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134 West 18th Street
LeFroy Brooks 1 Bathrooms Chelsea

It is safe to say that many people have found their dream bathroom at Lefroy Brooks. The brand's upscale bathroom settings offer historically referenced products based on specific decades, including 1930s art deco, 1940s mid-century modern, and 2000s minimalist design. The company is constantly refining its design vocabulary to ensure that it can accommodate anyone’s taste.

Lefroy Brooks first began in the United Kingdom in 1985. It was not until 2014 that their US flagship store opened on 18th Street. While taking a tour of the immaculately organized showroom, members of the Manhattan Sideways team were impressed by the range of products offered. Virginia, the marketing manager, classified the brand's bathroom settings into three categories: traditional, contemporary, and transitional (a fusion of the two). Lefroy Brooks uses these three descriptors to help customers find what they are looking for. As Virginia said, “Depending on one’s design intent, be it contemporary or traditional, we have a style that fits everyone’s needs. You could do something rustic, French country style, or sleek contemporary.”

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Lost Gem
Rothman's 1 Videos Mens Clothing Founded Before 1930 undefined


Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”