Upon entering this iconic shoe boutique, we were greeted by Warren's two dogs, Nicky and Nora - "version 2.0" of the dogs featured on Warren Edwards's business cards and promotional materials. They are remarkably well trained when it came to the shoes, but made up for their good behavior by engaging in friendly tussles. Their playfulness was a perfect introduction to the footwear, which is often brightly colored and decorated with beads and beautiful embroidery.
Engaging in conversation with Warren, we were able to learn the detailed thought process that goes into his men's and women's footwear. There is a strong emphasis on the treatment of materials. Every shoe is his own creation, handmade with intricate custom work using the highest quality leather and manufactured in Italy. The Manhattan space serves as both a design studio and a retail shop. When we asked Warren where he gets his greatest inspiration, he emphasized that despite his British background, it is the American culture that is strongest for him. There are many Western themes in both his shoes and boots and he has even designed beaded moccasins. Along with his high standards, Warren is recognized for his use of ostrich and other exotic leathers, as well as his signature red stitching and heel groove.
Warren depends on repeat clientele – he would rather forge a meaningful connection with a customer than sell a pair of shoes. "We're very old school in that respect," he says. Men's shoes start at $995, so it is to be expected that Warren tries to gain the trust of his customers. Luckily, his shoes are memorable enough that they often produce an emotional attachment in the wearers: people go to weddings, parties and galas in the shoes and experience nostalgia for those events through their footwear, causing them to come back to the store. This is part of the reason why Warren still enjoys what he does after over thirty years in the business. "It's kind of a love affair...sometimes it's love-hate" he says, picking up his new golf shoe for men. "But you learn something new every day."