After visiting Lady M’s location at Bryant Park, I was excited to stop by the original on the Upper East Side. I saw many of the same breathtakingly vibrant cakes and tarts lined up behind refrigerated glass, but the 78th Street spot also offers a selection of croissants, salads, and sandwiches. We heard from Ken Romaniszyn, the founder, that the savory lunch items work best at the founding store because regulars do not think of Lady M as a high end cake shop, but rather as a neighborhood café that has been around for years. “When we started, this was just a quiet little bakery,” he said. “In 2015, it’s very different.” Lady M now has multiple locations around the world. They just opened in Hong Kong and are looking forward to a new store in Boston.
Ken brings an extraordinary expertise to Lady M, as he is a graduate of Harvard Business School, but also attended the French Culinary Institute. "I like numbers," he stated simply, but he also appreciates beautiful desserts. Since opening his first retail shop in 2004 - named after Emi Wada, a family friend and baker in Japan - he has continued to expand into the Plaza and Rockefeller Center. He is also hoping to have a space in the new World Trade Center. Ken is proud to say that he might be the only business to exist in all three places. When I inquired about their kitchen, Ken told me that all of the New York baking is done in a 14,000 square foot space in Long Island City,
Lady M currently has forty-five to fifty cakes on its roster. Of those, there are five or six signature cakes that are always in stock. The others on display change with the seasons. When we were visiting in December, many of the cakes featured chestnuts for the holidays, having just taken the place of the pumpkin flavors. Ken's favorite, however, the strawberry shortcake, seems to be available throughout the year. Ken admitted that it makes him nostalgic for summers spent in Japan as a child.
Lady M is probably best known for its mille crepes cakes in which paper-thin crepes are piled high to create a creamy confection. Lady M can even make wedding cakes out of their signature mille crepes – in fact, this is what Ken recently chose for his own wedding cake. When I commented on how beautifully and consistently constructed every cake is, Ken smiled and stated, “This is what we do, so we do it well” - adding that since every cake is handmade, if it is not perfect, it is discarded.
It was also a delight to meet Sarah Altemeyer, Lady M’s brand new marketing director, who was eager to share a bit more about Lady M’s projects and plans for the future. She said that she is hoping to introduce bite-size cake samples, so that people can try more than one flavor during a visit. She also informed me of Ken’s plans to decrease waste: for example, the kitchen often has a lot of leftover egg whites, so they have started making Asian-flavored macarons (green tea, red bean, yuzu, etc.). Though they are not available for purchase, yet, there is a possibility that they might be in the not too distant future. Lady M also recently introduced its own tea brand and, finally, Lady M is bringing WiFi into each of its locations.
While speaking with Ken and Sarah, I was struck by how upbeat they are about the cake business. Smiling, Ken said, “We’re in the happy business." He gets to brighten people’s day with delicious food and help them out when they are most inclined to be in a good mood. Ken feels very fortunate and is quite confident in his industry's longevity: “This is not a craze,” he told me. “It’s forever. Cake is consistent – it’s nostalgia.”