Sugar Cookies
Walking through the door at Sugar Cookies is a step in the right direction towards finding the perfect, feminine lingerie and swimwear. Susanne Alvarado prides herself on giving her undivided attention to every customer. Her knowledge of these garments was developed from working in the fashion industry both managing and buying at Henri Bendel, Victoria’s Secret, and Giorgio Armani. Five years ago, Susanne decided it was time to open her own shop. As a Chelsea resident herself, she saw a void in the availability of intimate apparel in her neighborhood. She knew that women would appreciate the privacy of a small side street shop and that men might not be intimidated to stop in. Apparently the concept has been well received. Customers stop by frequently, and Susanne was pleased to tell us that she knows so many of the families in the area, and people are thrilled to have their own personal shopper when purchasing bras, underwear, sleepwear, and other delicate accessories.
In 2016, Sugar Cookies moved from 19th Street to 20th Street.