Squish Marshmallows – LOST GEM 2021
Squish Marshmallows – LOST GEM 2021
120 St. Marks PlaceNew York, NY 10009
Walking into Squish Marshmallows is like walking into one of those Saturday morning cartoons you remember from childhood, back when things were a little simpler and the wonder of sweets was the real meaning of life.
Katherine Sprung moved to New York City in 2006 and has since worked in various fields, lived the vampire lifestyle of a DJ, tried her hand at food blogging, and then one day, quite by surprise, she discovered a recipe for marshmallows. She began making them and found that she had a lot of fun doing it.
Finding that they were very well received at a work reunion dinner, Katherine decided to try her hand at selling them. She began on Etsy, branched out to markets, and opened Squish, named after a habit she had of muttering “squish, squish, squish” and digging her finger into her cheek when was bored. Now, with the fancifully charming artwork decorating the walls, sourced from friends of Katherine, and a plethora of marshmallow flavors, from S’mores and Rocky Road to “Peanut Butter Jelly Time,” it is a curious little love letter to the sweetness and joy of all that is squishy and cute.