Modernity is at the core of this trendy restaurant, gastro-hall, and bakery. With a progressive contemporary American menu, Union Fare offers customers a diverse assortment of food in a unique setting. Their large, open space is complete with a market, bakery, beer bar, cocktail bar, restaurant, and café that turns into a wine bar by night. Previously a Barnes and Noble, the high-ceilinged hall is now adorned with industrial light fixtures, brick walls, high tables, and reclaimed wood. As Will Kim, the owner of Union Fare, explained, the space is inspired by “the multiple layers of time and age that the landmark offered and the purpose of fusing superior hospitality within a casual, high energy setting.”
Union Fare is in the heart of Union Square and is looking to serve the sophisticated and diverse cosmopolitan crowd that congregates in the area. They place an emphasis on quality service delivered in a casual and fun environment. Union Fare’s specialties include a raw bar, charcuterie station, and a selection of gourmet baked goods. Their bakery is becoming well-known for its photogenic birthday cake cream-filled croissant. As Will shared with me, they are looking to establish themselves as an iconic establishment that serves their customers with “integrity, quality and joy.”
