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New Era Flagship Store - New York

New Era Cap Co., Inc. 1 Hats Sneakers and Sportswear Noho

In 1920, Ehrhardt Koch hit a home run when he started manufacturing caps for baseball fans. That was the beginning of New Era Cap Company, and the rest is truly history. In 2006, they opened their first retail store in a landmark building right here in the East Village, which is teeming with sports and fashion enthusiasts alike. Today, New Era caps are worn by every major league baseball team and their affiliates, and will soon be the official cap provider for the NFL. A special side note - All are welcome to bring in their old, misshapen New Era hats to have them "refreshed" on the store's hat machine. It will steam them and help to put them back into their original shape....or if they need adjustments in size, they can do that too.

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New Era Cap Co., Inc. 1 Hats Sneakers and Sportswear Noho
New Era Cap Co., Inc. 2 Hats Sneakers and Sportswear Noho

More places on 4th Street

Lost Gem
Pageant Print Shop 1 Bookstores Family Owned undefined

Pageant Print Shop

Pageant Print Shop’s entirely glass storefront bordered by light blue is instantly eye-catching and proudly displays the treasure within. Inside its bright, buttercream interior, an immense assortment of old prints and maps line every wall and fill neatly-labeled display racks. This sanctuary of beautiful historical pieces was created by Sidney Solomon and Henry Chafetz in 1946. It was originally one of the many second-hand book stores on Fourth Avenue, an area that was then known as “Book Row. ” Now under the leadership of Sidney’s daughters, Shirley and Rebecca, Pageant Print Shop primarily sells old prints and is thriving at its current 4th Street location. Having worked with historic pieces her whole life, Shirley knows how to get the best prints. She has amassed her impressive collection from antique book auctions as well as other various sources that she has built up over the years. Roger, who has been working at Pageant Print Shop for over a decade, told Manhattan Sideways that “what we are looking for are old books with the bindings broken that are really not in very good shape on the outside, but still have good quality prints, maps, or illustrations on the inside. ” Although they search for old books based on the contents within, the shop also sells the old bindings for creatives looking to make decoupage and other fun art projects. Pageant Print Shop is definitely a fixture in the East Village, and in the words of Roger, is “one of those neighborhood jams. ” They enjoy “a loyal group of people that have been coming here for eons, " tourists looking for something authentically New York City, and neighborhood people walking by. He told us that newcomers are often “surprised that they are able to buy a piece of history, ” and return for more of their authentic, beautiful, and historic prints. Pageant Print Shop is unique in its extensive, high quality, and affordable selection. Roger affirmed that “It’s going to be hard for you to find someone who has this kind of a collection at these kinds of prices — it’s just true. ”