When we met Jo Laurie walking down 9th Street, she told us that she has been in the East Village for twenty years. Laurie describes her work as “lifestyle interiors” and specializes in both residential and hospitality. Her design firm is a fixture here in the village, its signature on a few familiar interiors including Nirvana, the Indian restaurant on Lexington Avenue, the Discovery Channel, and a variety of places in London, Sydney, and San Francisco.
Jo Laurie Design gained a storefront 2015. As part of these developments, Laurie started a new homeware line “for women by women,” featuring female designers creating products catered to female clients. Profits from the line go toward health care for women, because “it’s all gotta come full circle.”