Most business owners know how difficult it is to bounce back after being robbed. Makoto Wantanabe has done it twice and, ironically, has a thief to thank for the very birth of Tokio 7. Makoto was globetrotting in the early 1990s when he arrived in Southern California on what was supposed to be the penultimate stop on his tour. He befriended a homeless man and let him stay in his hotel room for the night, but Makoto awoke to find everything except for his passport was stolen. Stranded with no money and far from his home in the Japanese countryside, Makoto called one of his only contacts in the U. S., who worked at a Japanese restaurant in Manhattan. He scrounged up enough money for a bus ticket and was off. While in New York, Makoto felt that men’s clothing suffered from a lack of style. Having always had a knack for fashion, he knew he could change that but lacked the funds to open a store with brand new clothing. So, after several years of saving his wages as a waiter, he founded one of the first consignment shops in New York City. Tokio 7 now carries men’s and women’s clothes, with the overarching theme being, as Makoto says, that they are simply “cool. ” The clothes are mostly from Japanese designers and name brands with unique twists. In the store, clothing that has been donated with a lot of wear is labeled “well loved. ”Despite its importance in the community, the shop fell on tough times during the COVID-19 pandemic. To make matters worse, Tokio 7 was looted in the summer of 2020 and had 300 items stolen. When Makoto contemplated closing his doors permanently, longtime customers begged him to reconsider. Resilient as ever, he set up a small photography area in the back of the shop and sold a portion of his clothes online to compensate for the decline of in-person purchases. Reflecting on his journey, Makoto marveled at the whims of fate. Had he not been robbed all of those decades ago in California, he had planned to start a life in the Amazon rainforest
Crossroads Trading Company now has almost thirty locations around the United States, but even in Manhattan they keep their original relaxed Bay Area vibe. The company began in Berkeley in 1991 and has since become a hub for recycling both men and women's clothing with the goal of helping the environment and working to eliminate waste. Locals are welcome to come in and sell their gently used garments for cash or credit... and while there, hopefully browse for something
The space is fabulous at Billy Reid, furnished with vintage southern pieces and housed in an amazing Bond Street building. Billy began his fashion business in Alabama and opened up his inviting menswear enclave here in 2008. Soft flannel shirts, great suede boots, woven skinny ties, colorful bow ties, well-made blazers, beautiful striped shirts and more…I love everything about this boutique, and each time I stop by, I am inspired to make over the men in my family. Billy designs much of the clothing in the store (minus the Levi jeans). He has gorgeous fabrics to choose from for suits and sport jackets. And there is a tasteful selection for women, too.
“People gravitate towards Harlem, ” said Leon Ellis, the accomplished entrepreneur behind Harlem Underground. Leon Ellis grew up on the island of Jamaica and went to college in Alabama. He would often stay in New York over the summers as he sold Black history books door to door to pay for his education. Upon graduating, he chose to remain in Harlem permanently and embark on a bevy of intriguing business ventures throughout the 1990s, including a gaming store, Emily’s — a restaurant named after his mother — and a barbecue joint named for his father. Today, his clothing shop is surrounded by two newer ventures: Chocolat, a full-service restaurant, and Ganache Cafe, a coffee shop. His projects as a restaurateur aside, Leon felt that he wanted to “spread the word about Harlem all over the world. ” With the neighborhood already a recognizable name, when Leon would travel outside the city dressed in Harlem gear, many people wanted to know where he purchased his clothing. Thus, Harlem Underground began with a mission: “We look to create an image or projection of what Harlem is — its music, its culture, its people. ”The shop hires local designers to create merchandise that revolves around the “raw theme of Harlem NYC. ” To Leon, this is the essence of his success. “Our resources are developed here, and we expend those resources here. We embrace the Harlem community, and we believe it embraces us. ”(Due to the COVID-19 pandemic, after years of operating on 125th Street, Harlem Underground consolidated its locations and now remains open on Frederick Douglass Boulevard. )
Paul Stuart's flagship location commands the southwest corner of Madison Avenue, a 60, 000 square foot retail space dedicated to fine menswear. Established in 1938 by haberdasher Ralph Ostrove - and named after his son - Paul Stuart is committed to revitalizing and updating the classic American style. Continuing on with the family tradition, CEO, Michael Ostrove, explains that Paul Stuart is "an American interpretation of its Anglo roots, " those that stretch to London's famous Savile Row.
Ken Giddon likes to say that he went “from riches to rags” by leaving a career as a bond trader to reopen his grandfather’s men’s clothing store. Harry Rothman used to peddle his wares from a pushcart on Delancey Street in the 1920s before moving into a retail space. “He kind of created the concept of a discount clothing store, ” Ken remarked. Rothman's closed for a time after Harry’s death in 1985, but Ken revived the business a year later in a stunning, 11, 000-square-foot storefront on the corner of 18th Street in Union Square. “I love being on a side street. It gives us the ability to afford a bigger space while watching the movable feast that is New York walk by every day. ” Five years after the shop’s reopening, Ken invited his brother, Jim, to join him. “This is one of the true family businesses in Manhattan. ” The store, which carries both casual and formal attire from top designers, aims to make the shopping experience for men “as efficient and rewarding as possible. ” To this end, Ken and Jim scour the market, travel abroad, and attend numerous trade shows to find the best brands. “We try to provide our customers with that personal, small-town feel in the middle of the city, ” Jim said. Despite Rothman's more modern look and merchandise, the brothers strive to keep some core elements of their grandfather’s business alive, particularly by preserving his humble approach to owning a men’s retail store. As Harry used to say, “It’s not so serious what we do. We just sell pants for a living. ”
At times, living in Manhattan can become a bit chaotic – and it is at this moment when Muji feels like a breath of fresh air. So different from our busy and cluttered apartments, Muji is the epitome of minimalist class. There is no rhyme or reason to what items are carried and yet while there are a million trinkets to browse through, the atmosphere remains effortlessly crisp and clean. Everything is made in neutral colors and simple materials, and labeled with clear descriptions. After wandering around, I suddenly had the urge to go home and clean everything out of my closet and start fresh. The store has a calming and almost meditative effect on people. The vast variety of items includes furniture, clothing, home goods – and yet everything feels unified. Some of the hidden treasures can be found within the office supplies – pens that glide beautifully across the page and notebooks that rival moleskin for utility and sophistication, but at a fraction of the price. Even the clothes are in soft, soothing colors, but made from fine fabrics and sold at very reasonable prices. Step inside to escape the bustle of the city, and do not be surprised if you leave with a new toothbrush or a pair of slippers.
Amanda Dolan and Meagan Colby have a wild, wacky, sparkly, and generally outrageous sense of style. On 9th street, they fit right in. Spark Pretty, their pop-up shop turned permanent storefront, has garnered plenty of attention since opening in the East Village in September 2017. The Manhattan Sideways team was eager to learn more about the story behind the store, and so we caught up with Amanda and Meagan on a quiet Tuesday in January. After stepping inside, the term “visual lifestyle brand” will make perfect sense to even the most fashion-hapless visitor. Amanda and Meagan have transformed the space from floor to ceiling with a spectacular collage of posters, lights, memorabilia, and clothing that is a work of art in itself. The design is anything but random. It does not take long to realize that everything has been carefully curated to reflect a particular aesthetic from the 1970s, 80s, and 90s, and that when it comes to the clothing, a great deal of effort has gone into acquiring each vintage dress, pant, jumpsuit, skirt, jacket, and curated T-shirt. In fact, Spark Pretty is the result of a lifelong passion for iconoclastic style. Amanda, who grew up in Greenwich, CT, stuck out among her peers who dressed in the "latest shades of beige. " She cites childhood visits to thrift shops with her grandmother as one of the reasons she enjoys looking different. Meanwhile, in California, Meagan made fashion statements of her own, whether it was with purple hair, piercings, or a pair of oversized dad jeans. The two women agree that they were lucky. They always knew who they were and what they wanted to wear to reflect their personalities. Careful not to come off as shaking their fingers at the younger generation, the pair insist that searching for buried treasures in bins and boxes helped them hone their personal style in a way that has become less common in the internet age. "Sometimes you don’t know what you are looking for until you find it, " Meagan admitted. The two friends first met as stylists working at Betsey Johnson, but when the retail chain filed for bankruptcy, they decided to strike out on their own. As part of their inventory at Spark Pretty, they have a selection of one-off items from the Betsey Johnson showroom. Both women agreed that working at Betsey Johnson was their "apprenticeship. " After over fifteen years of friendship, road trips, and shopping, the Spark Pretty brand was born. Now, along with in-house designer Thomas Knight (whose custom work has appeared on Usher, Lady Gaga, Madonna, and Rihanna), they are sharing their treasures with the world. During our conversation, something else became clear: Amanda and Meagan are committed to the East Village community. When it came time to decide on a permanent location, they discovered that 9th street made perfect sense. For one, it is a great shopping street with funk that fits the Spark Pretty vibe. More than that, they immediately recognized that it is a real neighborhood with a "tight knit family of fellow small business owners, " the type of place where they can plant real roots. That is not to say that running the store is easy. Even if their work is a labor of love, there is still plenty of labor involved and Amanda and Meagan have set high expectations for themselves. “9th Street is magical, ” said Amanda. "This is our little jewel box. "