The whimsical world of Cynthia Rowley began before I even stepped through the doors of the boutique: the walkway up to the door, set back among the street’s row of buildings, was framed by thick, twisting vines like an enchanted forest. The store is one of two Cynthia Rowley boutiques in New York and one of over sixty worldwide. Cynthia attended the Art Institute of Chicago for painting rather than fashion and her training is evident in the unique, bold designs of her patterns.
Cynthia is a very active woman who resides in New York. According to Lindsey, the store manager, Cynthia decided to create clothing to match her lifestyle. As Lindsey phrased it, “She brings new awareness to the modern woman.” Cynthia is an avid surfer, and so many of her pieces are “inspired by neoprene,” the material used to make wetsuits. Additionally, she has a line of colorful, fashionable wetsuits for women. She uses a bonded polyester-based fabric, which Lindsey referred to as a “super fabric,” for many of her ready-wear items, which gives them the fit and comfort of a wetsuit while still allowing the garments to breathe. She has been recognized for her innovative concepts with the Council of Fashion Designers of America award for new talent. She has also appeared on numerous television shows and has written a collection of books in a series called “Swell.”
In addition to the wetsuits, I discovered a few other interesting items, including Band-Aids. Lindsey said that as a mother and a designer, Cynthia thought there was no reason to put a "plain" Band-Aid on her children.
I followed the painted wall, decorated by Cynthia, up to CuRious Candy on the second floor. It was here that I truly felt like a kid in a candy shop - if that candy shop were located in an enchanted fairyland. There were bright red drawers filled with candy and toys and a tree decorated with pink butterflies and a large white peacock. Tubes with turn valves filled with jellybeans and M&Ms decorated one wall, while I discovered cookie houses and little wooden woodland creatures in every nook and cranny. Along with being open to the public, the space is used for both children’s birthdays and bachelorette parties. As Lindsey said, “It’s a magical wonderland, tucked away.”