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Enchantments Inc.

424 East 9th Street
Enchantments Inc. 1 Herbal East Village

Nette, David, and Colman were three of the most welcoming witches we have encountered on the side streets of ​Manhattan. We met the trio at Enchantments, which is the oldest occult store in the city, having been established in 1982.

As we spoke, Colman carved a custom candle, David shelved books, and Nette hand-blended herbs, oils, and salts for the Magickal Apothecary. Incense wafted in the air, the floor sparkled with glitter, and a scrawny cat sprawled on top of a glass display case. As we listened to the witches talk about their work, we began to understand why many view Enchantments not just as a store, but as a sanctuary.

“We don’t do magic on people,” Nette emphasized, referring to the fact that they do not traffic in “black magick” or spells meant to exert control without consent. Our photographer countered with a question, “What if I feel I am the subject of a hex? What would you offer then?” Nette sighed. “Many customers come to us with problems of that type. The truth is that nobody can put a hex on you unless you have given them your power. In fact, laughter is one of the strongest banishment techniques because it can help you reclaim that power for yourself.”

Some people come to Enchantments because they are curious and want to browse the curated collection of occult supplies. Others are dealing with grief, loss, trauma or unforeseen challenges in their lives, and the witches on staff offer support and spiritual advice.

Colman noted, “I​t can be hard helping other people all day long, but it is fulfilling as well. We all support each other and are constantly collaborating to assist the folks who walk through our door. Often we offer supplies that simply help people calm and center themselves so that they can think clearly and make healthy decisions.” Nette then jumped in. “What we are really about is education, empowerment, and balance. The world can be a tough place to find spiritual fulfillment, and in many popular patriarchal religions, for instance, there is a lack of balance that drives people away. Here we encourage people to value and embrace themselves.”

Before we left, Colman showed us through the back of the shop to a small, cozy courtyard ringed with lights. He gestured to the chairs scattered around a firepit and explained that, weather permitting, this was a space for the occasional event or ceremony, often led by David, a Wiccan High Priest. On the way out, David summed up the philosophy of Enchantments and the community it helps to foster. “We don’t pretend to have all the answers to the questions and problems that life presents. However, we do feel that mysticism can be an important aid in your personal journey.”

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Enchantments Inc. 12 Herbal East Village
Enchantments Inc. 13 Herbal East Village
Enchantments Inc. 14 Herbal East Village
Enchantments Inc. 1 Herbal East Village
Enchantments Inc. 2 Herbal East Village
Enchantments Inc. 3 Herbal East Village
Enchantments Inc. 4 Herbal East Village
Enchantments Inc. 5 Herbal East Village
Enchantments Inc. 6 Herbal East Village
Enchantments Inc. 7 Herbal East Village
Enchantments Inc. 8 Herbal East Village
Enchantments Inc. 9 Herbal East Village
Enchantments Inc. 10 Herbal East Village
Enchantments Inc. 11 Herbal East Village

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