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Via Della Scrofa

Opening Hours
Today: 9am–7pm
60 East 4th Street
Via Della Scrofa Italian East Village

Via Della Scrofa describes itself as a "Little Italian Alimentari", a grocery store. It's stocked with everything that a homesick Italian could want.

Store manager Mattia gave us a tour (and treated us to an espresso). He explained that the owners previously had a restaurant, Via Della Pace, for 20 years on 7th Street, but it unfortunately was destroyed in a fire in Feburary 2022. After that, they opened a new Via Della Pace location on E 4th Street. The owners then got a deal to open the Italian grocery store up the block from the restaurant. Via Della Scrufo and Pace are named after two streets in Rome.

The grocery store opened in 2022, right after the pandemic, and is stocked with imported Italian products like cheeses, cookies, pasta, sauces and non-alcoholic drinks. The store also makes Italian sandwiches with ingredients like porchetta and prosciutto.

Although many customers are Italian, Mattia is always on the look out for new clients. ""I'm educating the neighborhood," he said, talking about introducing Americans to Italian foods like guanciale (an Italian cured pork product prepared from pig cheeks). "There are still a lot of people who are finding out about us, even though we've been here for almost two years now."

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Via Della Scrofa Italian East Village
Via Della Scrofa Italian East Village
Via Della Scrofa shelves Italian East Village
Via Della Scrofa Mattia Espresso Italian East Village
Via Della Scrofa 0874 Italian East Village

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Lost Gem
Pageant Print Shop 1 Bookstores Family Owned undefined

Pageant Print Shop

Pageant Print Shop’s entirely glass storefront bordered by light blue is instantly eye-catching and proudly displays the treasure within. Inside its bright, buttercream interior, an immense assortment of old prints and maps line every wall and fill neatly-labeled display racks. This sanctuary of beautiful historical pieces was created by Sidney Solomon and Henry Chafetz in 1946. It was originally one of the many second-hand book stores on Fourth Avenue, an area that was then known as “Book Row. ” Now under the leadership of Sidney’s daughters, Shirley and Rebecca, Pageant Print Shop primarily sells old prints and is thriving at its current 4th Street location. Having worked with historic pieces her whole life, Shirley knows how to get the best prints. She has amassed her impressive collection from antique book auctions as well as other various sources that she has built up over the years. Roger, who has been working at Pageant Print Shop for over a decade, told Manhattan Sideways that “what we are looking for are old books with the bindings broken that are really not in very good shape on the outside, but still have good quality prints, maps, or illustrations on the inside. ” Although they search for old books based on the contents within, the shop also sells the old bindings for creatives looking to make decoupage and other fun art projects. Pageant Print Shop is definitely a fixture in the East Village, and in the words of Roger, is “one of those neighborhood jams. ” They enjoy “a loyal group of people that have been coming here for eons, " tourists looking for something authentically New York City, and neighborhood people walking by. He told us that newcomers are often “surprised that they are able to buy a piece of history, ” and return for more of their authentic, beautiful, and historic prints. Pageant Print Shop is unique in its extensive, high quality, and affordable selection. Roger affirmed that “It’s going to be hard for you to find someone who has this kind of a collection at these kinds of prices — it’s just true. ”