McKenzie Foster and Marco Lanuto met at Le Bain at the Standard Hotel in Brooklyn on a “random, gay Tuesday night.” “We were probably the only straight people in the club,” jokes Marco. Originally from northern New Jersey, Marco moved to New York when he was young to work in management and operations. “I always knew I wanted to be a New Yorker,” he confessed. For her part, McKenzie grew up in New York City and has a background in real estate, marketing, and organizational business. The two came up with the idea for FryGuys the second time they met up and started actively creating it the very next day.
Frustrated by the increasing exclusivity (and price tag) of life in New York, they wanted to create a haven of sorts, someplace that would “bring back the Golden Era of New York City, where you could eat affordably, hang out with friends affordably, listen to great music, and really just have a space to be yourself,” McKenzie shared. Laughing, she went on to say “I knew it would be a hit because, well, I’m cool. I’m my own consumer.”
That they chose to focus on fries, in particular, made perfect sense at the time. Fried potatoes are as cheap and unpretentious as a food can be - yet French fries are never dull, and even less so when Marco and McKenzie make them. The FryGuys menu lists delicacies from the Drunk Guy (bacon, cheese and guacamole on classic fries) to the Big Daddy Kane Shake (cookies ’n cream, whipped cream, and crushed Oreos). They have classic fries, tater tots, and curly fries; seven dipping sauces; shakes and floats; and a rotating beer and wine menu that will soon be expanded into wine-based cocktails. Friends can share a bucket of loaded fries or the Frycano, a three-tiered extravaganza of loaded fries. True to form, the prices are reasonable: loaded fries range from $7-$9, a small fry $2, and beer $4-$6.
But, of course, FryGuys is about the atmosphere as much as the food. McKenzie and Marco designed and built the décor themselves, with the aim of creating a space that “resembled New York and resembled a neighborhood type of feeling. We wanted it to be really colorful and whimsical and not have any drama to it. Just be a fun place to be,” Marco explained. Upon entering, I felt like I had walked into the inside of a ’90s teenager’s brain. One wall boasted a bespoke mural involving unicorn and angel kittens, rainbows, and emojis. The wall opposite was wallpapered in a collage of images, CDs, and records from New York’s hip-hop legends. Disco balls dangled from the ceiling. It is colorful, hectic, and, above all, fun.
The location on East 2nd Street was carefully chosen. “We wanted to be someplace that was still very authentic and very eclectic. And the Lower East Side and East Village still remains one of the best neighborhoods to find novelty or specialty items or stores or brands. So, you know, if you want socks, there’s a sock store. If you want fries, there’s a fry place.” That it’s right next door to Flux Studios, which counts Jennifer Lopez and Chance the Rapper among its clients, only serves to reinforce the local music theme. In its specificity, in its eccentricity, FryGuys seems to envelop all that is New York City: It is cool without being judgy, gaudy yet unaffected.