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French Optical Fashion

Opening Hours
Today: 10am–6pm
Thurs:
10am–6pm
Fri:
10am–6pm
Sat:
10am–6pm
Sun:
Closed
Mon:
10am–6pm
Tues:
10am–6pm
Location
7 East 33rd Street
Neighborhoods
Location
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Lost Gem
Middle Branch 1 Bars undefined

LB33

Middle Branch rebranded itself as LB33 in 2022. The concept behind Middle Branch is simply explained by manager, Lucinda Sterling. "It stems from drinks created before Prohibition while also utilizing the new ingredients on the market, " but Lucinda emphasized that they adhere to the classics as much as possible. Equally intriguing to me was Lucinda's own story and how she came to run this bar. Eight years ago, she set out on a whimsical cross-country road trip, looking for a "bigger destiny. " Stopping in Manhattan, and having a drink at the bar, Milk & Honey, she struck up a conversation with owner, Sasha Petraske. And as she says, "I never finished that road trip. " She went on to tell me how many inspiring people she has met on this journey and how she has learned to love and appreciate the craft of a good cocktail. "There is so much integrity in what we do here. " So when Sasha decided to open yet another bar, Lucinda was eager to stand behind him. Dimly lit, brooding, and brimming with mystery, Middle Branch is a sophisticated milieu to take a cocktail seriously, impress a date, or even to have a peaceful, uninterrupted evening with friends of all ages. Pineapple lights hang from the ceiling and cast their warm glow over the proceedings, while plush leather seats upstairs let customers sip in languorous comfort. Downstairs, where jazz is played on Tuesdays and bluegrass Wednesdays, standing tables encourage a more active approach to imbibing. We would not have been surprised to run into Voltaire and Montesquieu clinking glasses. But it is hardly all style, the substance is substantial. In addition to classic cocktails, a “bartender’s choice” option lets drinkers tell bartenders (do not make the mistake of calling them “mixologists”) what flavors they like, and then letting the pros perform their magic. Really, it is more poetry than prose. A “something new” section on the menu showcases recent drinks the bartenders have been working on... with wonderful results. There were quite a few of us drinking one Friday night, and we were appreciative of each of the recommendations. Did we like spicy, sweet, ginger, coconut??? Lots of questions until our waitress smiled and quietly walked away. Each time she came back with something unique and splendid. Some favorites were the Chin Chin (made with bourbon, apple cider and fresh ginger), the Cobble Hill (a cheeky spinoff of a Manhattan) and a drink that was yet to come out officially, the Pear Necessities. We were also pleased to have a constant bowl of handmade pretzels set before us as this along with mixed nuts are the only food options... and soon to be introduced, their secret blend of popcorn. Across the bottom of the menu, they score bonus points with pithy quotes from historical bon vivants. From Mark Twain: “never refuse to do a kindness unless the act would work great injury to yourself, and never refuse to take a drink - under any circumstances. ” If all of our drinks were created at Middle Branch, I am quite sure that none of us would.

Lost Gem
Madison Square Garden 1 Music Venues Event Spaces Sports Arenas undefined

Madison Square Garden

New York City means a lot of things to a lot of people. For many members of the Sideways team, it means nothing if not basketball. But while the game historically flourished in and even helped define life in (parts of) the City, it is nowhere near its historical apex these days. Perhaps the playground ‘ball is as lively as it ever was. But the New York Knicks, the currently flawed tenants of Madison Square Garden, have not won an NBA championship in thirty years. Once beloved for its prowess, the team now seems more beloved for its power to inspire griping and grumbling among its loyal fans. Throughout it all, though, the Garden has remained a hallowed basketball ground, a place that has inspired basketball luminaries to some of their most electrifying performances. It is, perhaps, basketball’s most storied arena. The Garden wears many hats. The New York Rangers, the City’s NHL team, also calls this arena home. Musicians and stage performers come through here on tour (with Billy Joel recently being named the Garden’s first entertainment franchise, essentially a musician-in-residence), college basketball tournaments (and Saint John’s home games) are played, even wrestling events. Underneath, meanwhile, lies the transportation hub that is Pennsylvania Station. Once upon a time, this station was a beautifully built, high-ceilinged architectural masterpiece, an elegant way to arrive into Manhattan. It was torn down, however, in 1963, replaced by a much less grand iteration. (This loss of a great landmark was perhaps inspirational in the movement to preserve the beautiful Grand Central Terminal. ) Now, the future of the entire complex is up in the air as many are pushing for a new Penn Station. The Garden, meanwhile, has a ten-year operating permit, at the end of which, it may be forced to move.