Holographic Studios is, in the words of its owner Jason Sapan, “a conundrum.” Walking by the East 26th Street store, one would never realize they are passing a house of holograms that has been there for decades. What is a hologram? “It’s sort of like a muffin pan,” Jason explained. “Although what we are pouring in isn’t batter, but light, and it is taking the shape down to the size of a light wave, which is half of a millionth of a meter across — that’s our pixel. So a hologram is not only three dimensional, but incredibly powerful in the data it is recording.” Jason’s career began as a child. His dad “designed the displays of technology for the phone system,” and when AT&T built the pavilion at the World’s Fair, he helped solder some of the wires. “I had lasers in my house from the early 1960s. I grew up with holograms, never thinking it would become my life’s work.” During the summer of 1968, Jason had his first paid job showing off his own holograms, and then made the decision to go professional in 1975. His original upstairs space was in Chelsea, but after a few years, he realized that a streetfront connection would be beneficial and made the move to his present location. Every year Jason tries to evolve “a little bit.” Rather than doing the same things over and over, he changes with the marketplace. “People are interested in different things, and it is incumbent upon me to recognize where the trend is going and to play to that.” Clients have included Andy Warhol, Bill Clinton, Isaac Asimov, the New York City Ballet, Mayor Ed Koch, sheiks, and countless other celebrities, as well as many Fortune 500 companies. Jason certainly had the clientele and ability to have grown into the corporate world, but when asked why he never chose to “go big,” his immediate response was, “I would lose the relationships that I have developed over the years. I am a big business, just in a small space. I love this lifestyle.”
Alessandra and Mario De Benedetti had never been in the restaurant business. She was a law professor and he was in finance - both living in Italy. When a passion burns inside you, however, and a desire to live in NYC is so strong, why not change careers and pursue your dream? This is exactly what the dynamic duo chose to do. Working alongside Elizabeth Roberts, architect extraordinaire, the team created a space built for dramatic floral arrangements and an enchanting atmosphere for dining. Alessandra combined her love of flowers by integrating them into the restaurant's splendid cocktails, specialty dishes and magnificent displays. In 2019, their dream finally became a reality as they opened the doors of Il Florista on West 26th Street.
Crossroads Trading Company now has almost thirty locations around the United States, but even in Manhattan they keep their original relaxed Bay Area vibe. The company began in Berkeley in 1991 and has since become a hub for recycling both men and women's clothing with the goal of helping the environment and working to eliminate waste. Locals are welcome to come in and sell their gently used garments for cash or credit... and while there, hopefully browse for something
If one were to close their eyes and walk into Hill Country, there is no doubt that in an instant they would know what kind of food was being prepared. At Hill Country, they take their barbecue very seriously. The food is prepared in their very own custom meat-smoking room, and everything is done in the style of Central Texas barbecue. The atmosphere is kitschy and relaxed, with live American music most nights of the week.
When Ashley Van Goehring, Hotel Giraffe’s director of sales and marketing, led me up to the rooftop bar as part of a tour of the entire building, I did not expect to find such a quiet nook. Despite being in the middle of the busy Flatiron district, the patio’s height and warm red brick border meant that the sky-high courtyard is reasonably silent. It is also beautiful: every inch appeared to be carefully designed with hanging plants, potted shrubs, and striped deck furniture that hinted at the hotel’s name. There is even a metallic giraffe statue in the corner, named after owner, Henry Kallan's granddaughter, Jesse. The seasonal rooftop does not remain quiet at night. Though the garden is only open to guests during the day, at night it turns into a cocktail bar, run by Bread and Tulips, the restaurant attached to Hotel Giraffe. The tucked-away space is also attached to the hotel’s private event room, which has a little roof terrace of its own. Ashley told us that the room had been used as Big’s apartment in the Sex and the City movie, and pointed out the little details that can be seen in some of the film scenes. The small attached patio shows just as much care and attention to detail as the larger rooftop bar, with potted flowers and warm, giraffe-inspired colors. Staring out at the sunny view, Ashley turned to me and said, “It’s nice to be reminded that this city is not just the place where I live. It’s a magical place. ”
Whenever Rebecca, a member of the Manhattan Sideways team, asked her glamorous college roommate from Arizona where she had bought whatever fabulous item of clothing she was wearing, the answer was always the same... Buffalo Exchange. Founded in 1974 by Kerstin Block in Arizona, it was one of the first used clothing shops to open in the country. The store offers its patrons a place to buy, sell, or trade second-hand garments so that they can find a new life in someone else's wardrobe. Today, Kerstin continues to run her company with the help of her daughter, Rebecca, and they have expanded to forty-seven stores nationwide. The company has maintained its funky, fun vibe and reasonable prices even as it has grown so large.