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Live Live and Organic

Opening Hours
Today: 12–7pm
Wed:
12–7pm
Thurs:
12–7pm
Fri:
12–7pm
Sat:
12–7pm
Sun:
12–7pm
Mon:
12–7pm
Location
261 East 10th Street
Neighborhoods
Live Live and Organic 1 Health Food Health Products Vegan East Village

I have been a vegetarian for decades now, and I always welcome new information from those far more knowledgeable on the subject than I. Live Live has been my greatest discovery. In addition to being incredibly well versed on everything healthy, they are absolutely delightful to engage in conversation. Since 2002, Live Live has been “specializing in raw, organic, live and vegetarian health products.” They have a large selection of books, and the natural products that they provide for the face and body all smell and feel great, as their philosophy is “put things on your skin only if you can eat it.” From nuts, to dried fruits, to chips and chocolate, I have tried so many different raw snack foods that I have not had before and each one has been exceptional. Live Live is constantly looking for ways to improve lives as they travel all over the world to find the best items to stock their shelves. In addition, they have nutritional consultations, detoxification and fasting programs.

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Live Live and Organic 1 Health Food Health Products Vegan East Village
Live Live and Organic 2 Health Food Health Products Vegan East Village
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Live Live and Organic 6 Health Food Health Products Vegan East Village

More Vegan nearby

Lost Gem
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Avant Garden

I walked into Avant Garden and had the pleasure of sitting down with the owner himself, Ravi DeRossi. His name might seem familiar as he has become synonymous with trendy New York bars including Death and Co. and Amor Y Armargo on 6th Street. Avant Garden, a vegan restaurant that features only vegetables, is a jewel that he has added to his lengthy list of other establishments. Upon entering, the design was what captured my attention first. Every aspect is painstakingly selected by Ravi himself and this is hardly surprising given his background as a painter. He told me that he studied under his friend and mentor Igor Gorsky, an influential Greek painter in the abstract expressionist movement. Now, Ravi says, “opening bars and restaurants is my canvas. ”When I asked what was the recipe for his success, he said it was a lot of “dumb luck” and that he is “naturally suited to working a lot. ” In fact, he quoted Thomas Edison saying that it is “10% inspiration, 90% perspiration, ” and that his hard work has certainly gone a long way. Ravi opened his first business, Bourgeois Pig on East 7th Street (now on Macdougal), out of necessity. He was not making enough money as a painter to support himself. “I didn’t know how to do anything but paint and write, ” he said, and he loved to drink, so opening a wine bar seemed like a perfect plan. His idea was to use money from Bourgeois Pig to live off of and to paint in his free time. However, he found that it was “so much fun” running a wine bar that he kept on going. As for his other restaurants and bars, he told me, "I’ll be sleeping and something will come to my mind. ” These late-night inspirations have resulted in fifteen different places throughout New York and Brooklyn, as well as plans to open an Avant Garden in Los Angeles. The idea for a vegan restaurant has long been in the back of Ravi’s mind, inspired by a trip to a Buddhist Temple in India and his own on and off vegan lifestyle. In addition to opening Avant Garden, Ravi, a self-described “big animal rights guy, ” has jointly launched a non-profit called BEAST, which stands for Benefits to End Animal Suffering Today. Ravi only does things that he wants to do. His passion shines through every single detail of his restaurant, and he even went as far as saying that this is the place of which he is most proud. He is pleased with the fact that it is 100% cruelty free, “except to these guys, ” he said gesturing to the staff busily preparing the restaurant for that evening's diners. They all laughed. This is a place of great camaraderie, where there are none of the fake meats that are found at most vegan food spots, and the atmosphere is chic and warmly lit. When I was there, in the fall of 2015, the restaurant had only been open for about a month, and already Avant Garden had a crew of loyal followers, a testament to the menu. Its menu was created by Andrew D’Ambrosi, who moved to France after being Avant Garden's head chef during the restaurant's first few years. Ravi explained that he had originally found Andrew on Craigslist and hired him to work at his restaurant, Cienfuegos. When the itch came to open up a new place, Bergen Hill, in Brooklyn, Ravi began the search for a head chef. They used Andrew’s kitchen at Cienfuegos to test out the world-renowned chefs who wished to head the restaurant. Ravi shared with me that Andrew came to him and requested, "'Before you hire [anyone] let me make a tasting for you'... He blew thirty chefs out of the water. ” Andrew spent two years making vegan dishes at Bergen Hill and testing them as specials. "Each of his dishes is great, " Ravi proclaimed, adding "When I am at home, I dream of the Tomato Jam Toast. "

Lost Gem
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Caravan of Dreams

“I’m not a chef. I am a scholar of nutrition and an idealist who loves health and happiness, ” proclaimed Angel Moreno, who left his home in Spain in the 1980s to embark on a voyage of self-discovery and to set up a chiringuito — the Spanish term for a cafe or juice kiosk — in the U. S. Before finding what he calls his “true purpose, ” Angel was a pilot. “But this was killing my heart, ” Angel said. He reevaluated his life and chose to pursue his aptitude for music. Though untrained, Angel had a good ear, a passion for playing the drums, and a desire to share music, poetry readings, and photography exhibits with the public. He came to open a handful of cafes and bars throughout Spain that were akin to laidback performance venues. Just as Angel planned to start a new venture in London, he met a master of Sufi (a form of Islamic mysticism). “This man was doing everything I wanted to do: yoga, traveling, and music. He was a fun guy. ” The guru made such a powerful impression that Angel followed him to the States, where he spent the next decade doing odd jobs, learning to practice Sufism, and waiting for the right time to start his chiringuito. As Angel puts it, the universe eventually led him to the ideal place. It had two rooms — one that would serve as the dining area and a second space that was used to educate others about nutrition, health, and assorted important subjects. At first, “I didn’t even know what kind of cuisine I was going to offer. ” But the teachings of Sufi, which focus on purity and wellness, inspired him to avoid anchoring himself to any specific type of cuisine. “Instead, I did international dishes and used my knowledge to adjust any recipe to incorporate organic ingredients and to be vegan or vegetarian. "Caravan of Dreams retains some of the elements of Angel’s first Spanish cafes, with daily live music and bright colors on the walls to spark joy in its guests. Yet the key component is the wholesome meals it serves. “Without health, we cannot be happy. ”

Lost Gem
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Ladybird

At Ladybird, vegetables take center stage. According to Devante Melton, marketing director of DeRossi Global, Ladybird's parent company, “Instead of creating meat substitutes or serving dishes that propel that same kind of addiction to meat, we decided to create a vegetable bar that would be a sexy alternative without any of that pretense or exclusivity, ” Since 2016, Ravi DeRossi has been on a mission to turn his restaurants vegan - and change the way we think about meat. “New Yorkers are very, very dedicated to meat as a necessity, ” says Devante. “We go day-to-day in this kind of routine without actually understanding our food systems - what’s available, what’s produced locally. In doing so, we condition ourselves to believe that these things are necessary, but we don’t feel any need to lower our carbon footprint or create any environmental changes for us as a people. One way to do that is to go vegan. ”Ladybird’s aesthetic is a cross between one's rich great-aunt’s living room and a trendy bar. Gold-framed mirrors adorn the marble-patterned walls, while plants dangle from the ceiling. Customers sit in green velvet booths or at the mirrored bar and drink wine-based cocktails served in crystal punch bowls. The food evokes the same sort of airy opulence as the décor. Manhattan Sideways sat down to sample a variety of items from the menu: Beginning with The Reunion Ibis cocktail - In keeping with the bar’s theme, the drinks are named after birds - followed by some of the restaurants most favorite dishes: Three types of toast (avocado, cauliflower, and mushroom and onion), kale salad, baby corn, and melt-in-your-mouth fried eggplant. The star of the show was a beet and avocado ceviche, a dish that made us wonder why anyone ever bothered making ceviche with fish. That is, in the end, the goal: to engineer a new sort of culinary literacy, where one's taste buds are far too occupied to even consider missing meat.

More places on 10th Street

Lost Gem
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Housing Works

This bright and colorful West Village thrift shop is just one of the many businesses run by Housing Works, one of New York's highly regarded non-profits. Housing Works was founded in 1990 by members of ACT UP, an AIDS activist group that is dedicated to fighting the joint issues of homelessness and the AIDS epidemic. Their first thrift shop opened in Chelsea in 1992 and thirteen more have opened throughout the city since then, as well as a bookstore café in SoHo. At the height of the AIDS epidemic, the social stigma associated with those living with the virus or simply being LGBTQ+ resulted in thousands of individuals being denied the foundation of a stable living: housing. Whether it was from familial rejection or housing discrimination, more and more HIV positive people found themselves on the streets, and poverty, queerness, and AIDS soon became intrinsically linked. Recognizing this often neglected connection, the founders of Housing Works sought to create an organization that addressed this crisis. The non-profit is committed to ending the dual crises of homelessness and AIDS through relentless advocacy, the provision of lifesaving services, and entrepreneurial businesses that sustain their efforts. Luke, a member of the Manhattan Sideways team, sat down with the 10th Street store manager, Lauren Guttenplan, to discuss the community atmosphere forged in their shop. She mentioned, “Community feels very central to the mission. We’re not too far from Christopher Street and Stonewall, so many of our customers and volunteers have lost someone or have a personal connection to the cause. They like to know that the money they’re spending is going to help towards something good. ” Guttenplan also noted that many of their regular customers come in as frequently as once or twice a day, and that the staff, the majority of whom are volunteers, often know customers’ names. Some patrons will even make a point to shop on a day where they know when a particular volunteer is working. Guttenplan credits much of the success of the operation to the devotion of the volunteers, whom she describes as “the face of the store. ” The shopping experience is truly unlike many other in that there are opportunities for customers to become volunteers or get involved in local activism and protests. With a retail background and a degree in social work, Lauren finds Housing Works to be a perfect blend of her passions. The organization provides the unique opportunity to run a business and actually make a difference. She appreciates that with programs like job training, it is particularly satisfying to witness the impact of her work first hand. Because all of the merchandise sold in the stores is donated, each of the Housing Works shops also serves as a reflection of the surrounding neighborhood. The West Village shop, with plenty of natural lighting and exposed brick, features not only fun and unique clothing selections, but also many household items, including kitchen items, home décor, and even furniture. The store hosts a number of events, the biggest of which are the Best of Fall and Best of Spring sales.

Lost Gem
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Clash City Tattoo

When I walked into Clash City Tattoos, Baz was hunched over his station, completing a tattoo sketch. The space popped with bold red walls, brightly colored ink bottles, and large tattoo designs. One could not miss the almost human-sized bass in the corner if they tried – “some friends just like to come in and play the bass, ” Baz told me as he shrugged his shoulders. Music influences much more of this tattoo shop’s ideology than I could have anticipated. Named after Baz’s favorite band, the space encapsulates the idea that just as The Clash could play such a range of genres, so too could Baz’s tattoos encompass all kinds of people. “Lawyers and rockstars alike listen to The Clash, ” he elaborated, “and I want my tattoos to unite my customers, just as a single beat can unite different listeners. ”Baz first visited the United States in 1991 while working on a cruise ship and was immediately drawn to everything American – particularly the music, cars, and TV shows. Working in a comic bookstore, he was captivated by posters for Iron Man, Planet of the Apes, and an assortment of cartoon superheroes. He claimed it was the “solid black lines, bold colors, and clear forms” of comic art that lent it a unique and sophisticated artistic quality. Moreover, his mother’s admiration for surrealist painter Salvador Dali offered him an early penchant for the freedom of abstract art anchored in bold lines – the ideal forms for tattoo art. Clients coming into Clash City Tattoos have usually heard about the store and like to visit with an idea of what they want inked. While Baz and his team are exceptionally friendly, asserting that their store “is a place that you won’t have to be afraid to walk into, ” they are also honest with clients about which designs work and which simply do not. Equipped with a creative bent, the team mostly designs custom tattoos using clients’ ideas. However, when someone comes in asking for a "full bible verse on their little finger" or an arrangement of “a heart with four names in it, two wings on either side, and a crown on top in the size of a fist, ” the team knows when to say “this isn’t working; let’s fine-tune. ” What is more, they pay exceptionally close attention to each client’s pain tolerance. While some can manage three hours of inking in a go, others (like Baz’s wife, he laughs) only last ten minutes. I asked Baz about the most challenging tattoo he was tasked with designing. When the bass player of globally-renowned British band Muse, Chris, asked for a tattoo of his son’s name, Buster, in Disney font, Baz started thinking of ways to make the design more complex and unique. A few days later, Chris and Baz were hanging out with a group of friends, when Chris recounted a story about Buster. The young boy was playing with his toys at home when he ran straight into the corner of an table and cut his forehead. But he continued with his play as usual until Chris’ wife noticed a large gash on his head and rushed him to the hospital. Buster was unfazed. The story inspired Baz to draw up the tattoo that now decorates Chris’ right forearm – a smirking cartoon kid with boxing gloves over the name “Buster” in striking black font. Chris loved it. Looking at Baz’s journey thus far, it is easy to see how he has settled into a characteristic set of themes and motifs. Through space backgrounds, gypsy girls, cartoon superheroes, and more, Baz eventually reached a signature design – “pin-up girls with stuff in their hair, ” as he amusedly called it. I was thrilled to see his gorgeous side profiles of girls with complex forms – ships, octopuses, and more – wrapped in the locks of their hair. Baz’s artistic genius spans a wide range of imagery, fixed into his defining black lines and bold forms.

Lost Gem
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Three Lives and Co Bookstore

With its sharp corner spine, perpendicular window displays, and eye-catching red accents, the façade of Three Lives and Co. resembles an enticing book cover. Inside, caramel-colored shelves, a cozy patterned carpet, and warm lamps surround an assortment of handpicked reads. As the current owner, Toby Cox, put it, “just open the door and it’s a jewel box. ”Three Lives, which takes its name from the Gertrude Stein novel, was opened in 1978 by Jill Dunbar, Jenny Feder, and Helene Webb. Originally located on Seventh Avenue, the shop moved to the corner of 10th Street and Waverly in 1983. It has since remained a “small neighborhood bookstore, ” while the neighborhood has grown “to sort of become the world. ”Toby first stumbled upon the store on a visit from his home state of Rhode Island, where he sold books for ten years after graduating from Brown University. He was so in awe of the little shop that he sung its praises in the local Providence newsletter. Nine months later, he moved to New York to work as a book publisher, and for the next three years, he frequented Three Lives to “revel in the store. ”Then, “it all came together in a magical way. ” Toby asked Jill if she was interested in having him as an additional partner; Jill countered by offering Toby the business. In early 2001, Toby took over the store. Toby sees Three Lives as much more than a store selling books. To him, it is a vibrant community center — a place to “step off what’s going on outside those red doors, relax, unwind, have an easy chat with a staff member, and let go of all the pressure. ”