Most business owners know how difficult it is to bounce back after being robbed. Makoto Wantanabe has done it twice and, ironically, has a thief to thank for the very birth of Tokio 7. Makoto was globetrotting in the early 1990s when he arrived in Southern California on what was supposed to be the penultimate stop on his tour. He befriended a homeless man and let him stay in his hotel room for the night, but Makoto awoke to find everything except for his passport was stolen. Stranded with no money and far from his home in the Japanese countryside, Makoto called one of his only contacts in the U. S., who worked at a Japanese restaurant in Manhattan. He scrounged up enough money for a bus ticket and was off. While in New York, Makoto felt that men’s clothing suffered from a lack of style. Having always had a knack for fashion, he knew he could change that but lacked the funds to open a store with brand new clothing. So, after several years of saving his wages as a waiter, he founded one of the first consignment shops in New York City. Tokio 7 now carries men’s and women’s clothes, with the overarching theme being, as Makoto says, that they are simply “cool. ” The clothes are mostly from Japanese designers and name brands with unique twists. In the store, clothing that has been donated with a lot of wear is labeled “well loved. ”Despite its importance in the community, the shop fell on tough times during the COVID-19 pandemic. To make matters worse, Tokio 7 was looted in the summer of 2020 and had 300 items stolen. When Makoto contemplated closing his doors permanently, longtime customers begged him to reconsider. Resilient as ever, he set up a small photography area in the back of the shop and sold a portion of his clothes online to compensate for the decline of in-person purchases. Reflecting on his journey, Makoto marveled at the whims of fate. Had he not been robbed all of those decades ago in California, he had planned to start a life in the Amazon rainforest
Crossroads Trading Company now has almost thirty locations around the United States, but even in Manhattan they keep their original relaxed Bay Area vibe. The company began in Berkeley in 1991 and has since become a hub for recycling both men and women's clothing with the goal of helping the environment and working to eliminate waste. Locals are welcome to come in and sell their gently used garments for cash or credit... and while there, hopefully browse for something
The space is fabulous at Billy Reid, furnished with vintage southern pieces and housed in an amazing Bond Street building. Billy began his fashion business in Alabama and opened up his inviting menswear enclave here in 2008. Soft flannel shirts, great suede boots, woven skinny ties, colorful bow ties, well-made blazers, beautiful striped shirts and more…I love everything about this boutique, and each time I stop by, I am inspired to make over the men in my family. Billy designs much of the clothing in the store (minus the Levi jeans). He has gorgeous fabrics to choose from for suits and sport jackets. And there is a tasteful selection for women, too.
“People gravitate towards Harlem, ” said Leon Ellis, the accomplished entrepreneur behind Harlem Underground. Leon Ellis grew up on the island of Jamaica and went to college in Alabama. He would often stay in New York over the summers as he sold Black history books door to door to pay for his education. Upon graduating, he chose to remain in Harlem permanently and embark on a bevy of intriguing business ventures throughout the 1990s, including a gaming store, Emily’s — a restaurant named after his mother — and a barbecue joint named for his father. Today, his clothing shop is surrounded by two newer ventures: Chocolat, a full-service restaurant, and Ganache Cafe, a coffee shop. His projects as a restaurateur aside, Leon felt that he wanted to “spread the word about Harlem all over the world. ” With the neighborhood already a recognizable name, when Leon would travel outside the city dressed in Harlem gear, many people wanted to know where he purchased his clothing. Thus, Harlem Underground began with a mission: “We look to create an image or projection of what Harlem is — its music, its culture, its people. ”The shop hires local designers to create merchandise that revolves around the “raw theme of Harlem NYC. ” To Leon, this is the essence of his success. “Our resources are developed here, and we expend those resources here. We embrace the Harlem community, and we believe it embraces us. ”(Due to the COVID-19 pandemic, after years of operating on 125th Street, Harlem Underground consolidated its locations and now remains open on Frederick Douglass Boulevard. )
Everything at Norma Kamali's eponymous store feels distinctive, from the layout to the designs of the clothes. In the years since the designer opened her first shop on 53rd street in 1968, she has carved out a style all her own. Her flagship store's aesthetic is striking - white walls, floor-to-ceiling mirrors, and fluorescent lighting that feels intentional and welcoming. Racks are placed at different locations throughout the store, showcasing Norma's three core collections - Activewear, Swimwear, and Kamali Kulture. The first includes Norma's iconic sweatsuits, which revolutionized women's activewear when the line appeared in 1984. The Swimwear collection prominently features the Bill Mio bathing suit, a rucked, old Hollywood-esque one-piece. Finally, the Kamali Kulture line was created so that a wider variety of women could enjoy Norma's signature designs; every item in the line is under one hundred dollars. The store also features sunglasses, including Norma's signature cat-eye shades. While being given a personal tour by Marissa, a representative of the Norma Kamali Brand, we learned that Norma's flagship location houses the Wellness Cafe, where women are invited to take a break from their shopping, sit down, and help themselves to some green tea and popcorn - sprinkled with Norma's own line of olive oil. On display is a "curation of products Norma loves, " including health snacks, supplements and weights. Marissa went on to explain that Norma frequently hosts events at the cafe featuring members of the medical community as well as tarot readers. "We invite people with a range of backgrounds and expertise, " said Marissa. Norma has achieved significant recognition in the fashion world and beyond, but many people who come into the store are merely drawn in by the display window. Customers stop by "whether they know that it's Norma Kamali or they're just curious, " Marissa told us. Though Norma's collections are featured in most major department stores, including her Fifth Avenue neighbors, this location on West 56th is the only one devoted exclusively to her. Because of their "small but mighty" status, Norma is able to keep a hand in everything that goes on at her boutique and wellness cafe: she styles the display window and chooses what clothing is showcased. Her virtual presence is strong as well: she narrates her own website, providing the stories behind various pieces of clothing. Towards the end of our time spent here, an exhilarating moment occurred when we had the pleasure of catching a glimpse of the grand lady, herself.
The essence of Duo is in its name; it is two things at once. It is dulled colors and clean lines, minimalist in feel but simultaneously filled with warmth and softness. Both young and old, vibrant and calm, it is modern and fresh but brings to mind memories of simpler times: of handwritten letters, cozy Sunday afternoons and soft breezes over the wide open fields of northern Minnesota, the owners’ home state. Conflicting and complementing all at once, Duo is the product of two minds at work. Sisters Wendy and LaRae Kangas have created a perfect little fashion oasis that fits right in with the small town vibes of Manhattan’s East Village. Growing up, Wendy and LaRae pestered each other and fought over clothes, as siblings will do, but in 2008 they decided to open up a shop together. Today, they work with dealers and emerging independent designers throughout the country and pick all their clothing, accessories and home goods by hand, combining masculine and feminine styles with modern silhouettes and vintage traces to curate a timeless collection of quality, classic pieces. “It’s a very personal process, ” they told me, “and we put a lot of love into our shop and our collections. ” Nothing at Duo is mass-produced, and most of their merchandise is recycled. The sisters pour their hearts into the shop and work hard to stay true to themselves while keeping an eye toward the future, expanding their business into the world of e-commerce and social media. “It’s important to stay current and give the customers what they want, ” they said. They love what they do, and working with family makes it even more fun, according to the sisters. “It makes work smooth when you don’t have to verbalize what you’re thinking, ” they told me, “We just know what each other is thinking and it makes choosing products and daily operations much easier. ”Duo is a celebration of creative spirit. It is clear that the sisters revel in the one-of-a-kind individuality of each and every one of their customers who come to them looking for pieces that will express their own unique style. When explaining what they love about their work, they said, “It’s great to make a customer feel better when they walk out the door. ”
At times, living in Manhattan can become a bit chaotic – and it is at this moment when Muji feels like a breath of fresh air. So different from our busy and cluttered apartments, Muji is the epitome of minimalist class. There is no rhyme or reason to what items are carried and yet while there are a million trinkets to browse through, the atmosphere remains effortlessly crisp and clean. Everything is made in neutral colors and simple materials, and labeled with clear descriptions. After wandering around, I suddenly had the urge to go home and clean everything out of my closet and start fresh. The store has a calming and almost meditative effect on people. The vast variety of items includes furniture, clothing, home goods – and yet everything feels unified. Some of the hidden treasures can be found within the office supplies – pens that glide beautifully across the page and notebooks that rival moleskin for utility and sophistication, but at a fraction of the price. Even the clothes are in soft, soothing colors, but made from fine fabrics and sold at very reasonable prices. Step inside to escape the bustle of the city, and do not be surprised if you leave with a new toothbrush or a pair of slippers.