This small, old-world neighborhood barbershop is loaded with personality. Everything about Barbiere is unique: the whimsical wrought-iron gate out front, the retro hair and shaving products along the walls, and the high-quality, old-fashioned service. When we poked our heads in to chat with the barbers and their clients—all seated in vintage leather chairs—they were proud to tell us that James Franco is among the celebrities that drop by for a haircut or a classic shave.
There are numerous barbershops and hair salons in the East Village, but I understood why the East Village Barbershop was so popular the second that I met Ruben, the owner. His charisma is infectious and his cheeky, humorous one-liners had me and the Manhattan Sideways photographer, Alex, grinning from the moment he began to speak. “I would have gotten my nails done if I knew you were coming, ” he joked before telling us about his extensive history as a barber, while expertly cutting a customer’s hair. He got his start in 1996 in Bayside, Queens and worked there for almost two decades before opening East Side Barbershop in 2013. When I asked him what sets him apart from other barbers, he replied, “My specialty is just being me. ” His customer, a young man named Steven, spoke up, telling me that he started going to Ruben just a couple months after he opened and has been visiting him for his haircut ever since. Ruben smiled and said, “I have the best customers who come here. This neighborhood is amazing – they’re not even my customers, they’re my friends. ” As Ruben continued to tell me about his life, how being a barber runs in his family and how he learned the art at a young age, three more people walked into the small shop. He greeted each person who came by warmly, including those who did not even enter the store: He yelled greetings at pedestrians who waved from the street. It was clear that for the blocks surrounding his store, Ruben is a celebrity. The gruff man from Queens continued joking around with both us and his customers, making everyone laugh with lines like, “Will you hug me? ” and “Imagine me with makeup... now forget about it. ” When a man on the street shouted a precocious quote back at him, he turned to us and said, “You see that? All the men around here think I look sexy. ” Meanwhile, he performed incredibly precise work on Steven, creating a perfectly straight line along his part. Afterwards, he finished by massaging Steven’s head with a hot mint oil towel. With a look of satisfaction he said to me, “I’m good at what I do and I don’t care about anybody else. ”
I was met by an eclectic, interesting selection of decorations as I entered Hairrari. There was everything from taxidermy to modern art, making it homey and welcoming in a very quirky way. Andy and Marcel, two of the employees, told me that the owner, Magdalena, does all the decorating herself. She picks up art and objects from anywhere and everywhere, including city antique stores and flea markets. “She doesn’t really plan anything, ” Andy said with appreciation, "She just picks up random stuff. " The two hairdressers clearly have a lot of respect for their employer, who is the sole owner both of the three Hairrari salons scattered throughout the city and the company “Manetamed. ” “It’s mom and pop-ish, ” they said. Madga is Polish-American, having moved to the United States when she was very young. She opened the first Hairrari in Brooklyn in 2012, and has since come out with her own brand of beard oil. I asked Andy and Marcel what it was like working in a neighborhood with so many hair salons and barbershops. Andy said that even though sometimes you get “salons next to salons” in the East Village, they still all manage to fill a niche and become busy around 5pm. Marcel added that their clientele travels not only from every part of the city, but also as far away as France and Germany. “It’s just everyone, ” Andy stated, including local professionals and students. Though they get a pretty even split between men and women, Andy pointed out that most of the people who stop in could be defined as “artistic. ” Marcel nodded and mentioned that they had seen a lot of beards. He told a story of how one gentleman stopped by with a beard down to his waist, asking to have it chopped off. Magda stiffened the entire beard using hairspray and then cut it off so it kept its shape, like a hair sculpture.
“The Community Man, that should be my tagline, ” Manny said, “My customers love me, and I love them. ”Having worked and cut hair at this location for seventeen years, it is no wonder that Manny is an established fixture in the neighborhood. When I asked him to tell me a little more about himself, he shared with me that he began his career at Barber School when he was seventeen years old and worked for two years before going to college to study psychology. After graduating, he went straight back to working. “I love it, ” Manny said, “working for yourself– - it’s the American dream, right? ”Manny’s Barber Shop is also one of the few places that still offer the old and classic razor and hot towel shave. “Old-school and clean. We change our razors every time, in front of the customer, ” Manny emphasized. “He can do any hair style, ” a customer chimed in. “Yeah and a nice facial massage too, ” Manny agreed. “We do scissor work and razors here. This art is disappearing quick. Nowadays people just use buzzers. ”
We had the pleasure of spending time at Joe's Bar in 2011 before Joe passed away and it closed down. Continuously operated for over one hundred years, Joe's even had a bowling alley down stairs in the early 1900's. Now, renamed to Josies, the bar is owned by the guy who also runs Sophie's. This was his favorite place to hang out years ago, and he has every intention of keeping the bar's "small town" feeling exactly the same. "The theme of this bar will be just that - a bar where people can play pool and listen to the juke box, " the contractor of Josies told us. Hopefully, the bar still remains as the neighborhood hangout that it was before Joe passed away - a place where moms came in the late afternoon for coffee with friends and babies and the locals drank at night.
Masami Hosono’s mother worked in fashion. Growing up in Tokyo, she always knew that she wanted to work in fashion herself, but something was missing: socializing. “I love to talk and meet people, ” she explained to me with an amicable smile. In a white, modern space with a rack of clothing on her left, Masami shared her story. When she turned eighteen, Masami met a “very great hairstylist, ” with whom she would work and learn for the next four years. Her passion for hair, style, music, and socializing ultimately led her to quit her job in Tokyo and board her very first plane to New York in 2012. “I was like, I don’t speak English, but I can cut hair, ” she recounted. “Maybe I can do it. ”The New York Masami had heard about back home could not compare to the one she arrived in. She told me, “Japanese people love New York City, but they only know cool fashion, cool hair, cool music. But there’s more good stuff, personality, freedom. ” One of the biggest surprises, but also most appealing aspects of the city, was its dynamic queer scene. “Being gay in Japan is very hard, ” Masami recalled. “I’m from Tokyo, and it’s a very conservative place. But in New York City, everything is mixed. The queer culture is amazing. ”Life in New York was, understandably, a big adjustment. With no place to live, Masami spent her first nights in a hotel, and her first days exploring the streets. But she took the challenges of a new country in stride by doing what she does best: cutting hair and meeting people. While Masami made a living by cutting hair in Williamsburg, she also offered free haircuts to make friends. “I just found people on the street, ” she said with a nostalgic laugh. “Like, ‘oh, they look cool. ' And I asked them, ‘Can I cut your hair? ’” Little by little, through about 400 free cuts a year, Masami began to learn English, and build a community of friends. “Musician clients would say, ‘I’m playing tonight, you should come. ’ So I go, and they introduce me to more musician friends. I met one designer because I cut his girlfriend’s hair, and he makes music videos, so he asked if I could do the hair for the music video. I’ve met so many very cool people who are musicians, artists, skateboarders... all these artists who can hang and make creative stuff together. ”In 2015, Masami moved from Williamsburg to the East Village to work at Assort International Hair Salon. There, she took the final leap: She told her boss she wanted to open her own store. In April of 2016, Masami and her boss went into business together as Creative Director and Founder, respectively, of Vacancy. Masami stressed the importance of collaboration in small business work: “I’m really happy to have the founder because I really can focus only on the creative side. It’s really important to have the creator and financial person separate. ”Vacancy is more than a just a hair salon; it is also a pop-up retail shop (with items designed by friends of Masami) and artist hang-out. While Masami’s hair clients come from far and wide (“Do you know the singer Rachel Trachtenburg? Yeah, I chopped off her hair”), Vacancy still maintains the vibe of a small, local business, while serving a massive and ever-expanding web of Masami’s friends. Masami’s haircut services have a very specific appeal. “My haircut style is not super fancy, ” she told me, “because when I came here, I met a lot of people on the street. They always have amazing hair, and I ask ‘Where did you get a haircut? ' and they say ‘Oh, I cut it myself. ’ So I do kind of DIY, very grungy, choppy, messy. ” Her cuts are still customizable: Vacancy offers hair designs in “a lot of crazy colors, ” from pink to blue and everything in between. Masami and her army of artistic friends will not be confined to the shop. In addition to haircuts, Masami collaborates with her friends to produce a number of visual and literary creative projects, to bring their art and vision to the general public. She edits and produces a blog (or “web journal”), which features interviews and photographs of all sorts of artists, from painters to sculptors to Instagrammers, whom she has met through cutting hair. She also produces a monthly radio show, Vacancy Radio, through which she introduces listeners to her musical friends (“People are at work like ‘What am I gonna listen to today? Vacancy Radio! ’”). Most recently, Masami has produced a zine (a self-published, miniature magazine) featuring her own hair and makeup designs and pictures by her friends in photography. She is currently working on a second zine. To bring everyone together, Masami often hosts “book and zine events” in the Vacancy space, where her friends can gather and share their work. “People can come and hang out and, well, drink, ” she added with a laugh. With so many friends and projects in her repertoire, one might think she would be ready to call it a day, but this is only the beginning of Masami’s vision for Vacancy. While she will always be cutting hair, Masami dreams of an entire Vacancy building just for artists. “I want a full coffee shop, and maybe a bar. I want shared studios where the artists can make art. We can have an exhibition. We can have a music studio downstairs and live shows. Like an art house. ”As she moves into the future, Masami Hosono makes sure never to lose sight of her roots. As she guided me on her journey from newcomer to centerpiece of New York’s artistic community, what became increasingly clear to me was her awareness of the potential that her prominence in a new country gave her to make change back home. No matter how well-known Masami’s work becomes, her queer identity has always been, and will continue to be, the center of her narrative. Masami has made the decision to return to Japan this summer, and potentially begin a regular practice of working in both countries. She has already booked an interview with a Japanese magazine and looks forward to bringing New York’s culture of openness back to her homeland in whatever ways she can. “When I have a magazine interview or work in Tokyo, I want to talk about it more, little by little, ” she said. “I will change the culture if I can. ”
Dating back to pre-Civil War days and formerly the St. Mark's Evangelical Lutheran church, this stately red brick structure has been a synagogue since 1940. A devastating piece of New York history happened in 1904 when a boat filled with 1200 German immigrant women and children from the original church perished in a fire on the East River. Today, it has a modern Orthodox congregation that offers services every day of the year.
“I’m not a chef. I am a scholar of nutrition and an idealist who loves health and happiness, ” proclaimed Angel Moreno, who left his home in Spain in the 1980s to embark on a voyage of self-discovery and to set up a chiringuito — the Spanish term for a cafe or juice kiosk — in the U. S. Before finding what he calls his “true purpose, ” Angel was a pilot. “But this was killing my heart, ” Angel said. He reevaluated his life and chose to pursue his aptitude for music. Though untrained, Angel had a good ear, a passion for playing the drums, and a desire to share music, poetry readings, and photography exhibits with the public. He came to open a handful of cafes and bars throughout Spain that were akin to laidback performance venues. Just as Angel planned to start a new venture in London, he met a master of Sufi (a form of Islamic mysticism). “This man was doing everything I wanted to do: yoga, traveling, and music. He was a fun guy. ” The guru made such a powerful impression that Angel followed him to the States, where he spent the next decade doing odd jobs, learning to practice Sufism, and waiting for the right time to start his chiringuito. As Angel puts it, the universe eventually led him to the ideal place. It had two rooms — one that would serve as the dining area and a second space that was used to educate others about nutrition, health, and assorted important subjects. At first, “I didn’t even know what kind of cuisine I was going to offer. ” But the teachings of Sufi, which focus on purity and wellness, inspired him to avoid anchoring himself to any specific type of cuisine. “Instead, I did international dishes and used my knowledge to adjust any recipe to incorporate organic ingredients and to be vegan or vegetarian. "Caravan of Dreams retains some of the elements of Angel’s first Spanish cafes, with daily live music and bright colors on the walls to spark joy in its guests. Yet the key component is the wholesome meals it serves. “Without health, we cannot be happy. ”