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Meet 27th Street

Lost Gem
Nobel Printing Inc. 1 Printing and Copying undefined

Nobel Printing Inc.

“By accident, ” answered Olga Blanco when I asked her how she got her start in the printing business. Her husband started Nobel Printing in 1979, and Olga took over a short while later when he became ill. “I learned and I kept going, ” she smiled, remembering a time when the business was new to her. She, in turn, has taught her son, who works for a printing company in Florida. Olga shared with me that when her son's business decided to use the traditional printing press in an effort to distinguish themselves from others, his knowledge of the machine lead to a promotion. “No one else knows how to use these, ” she gushed, “so they increased his pay. ”Originally from Columbia, Olga journeyed to the States in 1969 at the age of seventeen. Since living here, she has seen a lot of changes, many of which have had an negative impact on her custom printing company. “Everything is digital these days, ” she rationalized, "And everyone thinks they are a designer. ” With so many people in possession of a computer and the means to make their own digital copies, her fears are not unwarranted. Topped off with rising rents, Olga is not sure her business will operate for longer than a few more years. Indeed, she has seen many others pushed out of the neighborhood for similar reasons. “The real estate business is hungry for money, ” she said, shaking her head. Despite the obstacles, Olga remains quite confident in the product, itself. She happily deals solely in custom printing, taking on any job no matter the size and “creating something beautiful. ” When I visited in the summer of 2016, Olga was working on a wedding order of 2000 invites and could not conceal her passion for the project. She showed me her early drafts, pulling out the quality card stock and brushing her fingertips over a soft design that depicted a tree just in bloom. There is no replacement for “that human touch. ”

Lost Gem
Between the Bread 1 Caterers Breakfast Event Planners American undefined

Between the Bread

Jon Eisen is not only one of the partners of Between the Bread and its director of strategic growth, but he is also heir to one of the pioneers of the venture, which has delivered sandwiches to office workers since 1979. Ricky Eisen, Jon’s mother and the company’s president - who was born on the outskirts of Tel Aviv - decided to use large-scale catering to bring healthy meals to her clients in a more efficient way. Jon claims that the result was the first catering company in New York City. Ricky’s idea to use only healthy and local ingredients proved to be a pivotal moment in the way catering to corporate clients is done today. In 2013, Ricky put her son in charge of the retail and café side of the business, which up until that point had been secondary to catering. Recognizing the recent popular trend of eating healthy and local, Jon quickly began streamlining the production process, including installing digital cash registers to track customer orders. This lead to a doubling of revenue. His success prompted Ricky to name him partner in 2015. Despite these changes, the core of the business is still the same: using organic, fresh, and seasonal to serve “high quality meals. ” And to hear it from Jon and the head of brand strategy, Victoria Rolandelli, this core seems to resonate well with customers. Between the Bread opened two more locations in October 2015 and has plans to have a total of twelve locations throughout the city. Located in the Chelsea Terminal Warehouse, the 27th Street Between the Bread is in a massive space that was previously an unloading station for trains. In the not-too-distant future, once Hudson Yards is complete, it is Jon's hope that they will become the "new Chelsea Market. "

Lost Gem
Henry Cowit, Inc. and Madison Avenue Furs 1 Leather Goods and Furs undefined

Henry Cowit, Inc. and Madison Avenue Furs

I know how difficult it is for a family business to stay afloat in Midtown, and so I was deeply impressed and pleased to find Henry Cowit, Inc., a full-service furrier that has been owned by the same family for three generations. I met brothers Larry and Steve, the grandsons of the original owner, who gave me a tour of the whole space. Not only are the brothers very good at what they do, but they are also amazing New York characters who are experts on the pulse of the neighborhood. Their father moved into a building on 29th Street on 1973, where the company stayed until July of 2015, when the brothers relocated to 27th Street. From their new home, the brothers have continued serving the neighborhood by selling, finishing, lining, storing, and cleaning fur coats. Along with caring for skins and selling second-hand furs, Henry Cowit recycles fur coats, which I found fascinating. Larry and Steve showed me a set of throw pillows that they had made for a girl who wanted to keep her grandmother’s coat for sentimental reasons, but who had no cause to wear the coat herself. Larry and Steve told me that they get many similar requests, especially in the past two years. More and more young girls are getting fur items on Ebay or at flea markets, and bring them to Henry Cowit to be altered into new garments. The brothers love the new demographic and the fun recycling projects that it brings to their business. When a family works in the fur industry as long as the Cowits have, it is bound to encounter some interesting clients. When I asked Larry and Steve about their most interesting project, they said that one customer asked for the swish logo on his Nike sneakers to be covered in mink to match his blue-grey mink jacket. “We get a lot of musical artists, ” Larry and Steve explained. They also get clients from the film industry. For example, Cate Blanchett is wearing a Cowit coat in the movie Carol, which made the brothers very excited, since the costume designer is an Oscar winner. The coats are also featured in many TV shows. Their fur rentals are not only for the performing arts - the brothers also rent furs for special events, especially weddings. The furriers get their customers via word of mouth. “They know they can come to us, ” Larry proudly said. Larry also described to me a couple of the latest ideas that he is developing. One is a men’s line of normal-sized coats made of all types of fur. He explained that many masculine fur coats are enormous, to cater to the music and sports industries, but that he wants to reach a new demographic with this unique line. Larry is enthusiastic about an additional project that he is working on with an up-and-coming designer to turn old, used coats into new garments. “We take a used coat and make it look hip, ” he explained. “After all, I want to make sure my daughters still think their dad is fun! ”