tables at its 1950 incarnation on Irving Place. Back in 1968, when Cosmo purchased the restaurant, the Azzollini’s made it their own slice of southern Italy. Even today, Louis and his son, Greg, keep the focus on home: homemade cuisine, a home-style atmosphere, and the homey touches of Italian hospitality. Paul & Jimmy’s is truly a family-run, neighborhood business. Louise and Greg emphasized that “one of us is always here - we are the only ones with the keys. We open and close every night. ” Greg has worked in the restaurant since 2005, and - after culinary school at the Institute of Culinary Education, working at Mario Batali’s Lupa Osteria in Manhattan, and furthering his culinary studies in Italy - is currently the head chef. Linda, Louis’s wife, is in charge of the accounting. Together, the whole Azzollini family works hard to ensure that everyone who walks through their doors feels like part of the family. They are proud that the majority of their customers are local, and are particularly pleased that they have “a lot of customers who have been coming forty, fifty, sixty years, and also a lot that come three, four, five times a week. ” As for Paul & Jimmy’s younger clientele, they are often surprised when Louise is able to tell them what their parents or grandparents used to eat. Their secret is that their “food is phenomenal… we have great waitstaff, we have reasonable prices, a cozy atmosphere, and are extremely accommodating. ” They try their best to fulfill non-menu food requests or change the dish to suit their customers’ needs, which is generally “very easy” since “everything is cooked to order. ” Louise told us it does not surprise him that many of their customers come so often, since they have “fifty or sixty different dishes on their menu - not including specials. ” With an emphasis on freshness, they are proud that they source their fish, produce, and meat from well-established New York businesses. Gregg makes their own mozzarella fresh every day, as well as many of their pastas, and Paul & Jimmy's offers their own line of sauces, both in the restaurant and at a few local shops in the city.

Lost Gem
Javelina 1 Brunch Mexican American Barbecue undefined

Javelina

Javelina opened in the middle of a snowstorm in 2015, and was suddenly inundated with over eighty customers. They are the ultimate restaurant success story, and Matt Post, the owner, says it is all thanks to the Texas network. While speaking to me at the bar of his seemingly always-full new space, he let me know that when Texans would get together before Javelina opened (“we always find each other, ” he said), the conversation would steer towards how there was no good Tex Mex food in the city. Despite the fact that there were many places in the 1980s, there has been a noticeable dearth in recent decades. Matt suspects the reason is that people overdosed on cheap, badly-done Tex-Mex. “Any place with a frozen margarita machine called themselves Tex-Mex, ” he explained. There was, however, one Mexican restaurant that Matt liked, called Los Dos Molinos in Gramercy, nearby his apartment. When that eatery closed in 2009, Tommy Lasagna took its place and Matt momentarily forgot about it. It was fate, therefore, when Matt started looking for a decently priced space in which to open his very first restaurant, and discovered that Los Dos Molinos’ old home was for rent. He embraced the good karma and opened Javelina. A lot of research and preparation went into Javelina. Matt found an excellent chef in Rich Caruso, who had fallen in love with Tex-Mex on a barbecue research trip to Austin. He grew up in South Brooklyn, however, and so he did not know what “queso” was. Matt informed me that queso is central to Tex-Mex, and the first thing a Texan would ask him when they heard of his plans for Javelina was “Will there be queso? ” Rich therefore spent five days tasting forty different kinds of queso before developing four varieties for Javelina. We tried his “Bob Armstrong” queso, made with guacamole, pico de gallo, ground beef, and sour cream. The north easterners who make up a part of the Manhattan Sideways team were delighted by the perfect balance of creamy cheese and zingy spices – we became immediate converts. The décor was also carefully thought out, as Matt brought in a designer from Austin in order to ensure that the ambience would be authentic, without too many of the kitschy southwestern aspects that Tex-Mex restaurants often have. There are, however, many fun quirks that Matt specifically requested. For example, he told me he that he had to fight to get the taxidermy hog behind the bar, and that he was responsible for the “True Tex-Mex” sign. The restaurant also had the clever idea to put pictures of Texans on the bathroom doors. When we visited, we saw the faces of Beyonce and Matthew McConaughey. “We spent so much time on the restaurant design, but people end up instagramming the bathrooms, ” Matt chuckled. Taking a seat at the bar, we met the bartender, Adam, who made us “the most contrasting colors on the menu: ” The extremely refreshing avocado and prickly pear margarita became an instant hit with us, and, as Matt proclaimed, with his regular customers as well. Matt brought out some San Antonio-style puffy tacos, which were deliciously crispy and piled high with guacamole. With a broad smile, he declared, “I have all regions of Texas represented, ” and pointed out the different dishes for each geographic area. When I asked Matt how his experience opening his first restaurant has been, he looked happily exhausted. “It’s been surreal so far. ” He has been thankful for word of mouth and the positive press: He has already heard stories of Californians bonding over visiting his restaurant while in New York and a friend backpacking in South America who met a fan of Javelina on the trail. Though he explained that Murphy’s Law is the governing rule of the restaurant business, he said, “It’s been really fun. ” He is pleased to have provided New Yorkers (and especially transplanted Texans) with a kind of cuisine that has been missing from the streets of Manhattan. As we were leaving, Matt said, “People keep thanking us for opening, which is bizarre…and wonderful. ”

Lost Gem
ANN SACKS 1 Tile Stone undefined

ANN SACKS

In the early 1980s, a young woman was shopping for a Mexican wedding dress when she stumbled upon talavera tiles being shown as trivets. She was so drawn to the tiles that she entered the home decor world and never looked back. She instantly recognized the potential in tiles and returned home with the intention of starting a new company in Portland, Oregon. Today, Ann Sacks' company continues to manufacture artisan and handmade ceramic tiles in Ann’s hometown. Ted Chappell, the President of ANN SACKS, calls the main factory in Portland the “heart and soul of our business. ”Now owned by Kohler Company, ANN SACKS manufactures artisan, hand-crafted tiles that come in unique glazes, shapes, and sizes. According to Ted, “they are unlike anything on the market. ” In the store, the tiles are shown with entire bath and kitchen vignettes. Because of its connection with Kohler, ANN SACKS is able to offer designers and customers a complete decorative solution, including plumbing, cabinets, sinks, etc. An emphasis on innovation has kept the company going for all these years. Ted told me, “I think it’s our job to protect the history of the company. Timeless design really drives us forward. ”ANN SACKS has eighteen showrooms across the United States, London, and Vancouver, but the flagship showroom on 18th Street is the largest in the country. With two floors and a mezzanine staircase, this location stands above the rest. The emphasis on customer service ensures that the experience in the store is positively memorable. Interior designers are the core of the company's clients, and so the showroom is designed to capture their attention. As Ted expressed, “We want to be the leader and trendsetter and the place where designers come to find something new and different. ”