Zucker Bakery

Founded by Antonio Veniero, who emigrated to New York as a teenager from a small town outside Sorrento on Italy’s Amalfi coast, Veniero’s has been an East Village mainstay since the turn of the twentieth century. Initially a confectionery shop, it later evolved into a cafe and then a full-fledged pastry shop, with culinary creations by some of Italy’s finest bakers. Along with his wife, Pasqulina, and their seven children, Antonio followed the Italian custom of keeping business in the family. Veniero’s passed through four generations until reaching its current owner, Antonio's great-nephew Robert Zerilli, who had worked at the cafe alongside his father, Frank, for decades before taking over. Beyond the business legacy he left behind, Antonio also birthed an extensive family tree. “The Venieros are every-where, ” Robert quipped, adding that the legendary Bruce Springsteen is his second cousin. The business savvy of the extended Veniero family has helped keep the shop alive. Tales of Antonio’s relentless determination to succeed are still retold with pride by his relatives. He is also credited with bringing electricity to the neighborhood, home to mostly poor immigrants at the time, by rallying local support and collecting signatures to sway the reluctant energy company. In another bit of local lore, Antonio is said to have ushered in the entry of Italian espresso to the city, as he started roasting his own beans right in the shop’s backyard. Fittingly, Robert has Veniero’s to thank for meeting his wife, whose love for their iced cappuccinos made her a regular customer until he found the courage to ask her out on a date.

Confectionery is the brainchild of two passionate vegan chefs who owned separate bakeries in New Paltz, NY. Lagusta Yearwood began Lagusta’s Luscious as a boutique vegan chocolate shop, and Maresa Volante's Sweet Mresa specialized in macarons. They met, found that they shared a passion for sweets and vegan cooking, and Confectionery was born! Nowadays, the East Village shop serves a wide clientele, from random passersby following the sweet aromas to the front door, to avid cult fans in the city on vacation, and, of course, to those who either prefer or require a vegan diet. Confectionery is a space of inclusivity and giving, as evidenced by the prominent “Mitzvah Wall” that greeted me when I entered. The idea is to pay it forward: buy a cookie and put a note on the wall for someone to reward. When speaking with the counter server, a young woman who had been a fan of Lagusta’s Luscious for many years before working at Confectionery, she told me that she finds peace and comfort in the shop. “It's a nice, welcoming space where we can heal ourselves. ”

The warmly painted walls inside Veselka envelop the room in folky florals and traditional Ukrainian symbols. Hanging from the ceiling are glowing milk glass globes that seem to replace the sun or moon depending on the time of day — and it could be any time at all, as Veselka is open for twenty-four hours, seven days a week, serving a smorgasbord of pierogis, bowls of borscht, and other expertly prepared comfort foods — Ukrainian and otherwise. Wlodymyr Darmochwal planted roots for Veselka when, as one of the founders of the neighborhood Plast organization (akin to the Ukrainian boy scouts, teaching survival skills and Ukrainian language), he was asked to create a weekend study program for the boys. In response, he opened a five-and-dime style counter at the corner of East 9th Street and Second Avenue where the boys could buy paper clips, cigarettes, lighters, and, notably, bowls of borscht and other basic Ukrainian foods. The business expanded into another storefront on East 9th Street a decade later. After Wlodymyr’s passing in 1972, it was taken over by his stepson, Tom Birchard, who was later joined by his son, Jason. Today, having worked at the restaurant since he was a teenager, Jason has “done every single job possible here except cook the borscht. ”When Jason joined the team, one of his first projects was to find out, “How late can we stay open? ” It turns out the answer was “all night. ” As Tom and Jason once again prepare to expand the restaurant into an adjoining storefront on 9th Street, they are eager to continue serving the next generation the kind of traditional Ukrainian food that Wlodymyr would have had at his counter more than sixty years ago.

Shahrzad Ghajar, founder of the gift shop Spooksvilla + friends, takes curation to another level. She meets with each of the artists represented in the store and personally chooses every piece showcased on the walls and shelves. Shahrzad, herself, is a talented artist, and many of her designs are featured in the shop. By focusing on the artists, Spooksvilla ensures that everything for sale - from apparel to wall art - is one-of-a-kind. “We like to be representative of original people doing original things— be it art, products, charms or any other kind of cool item, " said Ethan Velez, manager of Spooksvilla. Despite the fact that multiple artists contribute to Spooksvilla, the store is not a hodgepodge of styles. Rather, the art is united in its bold, whimsical designs. A favorite is the label on the bottle of the rose bath salts - a piece of art in itself. A woman with purple skin and purple hair rides a pink dragon, holding, of course, roses.

Serving an interesting but decadent assortment of coffees, hot cakes, desserts, Japanese tapas, sandwiches, pasta, and more, Hi-Collar functions as many things. In the morning the atmosphere is subdued and relaxed like a coffee shop, as customers come to enjoy “kissaten” – a term to describe Japanese-style coffee shops. The lady we spoke to at Hi-Collar told us their coffee selection is extensive and that there are a variety of beans to choose from. Not only is there the opportunity to select the bean varietal, but one can also choose how the coffee is made as well: pour over, aeropress, or siphon—each method drawing out a distinct flavor. For the non-coffee drinker, there are teas and even a fruit milkshake. As the afternoon wears on and evening approaches, Hi-Collar becomes a bar complete with wine, sake, and beer. Inquiring about the name, we found that Hi-Collar is in fact a term that came to be during the Japanese Jazz Age, when Western culture infiltrated Japan and many men were seen wearing Western style high collars. The only seating available is at the long bar, and the beautiful flowers and lamps that hang from the ceiling add to the allure of this multifaceted nook on 10th.

We cannot seem to pass the window of this contemporary art gallery without becoming mesmerized by the exhibits inside. From the curation to the art itself, The Phatory is a pleasant and eye-catching stop among the neighboring galleries on the block.

The essence of Duo is in its name; it is two things at once. It is dulled colors and clean lines, minimalist in feel but simultaneously filled with warmth and softness. Both young and old, vibrant and calm, it is modern and fresh but brings to mind memories of simpler times: of handwritten letters, cozy Sunday afternoons and soft breezes over the wide open fields of northern Minnesota, the owners’ home state. Conflicting and complementing all at once, Duo is the product of two minds at work. Sisters Wendy and LaRae Kangas have created a perfect little fashion oasis that fits right in with the small town vibes of Manhattan’s East Village. Growing up, Wendy and LaRae pestered each other and fought over clothes, as siblings will do, but in 2008 they decided to open up a shop together. Today, they work with dealers and emerging independent designers throughout the country and pick all their clothing, accessories and home goods by hand, combining masculine and feminine styles with modern silhouettes and vintage traces to curate a timeless collection of quality, classic pieces. “It’s a very personal process, ” they told me, “and we put a lot of love into our shop and our collections. ” Nothing at Duo is mass-produced, and most of their merchandise is recycled. The sisters pour their hearts into the shop and work hard to stay true to themselves while keeping an eye toward the future, expanding their business into the world of e-commerce and social media. “It’s important to stay current and give the customers what they want, ” they said. They love what they do, and working with family makes it even more fun, according to the sisters. “It makes work smooth when you don’t have to verbalize what you’re thinking, ” they told me, “We just know what each other is thinking and it makes choosing products and daily operations much easier. ”Duo is a celebration of creative spirit. It is clear that the sisters revel in the one-of-a-kind individuality of each and every one of their customers who come to them looking for pieces that will express their own unique style. When explaining what they love about their work, they said, “It’s great to make a customer feel better when they walk out the door. ”

The warmly painted walls inside Veselka envelop the room in folky florals and traditional Ukrainian symbols. Hanging from the ceiling are glowing milk glass globes that seem to replace the sun or moon depending on the time of day — and it could be any time at all, as Veselka is open for twenty-four hours, seven days a week, serving a smorgasbord of pierogis, bowls of borscht, and other expertly prepared comfort foods — Ukrainian and otherwise. Wlodymyr Darmochwal planted roots for Veselka when, as one of the founders of the neighborhood Plast organization (akin to the Ukrainian boy scouts, teaching survival skills and Ukrainian language), he was asked to create a weekend study program for the boys. In response, he opened a five-and-dime style counter at the corner of East 9th Street and Second Avenue where the boys could buy paper clips, cigarettes, lighters, and, notably, bowls of borscht and other basic Ukrainian foods. The business expanded into another storefront on East 9th Street a decade later. After Wlodymyr’s passing in 1972, it was taken over by his stepson, Tom Birchard, who was later joined by his son, Jason. Today, having worked at the restaurant since he was a teenager, Jason has “done every single job possible here except cook the borscht. ”When Jason joined the team, one of his first projects was to find out, “How late can we stay open? ” It turns out the answer was “all night. ” As Tom and Jason once again prepare to expand the restaurant into an adjoining storefront on 9th Street, they are eager to continue serving the next generation the kind of traditional Ukrainian food that Wlodymyr would have had at his counter more than sixty years ago.

Since its inception, Cafe Mogador has become a beloved East Village institution. In fact, it gained such a devoted following from both New York locals and celebrities that it later opened a second location in Williamsburg. The two successful restaurants, which specialize in inventive Moroccan-inspired dishes, owe their fame to the family that has continued to run both cafes. Cafe Mogador was founded by Rivka Orlin, who was born in the Moroccan city of Mogador that has since been re-named Essaouira. Though she and her family later emigrated to Israel, Rivka fostered a passion for both cuisines as she spent her childhood cooking alongside her mother. When Rivka and her brother moved to New York, there was no question that they would dedicate their new business to celebrating their heritage. The cafe is now known for Moroccan classics such as succulent braised tagines, warm homemade pitas, and a variety of dips, as well as its unexpected fusions with other cuisines, from Middle Eastern Eggs Benedict to duck confit.

When life brought Chef Ali Sahin from Turkey to the USA, his first American address was in the East Village. Though he studied economics back home, in New York City he worked in restaurants, first as a bus boy and eventually as a cook. When he decided food was something he might want to turn into a career, he went to culinary school to learn essential techniques, such as how to prepare the perfect egg, something Ali told me chefs love to talk about but few dare to actually serve in their restaurants. C& B (“Coffee and Breakfast”) Café serves eggs all day long - really good eggs - along with other brunch plates. The chef uses his small kitchen to its fullest potential, even going so far as to make sausages in house, and hopefully one day his own cheese. On the afternoon that the Manhattan Sideways team visited, Ali arranged a beautiful bowl of chicken and eggs, one of the café’s top selections. The slow-poached eggs, each cooked for over an hour, and the flavorful shredded chicken with potatoes and toast perfectly captured the café’s fine dining approach. They enjoyed each bite of the colorful dish while Mr. Brown, “The Espresso King, ” crafted beautiful lattes, teas, and pour-over coffees for customers working at the communal table in the back of the shop. Ali told us that all thirteen of the C& B menu items are created using only seasonal, local ingredients, which is why he never serves avocados. To Ali, sourcing is the most important part of cooking. He explained that while growing up in Turkey, all his food came from provincial farmer’s markets, as there were no supermarkets in the region. With that in mind, he modeled his café after one of his old East Village haunts and one of his favorite cafes in LA that serves solely organic fare. East Village dwellers appreciate Ali’s vision: the café opened in January 2015 but already boasts a large number of repeat customers. Ali takes the time to get to know the regulars and has really helped C& B to take root in the neighborhood. The walls of the café are adorned with paintings from community artists and even some of the cafe’s staff. Ali drew the café’s logo himself to reflect the leaves of the American Elm Trees growing across the street in Tompkins Square Park. Serving the most important meal of the day all day, while emphasizing healthy, wholesome ingredients, C& B Café is gearing up to become a new neighborhood favorite.