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Today: 11am–7pm
155 West 18th Street
City Cakes 1 Bakeries Cookies Specialty Cakes Chelsea

It is easy to pass by City Cakes, but if that happens, circle back and find it. The first time I went in, there were several regular customers squished into this tiny basement bakeshop, hotly debating their favorite cookie flavor, with the consensus being oatmeal raisin. I sampled the triple chocolate spice cookie, a sensational blend of chocolates and ground cloves. On a subsequent visit, we learned about the new breakfast cupcake, which was being highly praised and considered remarkable - a pancake-batter cupcake, topped with maple butter crème and fresh bacon bits. Owners Marc Matthias and Benny Rivera started this business as a custom cake studio in 2005. Due to demand, the two expanded the bakery and began selling directly to the public. Benny does the design, while Marc handles the cake construction and marketing. They are a great duo that shoots for non-traditional designs and superb flavors. The cakes are wondrous to look at and taste divine, but to indulge in any of their smaller treats is also heavenly. On any given Friday or Saturday, one can stop by to observe the cake assembly, but while there, it is essential to try something else - be it a classic chocolate chip cookie, a sugardoodle cookie, or a salted caramel cupcake.

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City Cakes 1 Bakeries Cookies Specialty Cakes Chelsea
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More Bakeries nearby

Lost Gem
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Dough Doughnuts

2010 was a big year for Fany Gerson. A native of Mexico City and a former pastry chef at Eleven Madison Park, she spent the spring and summer launching her business, La Newyorkina, which sells traditional Mexican ice pops and sweets. But as winter approached, business began to slow down, and a good friend of hers suggested that they open a doughnut shop together. Fany was skeptical at first—“Bed-Stuy didn’t seem like the obvious place for gourmet doughnuts”—but in spite of her reservations, she accepted the job. After long discussions with her business partner about textures and flavors, Fany set out to create the perfect old-fashioned doughnut, thick and hearty, but also light. “We wanted a doughnut that would taste good naked, ” she told me “and we knew it was all about the dough, hence the name. ” Finally, after endless tweaking and experimenting, Fany hit on the perfect recipe, and three weeks later, Dough opened its doors in Brooklyn. It was the beginning of a wonderful partnership. Throughout the fall and winter, Fany devoted most of her attention to Dough; as the weather grew warmer and doughnut sales declined, she had time to develop new flavors and recipes for La Newyorkina. But it has not always been easy to balance the two businesses, especially since Dough’s second location opened in the fall of 2014. “That first summer, ” Fany recalled, “the hot weather unexpectedly affected the doughnuts, and I had to adjust my recipe last-minute and work on La Newyorkina at the same time. ” She smiled, and added, “I don’t get a lot of sleep. ”But in spite of the difficulties, it is obvious that Fany loves what she does. She gave me a fascinating tour of Dough’s kitchen, enthusiastically pointing out where the dough rises and how the doughnuts are fried, about one minute on each side. “Most places make their doughnuts in the morning, ” Fany explained, “but we take it a step further. Our doughnuts are fresh and warm whenever you come in. ” Once the doughnuts are fried, they are ready for the final touch—the glaze. I was eager to ask Fany about this stage of the process, since Dough is known for its exotic flavors—some of its best sellers include hibiscus, mocha almond, and dulce de leche. “Inspiration is everywhere, ” Fany told me, “but a lot of my flavors come from my memories of Mexico. ” She invented the hibiscus flavor, for example, on a hot day when she was craving the refreshing hibiscus water that she used to drink back at home. “We needed a colorful doughnut, ” she told me, “but I didn’t want to use coloring. And it occurred to me that hibiscus has a beautiful natural color. ”Some of Fany’s flavors have become so popular that customers complain if she takes them off the menu. “We have a few flavors that rotate, but not many, ” she told me. “We have to give the people what they want, but we also try to keep it interesting. ” Some of Dough’s best-selling staples include salted chocolate caramel, café au lait, and nutella, although Fany’s personal favorite is the cinnamon sugar. “I also like the tart flavors, like passion fruit and tropical chile, ” she told me. “The glaze is a nice contrast to the richness of the doughnut. ”I was surprised to learn that, in addition to producing hundreds or even thousands of doughnuts each day, Dough runs a wholesale operation at night, selling doughnuts to nearby coffee shops and supermarkets. To keep the business running smoothly both during the day and at night, Fany estimates that Dough employs thirty or forty employees total. Dough has been hugely successful, and Fany told me that they will soon be opening another location in Manhattan. “It’s hard, ” she told me, “I’d like to see the business grow, but I’m hesitant to do franchises in other cities. ” Instead, she prefers to keep Dough personal, developing new products and flavors and expanding on a smaller scale. “We’re trying new things every day, ” she told me, “and we’re growing organically. ”After the tour, Fany led me out to Dough’s front counter. “Would you like to try one? ” she asked, and after a moment of deliberation, I chose the dulce de leche doughnut. The smooth caramel flavor of the glaze paired perfectly with the crunchy slivered almonds on top, but the best part, as I expected, was biting into the soft, airy dough, still warm from the oven.

Lost Gem
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The Protein Bakery

It is not always easy to satisfy a dessert craving and stay healthy. Baked goods are often packed with sugar and other unhealthy ingredients. At Protein Bakery, the Manhattan Sideways team found treats that were both delicious and healthy. Stephen Lincoln, the founder and owner, has designed his recipes to attract health-conscious customers who still want a tasty brownie, blondie or cookie. The black and white patterns on the wallpaper of the bakery help to create a room that looks slightly like an optical illusion, drawing intrigued customers (like members of the Manhattan Sideways team) into the store. Stephen began Protein Bakery in 1999 and opened this location on 19th Street in 2016. When we sat down to speak with him, we learned that while on his journey to lose weight, he found himself constantly looking for a healthy snack to satisfy his hunger. Unable to find one, he decided to create his own. While working as a fitness instructor, following a new fitness regiment, and eating his own healthy snacks, Stephen was proud to reveal that he had lost eighty-two pounds, and has continued to keep the weight off. Baking in the same kitchen since 1999. Stephen uses his own whey protein concentrate, which is "richer and better-tasting than a lot of other commercially-available protein powders. " All of the products used are gluten- and preservative-free. In order to add flavor to his snacks and pack in even more protein, Stephen will sometimes add walnuts, peanuts, and coconut. Though he started off locally, Stephen has expanded his product line and now ships across the world.

Lost Gem
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More places on 18th Street

Lost Gem
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Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”