I know that I describe many a place as a "hidden gem," but this jewelry boutique is a gem on so many levels. Spending time with Patty Tobin inevitably puts a smile on anyone's face. One cannot escape her sweetness and positive, endless energy. Patty's fine fashion jewelry shop was another one of those pleasant surprises that I discovered while strolling on 17th, and meeting both Patty and her niece, Teal, made the experience even more gratifying. It became obvious immediately that the two are all about customer service. In their own lovely way, they establish a relationship with each person who walks through their door, and it seems that many continue to return time after time. While feeling classic and elegant, the pieces on display are also modern and fun. There are necklaces, bracelets, and earrings all designed by Patty and hand-crafted in upstate New York, using a variety of semiprecious stones and freshwater, mother of pearl, and south sea pearls. Patty, herself, hand picks all of the materials and oversees every detail of each piece being made. The colors of the stones and pearls are rich and luscious - emerald, aqua, orange, bronze, and copper were several that caught my eye. Patty's pieces are both intriguing and stunning and will become a part of any conversation when one steps into a room.
Upon entering the front room of Beads of Paradise, we were greeted by long strings of brightly colored beads, boldly patterned fabrics, and African art filling every inch of space. While this certainly makes for fun exploring, the magic really happens further back in the store, which is replete with thousands of beads and endless jewelry-making materials. Welcoming anyone from novices to experts, the shop holds regular beading classes on Sundays. What sets this store apart from others where beading materials, pre-made jewelry, or textiles are sold, is that they are serious about beads. Really serious. Glass cases throughout the shop are filled with beads from all over the world and all periods of history. We noticed a bowl of small bead fragments labeled with the location and date of Djenne (a town in Mali), 700 AD. We became quite curious and had to investigate further. After talking to Joe, one of the managers, not only were we convinced of the validity of the labels, but as people with no previous interest in beads, we were now hooked on this store. Joe knows everything about beads, and his passion is so clear that we could not help but get excited with him. He gave us the history of several of the oldest beads in the shop - the very oldest being warring state beads from China dating to 300 AD. He then proceeded to pull out his favorite books on beads and show us how they go about dating and validating the beads. Finally, we were whisked away with a fascinating discussion on early bead-making techniques and early man’s impulse for self-ornamentation. In the end, Molly purchased one of the original Djenne beads that had caught her attention - for a mere $3. 00. It was a tiny broken fragment, but still, the fact that a piece of history was made so accessible to her was extraordinary. Of course, for those able to spend more, there is a vast selection of much larger historical beads in beautiful condition. Beads of Paradise is sure to delight anyone with an appreciation for history, jewelry, or craft-making - and if Joe is around, we recommend engaging him in a conversation on ancient cultures.
Today, Shareen Mitchell is a bicoastal business owner, a sought-after entrepreneur with fourteen employees and a celebrity following. But no one would have guessed it eleven years ago, when Shareen was, in her own words, “broke, in debt, and selling at a flea market. ” That flea market booth soon grew into a 7, 000 square foot vintage warehouse in LA, and within a few years, Shareen had expanded to New York City. In spite of her success, Shareen’s location on West 17th Street is one of the best-kept secrets in Manhattan. Hidden away on the second floor of an old walk-up, the only sign of its existence is a red dress hanging from the fire escape, and sometimes—like the day I visited—not even that. Fortunately, a friendly employee from the salon next door pointed me in the right direction, but if I had not been in the know, I would have missed Shareen entirely. This secret location may seem like a bad business decision, but it is actually one of the keys to Shareen’s success. Her stores have always fostered a sense of exclusivity, and Shareen told me that her warehouse, especially in the early days, was not only the hottest vintage store in LA, but also a gathering place for a society of hip young women. “It was a crazy, fun secret, ” she told me. “No one knew where they were getting their vintage. ”Because there are no dressing rooms at Shareen—women change out in the open—both store locations have the same “no boys allowed” policy. But the resemblance between Shareen’s two stores ends there. While the LA warehouse is constantly buzzing with youthful energy, the New York location has a quiet, sophisticated feel that caters to a slightly older crowd. The reason for the difference, Shareen explained, is that by 2009, many of her original customers at the LA warehouse were now young professionals living in New York City. “They told me there was nothing like Shareen in the city, ” she said, “so I decided to test the waters. ” She opened a shop in a train station parking lot on Long Island, above an auto shop. “People like Ivanka Trump would get off the train, ” she told me, laughing, “and walk into this auto shop with their dogs and babies and everything. ” But after a while, the trip to Long Island became exhausting, and Shareen decided to open a location in the city. “It was kind of a secret, ” she said. “I had no money for a sign, so I put the red dress out on the fire escape. ”Though she did not put much effort into the store’s exterior, Shareen transformed the inside. The former apartment is now an elegant retail space, filled with ornate mirrors and old-fashioned couches, and yet it still manages to feel warm and welcoming. One large room is devoted entirely to wedding dresses, while another two rooms are filled with vintage clothing of all kinds, from evening gowns to 1950s prom dresses. When I asked Shareen about the bridal section, she told me that the store is in the process of transitioning. “A lot of my clients are starting to get married, ” she told me, “but they don’t want to look like traditional brides. ” These young women, many of whom get married in unorthodox venues—upstate farms, Brooklyn lofts, and Manhattan rooftops—are looking for unique dresses that will express their personalities. Over the past few years, the demand for these “indie wedding dresses” has grown so much that Shareen predicts that the store may soon be entirely bridal. “A year ago, we were half bridal and half vintage, and now it’s more like seventy-thirty, ” Shareen told me. “We’re double-booked on the weekends with brides. ”The New York location may be transitioning into bridal wear, but Shareen insisted that the store will not abandon its vintage roots. Along with her bridal collection, which is all under $2, 000, many of the wedding dresses for sale in the store are reworked vintage. Shareen added that her collection is designed to flatter all kinds of body types, to celebrate women rather than inhibit them. She always tells her brides, “I want to see you looking beautiful, not you in a beautiful dress. ”
The third time was the charm for Mohamed Jamal, who cycled through several business ventures before settling on the perfect one. He first opened a candy store on 17th Street in 1989, which he then transformed into a juice bar, before finally arriving at the space’s current iteration: Rainbow Falafel. Mohamed used the recipes he learned at his grandmother’s knee during his childhood in Syria to create a healthy, Middle Eastern menu. “We stick to all of the old-fashioned, classic foods and never change them, ” Mohamed affirmed, adding that the freshness and preservative-free nature of everything he serves is key to his philosophy. Offerings include the eponymous falafels served in veggie-filled sandwiches and platters, as well as stuffed vine leaves, spanakopita, hummus and other spreads. Impressively, most of the spices and special ingredients are imported, such as tahini from Lebanon, olives from Greece and mango juice from Egypt. To Mohamed, who runs Rainbow Falafel alongside his wife and son, the restaurant’s prosperity is easy to explain — “We are always here and we are always happy. ”
This little urban oasis provides families and individuals acupuncture treatment for a wide range of ailments – infertility, stress, and muscular and skeletal pain. Husband and wife founding team Jill Blakeway and Noah Rubinstein have been a functional medical and media presence in the world of acupuncture for years, publishing a number of books, appearing on Bravo, CBS, The Today Show, and lecturing on the benefits of Chinese medicine.