I had heard about these baths for years, believe it or not, from my grandmother who lived nearby on Avenue A as a child. Needless to say, I was eager to have a look inside this spa that has been around since 1892. Upon entering, clients are given a key to the locker room, then told to take some towels and select a sauna... be it a Russian one that has a rock filled oven or an electrically heated redwood sauna. In addition, there is an aromatherapy room, a steam room and a Turkish room complete with cold showers. Other amenities include an ice-cold pool, a Swedish shower with cold-water jets, a sun deck, and a small cafe that serves an authentic Russian menu. Some on the list of treatments include a Swedish/Russian massage, Thai/Sports massage, the Platza Oak Leaf Treatment that involves being whacked with a bundle of soapy oak leaves and oil, or a Dead Sea Salt Scrub. Although I did not chose to venture past my guided tour of the baths, I did experience an old world, warm community with many foreign speaking clients.
This little urban oasis provides families and individuals acupuncture treatment for a wide range of ailments – infertility, stress, and muscular and skeletal pain. Husband and wife founding team Jill Blakeway and Noah Rubinstein have been a functional medical and media presence in the world of acupuncture for years, publishing a number of books, appearing on Bravo, CBS, The Today Show, and lecturing on the benefits of Chinese medicine.
For Rita Ewing, the process of moving into the wellness industry after co-owning a bookstore for ten years was an interesting one. “I had done a few creative things, ” Rita said. “I’d tried to get a couple of quasi-reality shows produced that never happened. ”When the bookstore’s lease was up, her and her partners decided it was time to transition into something entirely different. Through the process of elimination, and based on her degrees in nursing and law, she chose to foray into the wellness industry with the creation of Massage Envy. “My health care background was what initially brought me to the area of wellness, ” Rita said. “Then, realizing there was a lot of risk and liability in this industry, my legal background made it a little easier for me to understand what I was getting into. ”Rita is also passionate about social justice issues and advocates for people try to see police brutality and systemic racism from the perspective of black people, to try to understand the history of it, and to try to fix these broken systems that create the injustices. “I think what’s so essential is communication, oftentimes with those closest to you – For white people who have that one or two black friend or friends, and for black people who have that one white friend, to really talk about these issues and to listen. "This story was adapted from the W42ST article, "Rita Ewing doing business while black. ”
Naturopathica is a one-stop shop for healing and wellness. The modern, uncluttered storefront on 26th Street contains a vitality bar where customers can purchase tonics, elixirs, tinctures, teas, and cold-pressed juices – as well as simple coffee and specialty hot drinks including spiced hot chocolate, matcha lattes, and coconut kava lattes. Each blend serves a purpose, whether it is to aid with healthy, clear skin, balance natural immunity, or ease stress or joint pain. And there is a lot of room for customization: for instance, kombucha, coconut water, and any juice can be combined with a herbal tincture and a vitality shot. On the other side of the store, there are shelves of Naturopathica’s various skin care products and remedies. The back wall, the “Remedy Bar, ” has jars of loose tea for visitors who wish to continue their road to wellness at home. As Heather Neufeld, the spa director of the Chelsea location, pointed out, Naturopathica has a “360 degree approach to wellness. ”As we were walking through the space, Heather shared a bit of background on Barbara Close, the founder and CEO. After being trained in aromatherapy, Barbara decided to create skincare and herbal remedies to reduce inflammation in the body and skin. She got her start in the mid-1990s and has since gained a reputation in the wellness and lifestyle world, thanks in part to attention from celebrities, notably Martha Stewart. Her methods involve products that work with the body’s natural processes rather than against them. She opened her first Healing Arts Center in East Hampton and has had her products carried in over 450 renowned resort and day spas in North America. Heather spoke about the East Hampton center, mentioning that it “speaks to the heritage of the brand. ” Enter the Manhattan store, which opened in December 2015: the new, twenty-first century base for Naturopathica. The Vitality Bar is one of their new features, and Heather says that it has been a wonder for introducing people to the brand. “There’s a discovery point for everyone, no matter where you are on your wellness journey. ” Even those who just come in for a coffee and decide to try dandelion root tea instead have been aided by Naturopathica. After all, “Your gut has so much to do with your overall health. ” What many people do not realize upon their initial visit, myself included, is that Naturopathica is much larger than it appears. Walking through a door in the back, I discovered numerous treatment rooms. Each one was decorated with their signature blue, with some rooms containing "seperatory funnels" filled with colorful oils. In addition to the six rooms, there is a consultation area where therapists can have private conversations and share their thoughtful cards that give clients a step-by-step list of instructions. Around the corner, a calming meditation center was situated, with a peaceful projection of a night sky in the woods. The projected photography evolves, but the softly glowing candles and variety of mats and low seats remain constant. As Heather led me back to the front, she assured me, “We practice what we preach. ” Her enthusiasm for the culture that Barbara has created was apparent. “Everything is mindfully created. ”