Although foreign missions and consulates are often hidden away behind locked doors in Manhattan, Argentina has opened its entire first floor to the public displaying the country's art, culture and natural beauty. The entranceway - easily missed among the restaurants and boutiques that dot the busy stretch of pavement between Fifth and Sixth Avenues - functions as a gallery and promotion center. For a serious diplomatic enterprise, the mood at the consulate was welcoming and lighthearted. When I arrived, a tango class was just finishing up, and I observed both foreigners and New Yorkers exiting the room together. Wandering around, first in the reception area, I found couches clustered around a coffee table covered with books about Argentina, and a station devoted to Argentine tourism. To one side of the room, an ornate staircase spiraled, one of the only reminders that the main purpose of the consulate lies elsewhere. I then walked into a beautiful wood-paneled room with a fireplace. On display was the work of Argentine photographer Lucia Fainzilber, her ultra-modern prints at odds with the nineteenth century aesthetic of the room.
The sign above the entrance to PizzArte promises 'Cucina Napoletana', making it clear what is at the heart of the establishment: Naples. The enormous red pizza oven found inside is imported from Naples, and everyone working at the restaurant hails from there too, making for an especially authentic experience. The space is narrow and has a distinctly modern feel to it. As the name suggests, the restaurant doubles as a gallery for contemporary art by Neapolitan artists. The idea of using a meal as an opportunity to engage with art is refreshing, and the perfect pizza dough feels like an artwork in itself.
Until 1971, the French Institute and the Alliance Francaise de New York were two separate entities - one for promoting French art, while the other was teaching the French language. The merger into one not-for-profit organization has been a great achievement for French culture in the city. Inside its beautiful Beaux Arts building, the French Institute Alliance Francaise teaches over 6000 students and offers events and film screenings. In addition, in the gallery space on the main floor, there are tables and comfortable seating for anyone who would like a quiet place to read or work for a short while. And if one is strolling by on a Saturday, as I was one day, they will find a couple serving savory and sweet flaky French pastries in the lobby.
Guy Vaknin and his wife Tali opened Beyond Sushi in July of 2012 with the goal of producing healthy, beautiful and earth-conscious food. After learning of the depletion of fish in our oceans – not to mention the health benefits of a meatless diet – Guy set out to be the “first to pioneer the fish-less sushi movement. ” He views “sushi as a vessel that carries the perfect amount of flavor to just grab it in one bite. ” He also praises sushi for its consistency, which gives him room to play around in creating interesting and perfect balances of vegetable's flavors and colors. When describing his extensive background in the restaurant industry, Guy told us, “I had a dream to cook since I was young. I’ve always loved food. ” He grew up on a Kibbutz in Israel - and came to New York after serving in the Israeli army - to help out in his father’s restaurant. He went on to work at numerous other restaurants in New York doing every possible position, and after a brief dalliance with computer engineering, returned to the food world by studying at the Institute of Culinary Education. Fresh out of culinary school, Guy became the executive chef at his father’s kosher catering company. When a request for a sushi station popped up, and knowing that meat and fish are restricted in some areas of the Jewish world, he decided he wanted to create something “cool and innovative - and not fish. ” It took two years to develop his vegetarian sushi, but after selling out at the Vegetarian Food Festival two years in a row, Guy decided to open a business on 14th street. Within three months - working solely with the help of his sushi chef - the growing popularity of his beautiful, healthy, and delicious food quickly enabled him to expand into the thriving company that Beyond Sushi is today. One of Guy’s main goals is to balance sustainability and accessibility to encourage people to choose the healthy option of Beyond Sushi, and the passion that sustains this goal is his creativity. Even now that he has grown Beyond Sushi into a consistently expanding company, Guy still spends around fifty percent of his time cooking, and loves adding new dishes to his menu. He thinks of his business expansion in terms of community impact and wants to be “as big as possible. "
Everything at Norma Kamali's eponymous store feels distinctive, from the layout to the designs of the clothes. In the years since the designer opened her first shop on 53rd street in 1968, she has carved out a style all her own. Her flagship store's aesthetic is striking - white walls, floor-to-ceiling mirrors, and fluorescent lighting that feels intentional and welcoming. Racks are placed at different locations throughout the store, showcasing Norma's three core collections - Activewear, Swimwear, and Kamali Kulture. The first includes Norma's iconic sweatsuits, which revolutionized women's activewear when the line appeared in 1984. The Swimwear collection prominently features the Bill Mio bathing suit, a rucked, old Hollywood-esque one-piece. Finally, the Kamali Kulture line was created so that a wider variety of women could enjoy Norma's signature designs; every item in the line is under one hundred dollars. The store also features sunglasses, including Norma's signature cat-eye shades. While being given a personal tour by Marissa, a representative of the Norma Kamali Brand, we learned that Norma's flagship location houses the Wellness Cafe, where women are invited to take a break from their shopping, sit down, and help themselves to some green tea and popcorn - sprinkled with Norma's own line of olive oil. On display is a "curation of products Norma loves, " including health snacks, supplements and weights. Marissa went on to explain that Norma frequently hosts events at the cafe featuring members of the medical community as well as tarot readers. "We invite people with a range of backgrounds and expertise, " said Marissa. Norma has achieved significant recognition in the fashion world and beyond, but many people who come into the store are merely drawn in by the display window. Customers stop by "whether they know that it's Norma Kamali or they're just curious, " Marissa told us. Though Norma's collections are featured in most major department stores, including her Fifth Avenue neighbors, this location on West 56th is the only one devoted exclusively to her. Because of their "small but mighty" status, Norma is able to keep a hand in everything that goes on at her boutique and wellness cafe: she styles the display window and chooses what clothing is showcased. Her virtual presence is strong as well: she narrates her own website, providing the stories behind various pieces of clothing. Towards the end of our time spent here, an exhilarating moment occurred when we had the pleasure of catching a glimpse of the grand lady, herself.