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Opening Hours
Today: 12–9pm
Sat:
1–9pm
Sun:
12–8pm
Mon:
Closed
Tues:
12–4pm,5–9pm
Wed:
12–9pm
Thurs:
12–9pm
Location
435 East 9th Street
Neighborhoods
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Lost Gem
Mayanoki 1 Japanese undefined

Mayanoki

The wasabi is from Oregon, the rice is Californian. The soy sauce comes from Kentucky, and the fish are fresh from Long Island. In fact, the only thing made in Japan at Mayanoki is the Junmai sake, and even that is offered up alongside other, local sakes which are made at a brewery in Brooklyn; while wine is available, it is not Italian. The American-ness of the inventory is the first hint at the fact that, while Mayanoki serves sushi, the cuisine is not Japanese. As Mayanoki co-founder TJ Provenzano explains, Mayanoki is a New York sushi restaurant - an American sushi restaurant, “and I don’t just mean California rolls by that, ” he adds. Although the idea of sustainable locally-sourced sushi and wine is unique in an industry still excited by the exotic and imported, Provenzano insists that Mayanoki’s food philosophy is a return to folk ways of feeding. “Sushi, traditionally, hundreds even thousands of years ago, was what was local, what was seasonal, what they could get from the water directly next to them - not let’s drag the biggest predator out of the ocean that we can find, ” Provenzano asserts. “This is kind of a return to that. ”Mayanoki’s wine selection, although entirely from New York, is similarly inspired by old-fashioned Italian ideas; “It’s the philosophy that the Europeans have always had, ” says Provenzano, justifying the decision to only look locally for Mayanoki’s wines. “When you go to Italy, you’re not drinking American wine. When you go to Italy, you’re dragging your jug to the top of the hill and filling it with whatever they have. ”However, the creation of what Provenzano claims is New York’s first and only all-sustainable sushi omakase is as much a product of a respect for the past as it is a means of protecting the planet. “It’s taking the farm to table movement and applying it to the ocean without sacrificing quality, ” states Provenzano. In practice, an ocean-based farm to table movement means both buying fish from local waters and avoiding endangered species even if they are popular sushi favorites. Instead of highly-endangered but highly-acclaimed species like blue fin tuna, Mayanoki serves what, as far as their fame is concerned, are the underdogs of the ocean - species like porgy, blue fish, and line-caught fluke. Mayanoki also applies the farm to table concept to its wines. “Especially in New York, chefs and restaurants are so particular about … having their vegetables grown locally, their produce, their meats raised humanely and locally, ” Provenzano notes. “Yet, their entire wine list is from France or from Italy, and, to me, that makes no sense. ” So, Mayanoki’s wines come from the Hudson Valley or the Finger Lakes, and one of the things Mayanoki is recognized for is its pairings of local sushi with local wines. “‘If it grows together, it goes together’ is kind of our philosophy, ” Provenzano says. “It makes the pairing just seamless that way. ”Aside from honoring old traditions and saving ocean habitats, Provenzano, who wears a Sea Shepherd shirt, mentions that American sushi and New York wines are the only way that he and the rest of the team can serve a piece of themselves at Mayanoki: at the time of writing, no one who works at Mayanoki is Japanese. “We’re New Yorkers, ” Provenzano says proudly of Mayanoki’s founders. Jeff Miller, the current chef at the time of writing, is from Northern California. “He went to the University of Florida, ” Provenzano goes on to say; “He’s a White dude like me. ”The chef is one of the most crucial variables in the sustainable sushi formula. The job goes beyond just preparing food. A Mayanoki chef must also believe in the restaurant’s environmentalist vision and support it through his or her work. Such all-encompassing expectations can make finding a new chef a difficult process. The intersection of sufficient sushi-making ability and satisfactory sushi philosophy is rarely encountered. However, finding the right chef is a point on which Provenzano is unwavering. “Change happens through the chefs, ” he contends. “The chefs are serving this food. It’s not up to the consumer to say ‘Hey, we only want sustainable seafood from you. ’ It’s up to the chef to say ‘We’re only going to give you sustainable seafood’… and then, the consumers will follow. ”One of Mayanoki’s approaches to spreading its message among consumers is remaining at a middling price point, 115 dollars per person. By charging less than many of the other omakase in the city, Mayanoki hopes to be more accessible and thus able to reach a larger community of people. “We’re talking about sustainable sushi, ” Provenzano specifies. “It has a larger mission than just feeding you dinner… Sustainable sushi should not be something that’s just for the rich. It should be something that anyone can enjoy. ”As it sustains its community with sushi and feeds it with knowledge, Mayanoki contributes to the emergence of new life on and around its side street. All of the restaurant’s fish-heads and other organic waste are composted and used to grow flowers in the nearby community garden on Avenue B. Its oysters are donated to the Billion Oyster Project, which is working to restore oyster populations in New York Harbor. “We’re just so proud to be a part of the community rather than trying to milk it, ” Provenzano remarks. “That’s just the only way we’re gonna do it. ”Tucked away beneath an outdated awning that says “Against the Grain, ” the name of the wine bar that previously occupied the space, Mayanoki is unmarked, underground, and somewhat unusual among sushi restaurants. Everything, up to and including its name, is unorthodox. “Mayanoki actually doesn’t mean anything, ” Provenzano admits. “It’s a name that we kind of invented… I’ve been told that maya means in front of and noki means tree, so if you literally translate it, it means to be in front of the tree. ”Situated on Sixth Street, Mayanoki is, in fact, beside a botanical garden and between two trees. It is also located at the at (currently) lonely forefront of a movement to serve sushi sustainably.

More places on 9th Street

Lost Gem
Veselka 1 Breakfast Ukrainian Diners Brunch undefined

Veselka

The warmly painted walls inside Veselka envelop the room in folky florals and traditional Ukrainian symbols. Hanging from the ceiling are glowing milk glass globes that seem to replace the sun or moon depending on the time of day — and it could be any time at all, as Veselka is open for twenty-four hours, seven days a week, serving a smorgasbord of pierogis, bowls of borscht, and other expertly prepared comfort foods — Ukrainian and otherwise. Wlodymyr Darmochwal planted roots for Veselka when, as one of the founders of the neighborhood Plast organization (akin to the Ukrainian boy scouts, teaching survival skills and Ukrainian language), he was asked to create a weekend study program for the boys. In response, he opened a five-and-dime style counter at the corner of East 9th Street and Second Avenue where the boys could buy paper clips, cigarettes, lighters, and, notably, bowls of borscht and other basic Ukrainian foods. The business expanded into another storefront on East 9th Street a decade later. After Wlodymyr’s passing in 1972, it was taken over by his stepson, Tom Birchard, who was later joined by his son, Jason. Today, having worked at the restaurant since he was a teenager, Jason has “done every single job possible here except cook the borscht. ”When Jason joined the team, one of his first projects was to find out, “How late can we stay open? ” It turns out the answer was “all night. ” As Tom and Jason once again prepare to expand the restaurant into an adjoining storefront on 9th Street, they are eager to continue serving the next generation the kind of traditional Ukrainian food that Wlodymyr would have had at his counter more than sixty years ago.

Lost Gem
Duo 1 Women's Clothing Vintage undefined

Duo NYC

The essence of Duo is in its name; it is two things at once. It is dulled colors and clean lines, minimalist in feel but simultaneously filled with warmth and softness. Both young and old, vibrant and calm, it is modern and fresh but brings to mind memories of simpler times: of handwritten letters, cozy Sunday afternoons and soft breezes over the wide open fields of northern Minnesota, the owners’ home state. Conflicting and complementing all at once, Duo is the product of two minds at work. Sisters Wendy and LaRae Kangas have created a perfect little fashion oasis that fits right in with the small town vibes of Manhattan’s East Village. Growing up, Wendy and LaRae pestered each other and fought over clothes, as siblings will do, but in 2008 they decided to open up a shop together. Today, they work with dealers and emerging independent designers throughout the country and pick all their clothing, accessories and home goods by hand, combining masculine and feminine styles with modern silhouettes and vintage traces to curate a timeless collection of quality, classic pieces. “It’s a very personal process, ” they told me, “and we put a lot of love into our shop and our collections. ” Nothing at Duo is mass-produced, and most of their merchandise is recycled. The sisters pour their hearts into the shop and work hard to stay true to themselves while keeping an eye toward the future, expanding their business into the world of e-commerce and social media. “It’s important to stay current and give the customers what they want, ” they said. They love what they do, and working with family makes it even more fun, according to the sisters. “It makes work smooth when you don’t have to verbalize what you’re thinking, ” they told me, “We just know what each other is thinking and it makes choosing products and daily operations much easier. ”Duo is a celebration of creative spirit. It is clear that the sisters revel in the one-of-a-kind individuality of each and every one of their customers who come to them looking for pieces that will express their own unique style. When explaining what they love about their work, they said, “It’s great to make a customer feel better when they walk out the door. ”