Fucking Awesome
Fucking Awesome
420 East 9th StreetNew York, NY 10009
212 468 5962
The idea for the skateboard/streetwear brand Fucking Awesome (FA for short) started with professional skater Jason Dill. Henry, FA’s store manager, shared with Manhattan Sideways that Jason got the idea to start his own brand in the early 2000s, but first stuck to tee shirts and stickers for friends. Eventually, his brand was large enough to sell what FA is now known for—skateboards.
The company quickly became popular since it was exclusive – only “real” skateboarding shops could carry their boards. Though Jason opened his first location in Hollywood, not New York, he dreamed of having a location in the city. As a large portion of his skating career was in NYC, Jason wanted to build up the skating community for everyone here, according to Henry.
Ultimately, he found the perfect spot for his shop – a block from Tompkins Square Park, “where all
the skaters hang out,” and opened FA’s NYC location in 2021.