Discover Sushi

New York has more than its fair share of yakitori houses and sushi bars, but this Japanese transplant is concerned with presenting Teishoku, or home-style cooking, to its American diners. Since 1958, Japan has been fortunate enough to have access to this chain's nourishing, traditional fare, where a "healthy body and mind" are top priority. Throughout Asia, there are over three hundred Ootoya restaurants, and as of 2012, New Yorkers can dine in the light, airy interior of their elegant US flagship restaurant on 18th Street or their latest addition on 41st.

Guy Vaknin and his wife Tali opened Beyond Sushi in July of 2012 with the goal of producing healthy, beautiful and earth-conscious food. After learning of the depletion of fish in our oceans – not to mention the health benefits of a meatless diet – Guy set out to be the “first to pioneer the fish-less sushi movement. ” He views “sushi as a vessel that carries the perfect amount of flavor to just grab it in one bite. ” He also praises sushi for its consistency, which gives him room to play around in creating interesting and perfect balances of vegetable's flavors and colors. When describing his extensive background in the restaurant industry, Guy told us, “I had a dream to cook since I was young. I’ve always loved food. ” He grew up on a Kibbutz in Israel - and came to New York after serving in the Israeli army - to help out in his father’s restaurant. He went on to work at numerous other restaurants in New York doing every possible position, and after a brief dalliance with computer engineering, returned to the food world by studying at the Institute of Culinary Education. Fresh out of culinary school, Guy became the executive chef at his father’s kosher catering company. When a request for a sushi station popped up, and knowing that meat and fish are restricted in some areas of the Jewish world, he decided he wanted to create something “cool and innovative - and not fish. ” It took two years to develop his vegetarian sushi, but after selling out at the Vegetarian Food Festival two years in a row, Guy decided to open a business on 14th street. Within three months - working solely with the help of his sushi chef - the growing popularity of his beautiful, healthy, and delicious food quickly enabled him to expand into the thriving company that Beyond Sushi is today. One of Guy’s main goals is to balance sustainability and accessibility to encourage people to choose the healthy option of Beyond Sushi, and the passion that sustains this goal is his creativity. Even now that he has grown Beyond Sushi into a consistently expanding company, Guy still spends around fifty percent of his time cooking, and loves adding new dishes to his menu. He thinks of his business expansion in terms of community impact and wants to be “as big as possible. "

New York has more than its fair share of yakitori houses and sushi bars, but this Japanese transplant is concerned with presenting its American diners with Teishoku, or home-style cooking. This chain, which opened in Japan in 1958, features nourishing, traditional fare, where a "healthy body and mind" are top priority. Throughout Asia there are over three hundred restaurants, and as of 2012, New Yorkers can dine in the light, airy interior of their elegant US flagship restaurant.

Amber Upper West relocated from Columbus Avenue to this dimly lit, intimate side street enclave in 2015. A wood-beamed ceiling and whitewashed walls are organically accented with well-illuminated hanging plants and a graphic, black and white tree painting. With a menu featuring a large selection of rolls, grilled dishes and sushi to be shared in either the conventional dining space or well-stocked bar, this side street gem offers more than just lovely decor.

Guy Vaknin and his wife Tali opened Beyond Sushi in July of 2012 with the goal of producing healthy, beautiful and earth-conscious food. After learning of the depletion of fish in our oceans – not to mention the health benefits of a meatless diet – Guy set out to be the “first to pioneer the fish-less sushi movement. ” He views “sushi as a vessel that carries the perfect amount of flavor to just grab it in one bite. ” He also praises sushi for its consistency, which gives him room to play around in creating interesting and perfect balances of vegetables' flavors and colors. When describing his extensive background in the restaurant industry, Guy told us, “I had a dream to cook since I was young. I’ve always loved food. ” He grew up on a Kibbutz in Israel — and came to New York after serving in the Israeli army — to help out in his father’s restaurant. He went on to work at numerous other restaurants in New York, covering every possible position, and after a brief dalliance with computer engineering, returned to the food world by studying at the Institute of Culinary Education. Fresh out of culinary school, Guy became the executive chef at his father’s kosher catering company. When a request for a sushi station popped up, and knowing that meat and fish are restricted in some areas of the Jewish world, he decided he wanted to create something “cool and innovative — and not fish. ” It took two years to develop his vegetarian sushi, but after selling out at the Vegetarian Food Festival two years in a row, Guy decided to open a business on 14th street. Within three months — working solely with the help of his sushi chef — the growing popularity of his beautiful, healthy and delicious food quickly enabled him to expand into the thriving company that Beyond Sushi is today. One of Guy’s main goals is to balance sustainability and accessibility to encourage people to choose the healthy option of Beyond Sushi, and the passion that sustains this goal is his creativity. Even now that he has grown Beyond Sushi into a consistently expanding company, Guy still spends around 50 percent of his time cooking, and loves adding new dishes to his menu. He thinks of his business expansion in terms of community impact and wants to be “as big as possible. "

It was such a pleasure to walk into Rasa and happen upon the lovely owner and manager, Camie. She was very friendly and excited to talk about this restaurant so dear to her heart. The cuisine at Rasa is Malaysian, though they also serve sushi, making for a unique menu that we have not yet seen before on the side streets. Camie came to New York City thirty years ago, having previously owned another restaurant, and opened Rasa in December of 2013. Her idea behind Rasa was to create a place for everyone to enjoy Malaysian comfort food, which she thought the area was lacking.