Paul Stuart's flagship location commands the southwest corner of Madison Avenue, a 60, 000 square foot retail space dedicated to fine menswear. Established in 1938 by haberdasher Ralph Ostrove - and named after his son - Paul Stuart is committed to revitalizing and updating the classic American style. Continuing on with the family tradition, CEO, Michael Ostrove, explains that Paul Stuart is "an American interpretation of its Anglo roots, " those that stretch to London's famous Savile Row.
Beer Culture opened in the summer of 2013, offering beer, cider, whiskey, and bottled sodas. Customers can come in to pick up a bottle – or growler - of beer to take home, or grab a seat at the bar to chat with the friendly staff while noshing on some charcuterie. The record player behind the bar is usually going and if the owner, Matt Gebhard, and bar manager, Peter Malfatti, are around, they are bound to strike up a conversation and offer to guide patrons through their extensive beer selection. The beers are organized by region. The first door of their huge, glass-front fridge is full of beers from New York State, while the second is full of east coast beers, and the third and fourth is full of central and west coast beers. A bit further back into the room is their international fridge, proudly boasting selections from the UK, France, and three shelves worth of Belgian beers. For patrons who just want a nice, cold, familiar beer, grandpa's fridge is the place to go. Customers often mistake the old Kelvinator across from the bar as a prop and are always surprised when they open it up and realize that it works and that they recognize all of the brands inside of it. Matt included grandpa's fridge because he thinks that there is a place for all beers (except lite ones, which are not sold on the Beer Culture premises) and that some brands hold emotional value for customers. True to its name, the beers in the old Kelvinator are those that Matt had seen in his own grandfather's fridge growing up. Matt's first true exposure to beer and its culture was during a year he spent studying abroad in Belgium. When he came back home to upstate NY, Matt was nineteen and decided to pursue his newfound passion by working in a local Belgian brewery. He remained here for a few years until he met Peter, his future bar manager, who was living in Rochester, NY. Before opening their own place, Matt came to Manhattan and worked in a Belgian bar in Midtown. Although he enjoyed it, Matt told us that he wanted to do things his own way and fulfill his vision of what a bar should be. The bar that these two terrific guys opened is one that is dedicated to the simple, comfortable and unpretentious beverage that they adore. Nestled between Eighth and Ninth Avenue in a residential part of 45th Street, Beer Culture, is a hybrid bar and bottle shop offering its customers over 500 different types of beer. Although at the time of this write-up, Beer Culture had been around for less than a year, both Matt and Peter already feel like part of the block. As Matt stated, "We pride ourselves in being an establishment of beer nerds, not beer snobs. "
After eleven years in her Noho location, Executive Chef and Food Network star Alex Guarnaschelli opened Butter in the Cassa Hotel, a Midtown twin to her well-known restaurant. Shaped by Guarnaschelli's own travels and time spent working abroad, the attractive dark wood restaurant with comfortable booth seating, is American but with the requisite global touches and ingredients expected of fine dining. When Chef Guarnaschelli isn't filming, she is in the kitchen, on the line, adding her fine touch into every aspect of the cooking. As members of her staff shared with us, Alex is dedicated to bringing fresh and simple ingredients together in beautifully crafted dishes. On a rare and special night out with just my husband and daughter, I could not pass up the opportunity to bring my butter-loving girl to this dining experience. Since she has always considered the dairy treat to be its own food group, I had the highest hopes for the meal - particularly the bread basket - which did not disappoint. The warm Pullman-style rolls with the house-made butters (a plain with a hint of sour cream for richness, and an herb that was light and lovely) were out of this world. All three of us agreed we could leave satisfied just from that - and a spicy cocktail, of course (the Ghost Margarita) But we powered ahead sharing the burrata salad. The creamy burrata with garden-fresh tomatoes was divine and the ribeye steaks that my husband and daughter ordered were cooked perfectly and sat atop smashed purple potatoes. And, as a vegetarian, I always keep an eye out for restaurants working to develop unique, hearty main courses. The charred coconut milk-soaked cauliflower was much appreciated. We finished things off, in case one thought we had already indulged ourselves sufficiently, with the raspberry beignets accompanied by a vanilla dipping sauce. If the name of this restaurant alone does not have one's mouth watering, I am sure that it is now!
Just off of Ninth Avenue is a small cookie shop called Schmackary's, and wow, what a crowd it continues to attract at almost any hour or day of the week. Stepping inside feels like being transported into a Norman Rockwell painting – familiarly and authentically American. The shop is neatly decorated with baby blue pinstripes and a wall of colored glass that separates the kitchen from the eating area. The vibe is calm, warm, and welcoming, just as owner Zachary Schmall intended it to be when he opened his first brick-and-mortar in 2012. Zach came to the city as an aspiring Broadway actor but began his career in marketing. In order to de-stress, Zach would come home to his apartment and bake cookies, often experimenting with different flavor combinations. His friends would try his creations and after a while, they began encouraging him to sell them. Zach took a risk, and eventually, what he had seen as a modest pipe dream became his livelihood. Hailing from the Midwest, when it came time to start his own business, Zach made sure that customers were his top priority. While I was chatting with him, he told me that his approach was first and foremost based on providing the customer with warm and personable service. On a daily basis, he makes certain that his staff is not "anonymous and apathetic, but rather people who others strolling in might want to have as friends. " Since his success stems from word of mouth and social media, Zach has shown that prioritizing the customer pays off. Zach credits part of Schmackary's reputation as a "hidden gem in the heart of Broadway" to the store's location a couple of steps away from the main drag. He loves his 45th Street address, especially because of his strong connection to the theater community, and wants to keep that same side street feeling as he makes plans to expand. He further explained, "Being slightly removed from the avenue bustle gives Schmackary's a more intimate vibe, whereas a main street location would feel more exposed and less familial. "Schmackary's, called "the unofficial cookie of Broadway, " offers a rotating menu of 45 different flavors of cookies. On one visit, I bit into the moist, but crunchy around the edges, Caramel Apple Crisp and was hooked. A coffee-crazy friend of mine, who had tagged along with me that day, said their coffee was top-notch – yet another reason to come back to visit Schmackary's. On a subsequent visit with members of the Manhattan Sideways team, they sampled several other amazing cookies, including The Monster filled with peanut butter, M& Ms, and raisins. And on yet another day when we were stopping by to take photos, it happened to be when Broadway Bakes was taking place - the annual fundraiser that Schmackary's holds for Broadway Cares, the nation's top AIDS fundraising and grant-making organization. During this week, some of the theater district's biggest stars volunteer their time to stand behind the counter and serve customers. When we showed up, the line was down the block. Little did we know that everyone was waiting to have their picture taken with Audra McDonald in exchange for a donation. A serendipitous moment as Zach brought us to the front of the line to meet her. Needless to say, everyone was quite pleased that I had taken them to this sweet oasis. Learn about Schmackary's vision to franchise throughout the US in the W42ST article, “After 11 Tasty Years in Hell’s Kitchen, Schmackary’s Broadway Bakery Sets Stage for Nationwide Expansion. ”
A traditional Irish bar, The Perfect Pint has an impressive variety of beers on tap - forty to be exact. Gold lettering and dark woods are reminiscent of British pubs and give the bar a warm and homey feeling. Inside, beer-themed decor reigns supreme, with the tap knobs as faucet handles and re-vamped kegs as the base for bar stools. Sandwiched between the two black-and-white pictures of the old Guinness wagon is a flat-screen TV, the perfect juxtaposition of the Irish bar culture with that of today. The hidden gem, however, is the rooftop bar. Going up the three flights of stairs, we found outdoor seating overlooking 45th Street. Bookended by exposed brick walls and a thatched roof, it can easily transport one back to a quaint Irish village. Below the cast-iron gas lamps, guests sit at tables made from old casks of beer that showcase international coins, beer memorabilia, and other odds and ends. Even the bathrooms are consistent with the theme.
Located beneath a rental apartment building lies Gotham West Market, a space that is home to a variety of food vendors and a kitchen supply store. The restaurants offer a good variety ranging from American fare to Mexican, Spanish, Japanese, and, of course, a coffee shop. The interior is spacious with large windows flooding the concrete floors with light. Although only in their infant stages, crowds have already been seeking them out, where both on the weekends and after business hours the Market comes to life. I have enjoyed stopping by here both with friends on a bike ride, or while walking with the Manhattan Sideways interns. On one occasion, the students tried the albondigas (lamb meatballs) from El Colmado, a Spanish eatery, and watched, enthusiastically, as the chef prepared the bone marrow brulee at Cannibal for us to sample and photograph. This dish was certainly a first for Maria and Lauren, and they marveled at how the plate was so beautifully presented with the bone marrow served in the bone on a long plate with two pieces of toast and some greens on the side. They were giggling as they scooped the bone marrow onto the bread and topped it with the lettuce. And as we get ready to launch 45th Street, Choza Taqueria is getting ready to open. In 2017, we were able to return to sample their tacos and tamales. Gotham West Market has made Hell's Kitchen a dining destination, offering something suitable for every palette and time of day. The Market offers Hell's Kitchen residents – especially those living right upstairs – a great place to come together and enjoy some of New York's notable cuisine.
The Maravel Arts Center is the home for Rosie O'Donnell's arts education organization, dedicated to providing as many underprivileged children as possible with a theater experience. Rosie's Theater Kids (RTK) also provides mentoring and academic guidance for its students, in an effort to help them to succeed on the stage and in the classroom. Offering both in-school and on-location programs, RTK serves approximately 1, 900 attendees each year. We felt fortunate to be able to tour the Maravel Arts Center that had been built in 2007 after gutting the decrepit building that stood there before. Today, this updated space is filled with studios and study rooms to accommodate the specially chosen 165 students who come each day. They head here after school to take tap classes, vocal lessons, and do homework with an on-site tutor. The building has a performance studio, two dance studios, a music studio, practice rooms, dressing rooms, a study room, a cafe and, to top it all off, a rooftop garden. Rosie's Theater Kids flourish because of the community that they form at Maravel. Throughout their years at the Center, kids take classes together, foster friendships, as well as develop a passion for the arts. Regardless of what they choose to pursue in the future, RTK prepares its students for life beyond Maravel's doors, providing them with SAT tutoring and help with the entire college process. In addition, each graduate is presented with a new computer. Located a couple of blocks from some of Broadway's most famous theaters, Rosie's Theater Kids do not have to look far to find inspiration for their artistic endeavors.