Recognizing immediately that there was something new opening on 2nd Street, I knocked on the door of number 172 East. I was met by a woman who was hand painting an array of leaves placed on cookies sheets, all made out of sugar. She was getting ready to decorate a cake, she told me. Moments later, a younger version of the woman popped her head up and announced herself as Martina, the owner of the brand new bakery. "My mom, Cristina, and I are so excited: We are opening tomorrow!"
Tom, the photographer for Manhattan Sideways, and I ended up spending a good half hour with this dynamic duo as we listened to their story and, of course, sampled some of the amazing baked goods. Martina was sixteen when her parents decided to move to the United States from Italy. She always had a passion for baking and started an online business in 2013. "I only made specialty wedding cakes when I first began," she explained. Martina went on to say that she rented everywhere - "Whatever building had the best price each month, that is where I ended up."
In 2016, the mother and daughter team decided that it was time to have their own retail space. They were eager to have a window where they could display their beautiful, creative cakes. They were also looking forward to developing personal relationships with their clients.
While we were in the shop, we watched brownies coming out of the oven, cake pops being made, and a pear tart just getting underway. Our favorite treats, however, were the little bites of red wine cookies. Marina explained that these are only found in the center of Italy. "You either love them or hate them, and I am obsessed," she stated. Tom and I looked at each other as we bit into one and could not imagine anyone not thinking they were divine. The texture was perfection - a crunch in every bite and a burgundy color peeking through the middle.
Marina told us that she is trying hard not to have her desserts be too sweet. "I am adjusting American recipes - plus, I will have a complete Italian menu with items that one cannot find anywhere in New York." Although it is a tiny space, I can readily imagine people in the East Village gathering there for their morning cup of coffee, something delicious to eat, and a bubbly conversation to start off their day.
Marina said that so many people have stopped by to say hello and to wish them future success. "I already love this neighborhood." She loves it so much that when an apartment upstairs became available, she grabbed it. The warm reception that she received as a new business has now extended to a neighborly embrace. "If I am going to have long hours baking well into the evening, I might as well live upstairs."